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On The Ball with Ric Bucher

How and Why Signature Shoes for NBA Stars May Soon Be a Thing of the Past

Ric is joined by Brian Berger, host of the award-winning Sports Business Radio podcast based in Portland, Oregon, with plenty of insider knowledge on the shoe business in general and Nike in particular. The two discuss Nike not renewing nearly half of its promotional deals with NBA players that signals a dramatic shift in Nike's business model and its impact on future NBA stars and their agents.

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