Share
Bridge The Atlantic
Damian Keyes: Music Education, Effective Social Media & The 1% Rule
•
Joining us this week out of Brighton, England is music industry entrepreneur, speaker and all round music business champion Damian Keyes. After founding The British Institute of Modern Music aka BIMM, which is now valued at over £50M, Damian went on to build and invest in several other businesses including DK Music Management, DK Music Academy & Warble Entertainment. As a musician, he’s also played some impressive shows - including performing at London’s Hyde Park to 150,000 people alongside Eric Clapton, Alanis Morissette, The Who, & Bob Dylan.
Damian sold his shares in BIMM in 2010 and started DK Music Management, a commercial band management company to help musicians find work after leaving music education. DKMM is now the largest commercial band management company in the Europe with over 200 musicians performing weekly. Now, Damian is educating and inspiring musicians via his Facebook and YouTube videos, with actionable and motivational advice. In this interview, Damian shares some great advice on using social media effectively as artists, building a team, his thoughts on music education and more.
Highlights:
Damian shares how he believes music education has changed over time
“When it comes to music education, we are in the noisiest time we’ve ever been” - Damian Keyes
“Music education is all about inspiration and being around people who can guide you” - Damian Keyes
Damian shares how going into music education with a clear goal in mind can be a beneficial experience
Damian tells us about the most common questions and misconceptions artists have around the music industry
“The biggest myth is that people need the industry to find and discover them to have success” - Damian Keyes
“Whoever has the audience, has control” - Damian Keyes
We talk about balancing multiple projects and delegating tasks to other members of the team
“I surround myself with people who can help me do the things I want to achieve” - Damian Keyes
We hear how important trust is to Damian when building a team
“Only spend your time on the most important things - anything you can delegate, delegate” - Damian Keyes
Damian shares the 1% rule - make what you’re doing just 1% better every day - it all adds up
We talk about how artists should share each other’s content more often
Advice:
Pick 1 or 2 social media platforms and learn how people consume the content, rather than spreading yourself too thin
Think about your skillset and choose a platform which lets you use that
When using social media, the key point is to think about the end user
Guest Links:
Website: http://damiankeyes.com
Twitter: @damiankeyes
Facebook: /damokeyes
Instagram: @damiankeyes1
YouTube: /damiankeyes
Sponsors:
- Chris Keaton @ Chris Keaton Presents
- Christine Infanger @ Thirty Roses
- Music Entrepreneur HQ
- Social Surge
--
For more episodes, visit http://bridge-the-atlantic.com
Follow us on Twitter: http://twitter.com/bridge_atlantic
Subscribe on iTunes: http://bridge-the-atlantic.com/itunes
Support us on Patreon: http://patreon.com/bridgetheatlantic
More episodes
View all episodes
Digital Detox: A Guide to Unplugging & Social Media Breaks | B-Sides
10:24|In this episode we talk about the importance of taking a break from social media and doing a digital detox, as a musician. A few of the topics we discuss include:The pros and cons of social mediaExamples of reasons you might take a break from social mediaHow to keep social media manageableAvoiding outrage cultureSponsors:Social SurgeElectric KiwiAre Singles the New Album? | B-Sides
10:14|In this episode, we ask the question - what matters more in today's music industry: quality or quantity? A few of the things we discuss include:The strategy of releasing singles rather than albums (especially when it comes to the Spotify algorithms)Whether focusing on quantity means that the quality suffersThe benefits of releasing cover songsSponsors:Social SurgeElectric KiwiLivestreaming 101: Connecting with Your Audience Online | B-Sides
09:49|In recent years, live streaming has grown in popularity as it allows artists to perform and connect with a worldwide audience. And with the current pandemic enforcing social distancing and quarantines all over the world, it's one of the few ways artists can currently perform for an audience.In this episode we talk about the benefits of live streaming, how to get started, promote, and monetize your streams.Sponsors:Social SurgeElectric KiwiAlbum Artwork: Does It Still Matter? | B-Sides
09:59|In this episode we're talking about album artwork, and whether it matters in the streaming age. We cover how album artwork plays a role when it comes to streaming; the resurgence of vinyl and the impact this has on the album artwork; and how to approach album artwork to cover all bases.Sponsors:Social SurgeElectric KiwiHow to Regain the Trust of Your Fans After a Scandal | B-Sides
10:01|In this B-SIDES episode we're talking about the fallout from the downfall of Pledge Music, and what musicians can do next. Our discussion includes:How this has affected artistsHow this has affected fans who have contributed to campaignsWays that artists can help to rebuild trust with their audienceOther crowdfunding options for the futureSponsors:Social SurgeElectric KiwiCoronavirus: A Guide to Succeeding in the New Music Industry | B-Sides
10:07|It's hard to escape the fact that we're currently living in a pandemic. And we know that many musicians are unsure of what to do in these times. In this episode we discuss:How the coronavirus pandemic has affected musicians and everyone else who works in the music industryWhat musicians can do to stay productiveWhy self care is so importantThe role livestreaming can play in staying engaged with your audienceThe importance of entertainment at a time like thisSponsors:Social SurgeElectric KiwiAvoiding Burnout in the Music Industry | B-Sides
11:34|We’re back, baby! In this B-Sides episode, we talk about why we took a break, what burnout is, and how to avoid it, particularly when it comes to working in the music industry.Sponsors:Social SurgeMusicians: Should You Quit Your Day Job? | B-Sides
10:08|In this B-SIDES episode, we talk about balancing your passion with a paycheque and when it might be time to quit your day job. We look at the pros and cons, and also how to decide when it’s time to take the leap into music full time.Does Your Band Need an Online Store? | B-Sides
09:54|In this B-SIDES episode we're looking at the options available for selling music and merch online, and whether you should have a store on your website.--Sponsors:Social Surge