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Sport, Performance, Branding...what's your Kibo?

Ep. 69

Danielle spoke with Ria Burrage-Male, founder and director of Kibo, which helps leaders achieve personal and professional growth through mentoring, communication, and performance. Previously the CEO of Hockey Wales, Ria has a background in sports coaching, having been an international hockey player and a Commonwealth Games athlete. 


KEY TAKEAWAYS

Ria takes us through every step of her life, from growing up in Wales, becoming an international hockey player, rising to CEO of Hockey Wales, her family and how they’ve inspired her latest project, Kibo.


Danielle and Ria discussed how life experiences, good and bad, make you the person and the brand that you are.


Sport has played such a crucial role in Ria’s life and she explains how she competed at an elite level, representing Wales at hockey, while juggling a full time career and how there just weren’t enough hours in the day. 


Authenticity and confidence are key themes for Ria and she explains that you’ve got to be kind and positive to yourself as you are the most consistent voice in your head.


BEST MOMENTS

‘I'm very passionate about exposing people or holding up a mirror to people to show them that they have so much potential and people are there to support and guide them. I think as women, there's still a lot we need to do on that.’


‘I was a teenager in the valleys, in a church school, knowing that I was a gay, and I spent my whole life being somebody that I wasn't because of that inability to be authentic and therefore not being able to be vulnerable.’ 


‘I feel like I've gone through all of these experiences and now I'm in a position where I can reflect and also share those experiences with people and help them on their journeys, because I feel like I've lived through so many different iterations of authenticity and vulnerability and weakness and communication and, you know, psychological safety and also working in high performing teams and all of those facets that I think are imperative for leadership skills and leaders at executive levels.’


‘Another part of Kibo as well as the coaching is eat, sleep, breathe, connect. I talk a lot about and with businesses and with individuals around these four pillars that before you look externally, before you challenge culture that might not need to be challenged, let's stop and pause and look at ourselves first.’


ABOUT THE HOST - DANIELLE CLARKE

Danielle Clarke is a Brand Strategist and University Lecturer. She spends her time consulting and working with health and wellness business owners to help them attract and retain their ideal customers.


GRAB YOU 3 ACTIONABLE STEPS FOR BRAND GROWTH: https://danielle-clarke.ck.page/b1043e5d05

WORK WITH DANIELLE TO BUILD THE BRAND STRATEGIES YOUR BUSINESS NEEDS TO GROW: https://calendly.com/d/48p-6ck-vy4

CONNECT WITH DANIELLE ON LINKEDIN: https://www.linkedin.com/in/danielle-clarke-brand-strategy-consultant/

SUPPORT THE SHOW: https://www.buymeacoffee.com/danielleclarke 

This show was brought to you by: The Media Insiders

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