B&T

Wavemaker's Australian, APAC and global CEOs were in Sydney recently and B&T just had to grab some of their time.Toby Jenner, the global boss, and Sindhuja Rai, the very new APAC head, marked Peter Vogel's homework and opined on why Aussies are so darned good.And, when we filmed this way back at the start of October, Rai had been in the job for just over a week.

Did you know that Hardhat founder Dan Monheit is a super fan of hot chips? You do now! In this interview, Monheit tells B&T's imposter-in-chief Chris Taylor why he named his creative agency Hardhat, as well as why he sees every campaign as a behavioural change campaign.

Rose Herceg, president ANZ of WPP, and Patrick Guerrera, founder and CEO of M&C Saatchi's Re, sat down on the B&T couch to talk about their experiences within advertising and why the Ad Council's Create Space census is so important to improving the industry.Read the full article here: https://www.bandt.com.au/bt-tv-rose-herceg-patrick-guerrera-talk-diversity-identity-the-create-space-census/Follow us onInstagram: https://www.instagram.com/bandtaustraliaTwitter: https://twitter.com/bandtLinkedIn: https://au.linkedin.com/company/bandtaustraliaB&T: https://www.bandt.com.au/

In this interview, B&T's very own Sparrow speaks to Belinda Rowe, non-executive director and recent entrant to the MFAs Hall of Fame. Belinda is a non-executive director at companies including Sky New Zealand, ARN Media, Sydney Swans and Temple & Webster. She talks about what it was really like to be CEO of a media agency as a woman in a world ruled by men, as well as how she chooses her board roles and how diversity and inclusion can be improved in the industry.Find the full article here: https://www.bandt.com.au/bt-tv-belinda-rowe-enters-mfas-hall-of-fame/Follow us onInstagram: https://www.instagram.com/bandtaustraliaTwitter: https://twitter.com/bandtLinkedIn: https://au.linkedin.com/company/bandtaustraliaB&T: https://www.bandt.com.au/

Imposter-in-chief Chris Taylor is joined by Liam Loan-Lack, head of marketing for APAC and Canada, where the pair talk about making bank, marketing and Dachshunds.Find the full article here: https://www.bandt.com.au/bt-tv-cmc-markets-liam-loan-lack-on-getting-filthy-rich-marketing-effectiveness-dachshundsFollow us onInstagram: https://www.instagram.com/bandtaustra...Twitter: https://twitter.com/bandtLinkedIn: https://www.linkedin.com/company/3203...B&T: https://www.bandt.com.au/

Many industry experts are saying that 2023 will be a year of growth, measurement, and efficiency. But, how can you get it right for your campaigns?Rishi Dasgupta, account executive at AppsFlyer, and Canva’s global mobile UA lead, Yann Fasbender, sat down with B&T to explain how the companies worked together to develop and boost Canva’s marketing efforts with best-in-class measurement and efficiency.