The Business Builders Show with Marty Wolff


Product Development Process with Dana Oliver

Our series with Dana A Oliver, a former senior director of Research & Development at Medtronic continues with a discussion about the product development processes. This is interview # 5 in a series of nine. Our discussion centers around Dana's book " Mantra Design - Innovate, Buy, or Die: Discover the Secrets for Profitable and Lasting Innovation" Who should listen? Any person involved in any size company who has some responsibility to develop a new product or service. Buy Dana's book and then listen to the entire series to help you avoid costly errors in the new product development process. Learn more about Dana and his work at We thank our sponsor for this edition of the Business Builders Show - Kevin's Worldwide - one of America's leading provider of promotional products and uniforms. Check them out at As always, we love your feedback. Call or text me at 570 815 1626. Best always, Marty Wolff Business Builders Show

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