Business as UNusual

In this invigorating kickoff to Season 4 of Business as UNusual, host Aicila interviews content marketing maven Victoria Carrington-Chávez. They discuss the transformative power of failures, storytelling in content marketing, and the importance of authenticity. Tune in to hear Victoria's inspiring journey from being fired to becoming a TEDx speaker and successful entrepreneur.Topics discussed in this episode:From Fired to Inspired: Victoria's Story [00:00:57]Failures as Foundation: Turning Setbacks into Stepping Stones [00:01:40]The Power of Cringe Content in Content Creation [00:06:56]Strategies for Authentic and Impactful Content Marketing [00:12:06]Nurturing Creativity: The Role of Rest and Reflection [00:17:48]Exciting Upcoming Project: Content and Curls [00:18:22]Connecting with Victoria: Resources and Social Media [00:19:36]🗣️Join the conversation! Share your own stories of failure and success on our social media channels and tag @bicurean Let's inspire each other!Episode transcript:The full transcript of this conversation is available at bicurean.com/bautranscripts3Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.Lightly edited and produced by BiCurean Consulting, BiCurean.com. 

Planning and Prioritizing Actions for a Successful 2025In the final week of setting intentions for 2025, the podcast focuses on planning and prioritizing actions. It emphasizes the importance of reviewing goals, energy, and making realistic plans. The episode provides practical examples on identifying priorities and tactics, discusses automation and hiring strategies, and highlights the need to anticipate challenges. The host concludes the season with encouragement for business owners to prepare thoughtfully for the new year.00:00 Introduction to Week Three: Setting Intentions for 202500:08 Planning and Prioritizing Actions00:57 Guiding Questions and Examples01:20 Identifying Strengths, Gaps, and Necessary Actions01:41 Making Room for Priorities02:00 Case Study: Increasing Revenue03:16 Considerations for Hiring and Automation06:00 Evaluating Tools and Anticipating Challenges07:52 Final Thoughts and Looking Ahead to 2025Episode transcript:The full transcript of this conversation is available at bicurean.com/bautranscripts3Transcripts and notes generated with Descript and then edited by human eyes and hands.Lightly edited and produced by BiCurean Consulting, BiCurean.com. 

Aicila hosts and produces Business as UNusual to learn from CEOs, Entrepreneurs, Artists, and more what motivated them to forge the path they are on and how they are innovating in their area of influence.Analyzing Resources and Improving Systems In this episode of Business as Unusual, host Aicila discusses the importance of understanding and analyzing various resources to set effective intentions for the coming year. Key topics include the significance of reviewing past data, recognizing hidden resources such as social capital and motivation, balancing tasks to avoid burnout, and evaluating workflows and tools for better efficiency. The episode highlights the value of reflecting on past efforts to make informed decisions and setting up systems that align with natural rhythms for sustainable success. 00:00 Introduction to Setting Intentions for Next Year 00:49 Reviewing Resources Beyond Money and Time 01:29 The Importance of Connection and Social Capital 02:54 Balancing Motivation and Catalyst Energy 03:43 Utilizing Data to Inform Future Decisions 06:17 Analyzing Systems, Processes, and Tools 08:19 Personalizing Your Workflow for Success 10:14 Reflecting to Redirect: Year-End Review 11:25 Conclusion and Next StepsEpisode transcript:The full transcript of this conversation is available at bicurean.com/bautranscripts3Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.Lightly edited and produced by BiCurean Consulting, BiCurean.com. #entrepreneurs #podcast #women #leadership #BiCurean #BAU #businessasunusual

Maximizing Creative Resources: Avoiding Burnout and Boosting Fulfillment In this episode, Aicila discusses the importance of measuring and optimizing personal resources such as creativity, motivation, and energy for creative entrepreneurs. Traditional business metrics often overlook these subjective elements, leading to potential burnout.Aicila explains the significance of integrating these personal resources into business planning and introduces a free downloadable worksheet designed to help entrepreneurs assess their use of these resources.Aicila also explores practical scenarios, like handling social media stress, and provides actionable steps to streamline and enhance overall business strategies. Reflecting on the past year and setting intentions for future planning are emphasized, along with the need to eliminate ineffective tools and focus on balanced project success.https://www.bicurean.com/packages/ for free downloads00:00 Introduction to Measuring Business Resources01:15 The Importance of Tracking Personal Resources01:52 Addressing Burnout and Work-Life Balance02:35 Social Media Challenges and Solutions04:23 Reflecting on Business Performance07:21 End of Year Planning and Tools08:25 Conclusion and Final ThoughtsEpisode transcript:The full transcript of this conversation is available at bicurean.com/bautranscripts3Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.Lightly edited and produced by BiCurean Consulting, BiCurean.com. 

In this engaging episode of Business as UNusual, host Aicila sits down with Liz Sweigart, a true renaissance woman. Liz discusses her diverse career path, multidisciplinary interests, and her current work in emerging technology and human-computer interaction. They explore the importance of nuanced decision-making in technology, overcoming fixed mindsets, and the philosophy of abundance in professional life.Aicila hosts and produces Business as UNusual to learn from CEOs, Entrepreneurs, Artists, and more what motivated them to forge the path they are on and how they are innovating in their area of influence.Topics discussed in this episode:Liz Sweigart's Rich Background and Career Journey [00:01:45]The Role of Heuristics and Decision-Making in Technology [00:06:30]Human Problems and Technological Solutions [00:12:20]The Philosophy of Abundance and Collaboration [00:18:15]Personal Insights and Professional Advice from Liz [00:24:05]The Joy of Supporting and Learning from Others [00:30:40]Resources mentioned in this episode:Daniel Kahneman's "Thinking, Fast and Slow" [00:07:10]Liz Sweigart on LinkedIn [00:37:50]🚀 Adopt the mindset of abundance in your professional life! Start collaborating and growing opportunities for everyone.💡 Challenge your binary thinking! Listen to how Liz Sweigart uses nuanced decisions to balance tech and humanity.📅 Connect with Liz Sweigart on LinkedIn to explore more about her multidisciplinary work and innovative insights.Episode transcript:The full transcript of this conversation is available at bicurean.com/bautranscripts3https://www.linkedin.com/in/lizsweigart/Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.Lightly edited and produced by BiCurean Consulting, BiCurean.com. #entrepreneurs #podcast #women #leadership #BiCurean #BAU #businessasunusual #RenaissanceWoman #Innovation #TechMeetsHumanity #CommunityFirst #TechWisdom

In this episode of Business as UNusual, host Aicila sits down with Dallas-based lawyer Scott Reib, who has spent the last 28 years in the legal field. Scott discusses his innovative approach to providing affordable, high-quality legal services through subscription plans, targeting small business owners and entrepreneurs. Learn how Scott's unique vision and commitment to client relationships are breaking legal stereotypes and proving that you can make law accessible and friendly.Topics discussed in this episode:The Birth of Shatterproof SolutionsWhy Subscription-Based Legal Services WorkScott's Passion for Helping Small Business OwnersChanging the Legal Industry's Traditional Billing ModelEnsuring Legal Resilience for Your BusinessResources mentioned in this episode:Shatterproof Entrepreneur BookInstagram: @thescottreibEpisode transcript:The full transcript of this conversation is available at bicurean.com/bautranscripts3📚Check out Scott's Podcast and Bookhttps://podcasts.apple.com/us/podcast/the-shatterproof-entrepreneur/id1728985231Head to our special page to get a preview of "Shatterproof Entrepreneur" and start building a legally resilient business today. -https://www.reiblaw.com/businessasunusual📅Book Your Laser Legal Coaching Session!Schedule a session with Scott Reib to discuss your business story and get personalized legal advice.🔗Follow Scott on Instagramfor more insights and updates on how to protect and grow your business efficiently.Tune in next week for more unconventional wisdom on Business as UNusual!Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.Lightly edited and produced by BiCurean Consulting, BiCurean.com. #entrepreneurs #podcast #leadership #businessasunusual #shatterproof #BusinessInnovation #LegalServices