Share
Bridge The Atlantic
Should You Give Music Away for Free? | B-Sides
In this week's B-SIDES episode, we’re going to be answering a question that was asked on a recent Facebook live - the question about whether you should give music away for free, and what "free" should mean for artists in today's music industry. Enjoy! Highlights: - We talk about the benefits of giving music away for free - and what "free" should actually mean - "Rather than thinking of it as giving music away for free, think of it more as getting it to the people who are going to be part of your audience" -Ross - "There are many things more valuable than money and the instant gratification that comes along with seeing a dollar in exchange for your song." - Marcio - "An email address carries much more weight than a one-off transaction, and allows a long-lasting communication with your audience" - Even in the age of social media, getting someone’s email address is still one of the most effective ways of communicating with them - If you’re able to give something exclusive in exchange for an email address, you should definitely consider it - A free download can be a gateway to someone discovering more about you - so it’s almost an investment, rather than something that’s just being given away - We talk about potential offers or bundles you can offer to your audience in exchange for their email address - We talk about times where a free download has converted us into long-term, paying fans of an artist - "We’ve all just got to find creative ways to take control of how people get our music for free and make it a win-win for everyone" - Marcio - "It's a long game... you’re building an audience of people who know, trust and like you, and are willing to support you throughout your career" -Ross Sponsors: - Christine Infanger @ Thirty Roses - Music Entrepreneur HQ --- More: For more episodes, visit http://bridge-the-atlantic.com Follow us on Twitter: http://twitter.com/bridge_atlantic Subscribe on iTunes: http://bridge-the-atlantic.com/itunes Support us on Patreon: http://patreon.com/bridgetheatlantic
More episodes
View all episodes
Digital Detox: A Guide to Unplugging & Social Media Breaks | B-Sides
10:24In this episode we talk about the importance of taking a break from social media and doing a digital detox, as a musician. A few of the topics we discuss include:The pros and cons of social mediaExamples of reasons you might take a break from social mediaHow to keep social media manageableAvoiding outrage cultureSponsors:Social SurgeElectric Kiwi
Are Singles the New Album? | B-Sides
10:14In this episode, we ask the question - what matters more in today's music industry: quality or quantity? A few of the things we discuss include:The strategy of releasing singles rather than albums (especially when it comes to the Spotify algorithms)Whether focusing on quantity means that the quality suffersThe benefits of releasing cover songsSponsors:Social SurgeElectric Kiwi
Livestreaming 101: Connecting with Your Audience Online | B-Sides
09:49In recent years, live streaming has grown in popularity as it allows artists to perform and connect with a worldwide audience. And with the current pandemic enforcing social distancing and quarantines all over the world, it's one of the few ways artists can currently perform for an audience.In this episode we talk about the benefits of live streaming, how to get started, promote, and monetize your streams.Sponsors:Social SurgeElectric Kiwi
Album Artwork: Does It Still Matter? | B-Sides
09:59In this episode we're talking about album artwork, and whether it matters in the streaming age. We cover how album artwork plays a role when it comes to streaming; the resurgence of vinyl and the impact this has on the album artwork; and how to approach album artwork to cover all bases.Sponsors:Social SurgeElectric Kiwi
How to Regain the Trust of Your Fans After a Scandal | B-Sides
10:01In this B-SIDES episode we're talking about the fallout from the downfall of Pledge Music, and what musicians can do next. Our discussion includes:How this has affected artistsHow this has affected fans who have contributed to campaignsWays that artists can help to rebuild trust with their audienceOther crowdfunding options for the futureSponsors:Social SurgeElectric Kiwi
Coronavirus: A Guide to Succeeding in the New Music Industry | B-Sides
10:07It's hard to escape the fact that we're currently living in a pandemic. And we know that many musicians are unsure of what to do in these times. In this episode we discuss:How the coronavirus pandemic has affected musicians and everyone else who works in the music industryWhat musicians can do to stay productiveWhy self care is so importantThe role livestreaming can play in staying engaged with your audienceThe importance of entertainment at a time like thisSponsors:Social SurgeElectric Kiwi
Avoiding Burnout in the Music Industry | B-Sides
11:34We’re back, baby! In this B-Sides episode, we talk about why we took a break, what burnout is, and how to avoid it, particularly when it comes to working in the music industry.Sponsors:Social Surge
Musicians: Should You Quit Your Day Job? | B-Sides
10:08In this B-SIDES episode, we talk about balancing your passion with a paycheque and when it might be time to quit your day job. We look at the pros and cons, and also how to decide when it’s time to take the leap into music full time.
Does Your Band Need an Online Store? | B-Sides
09:54In this B-SIDES episode we're looking at the options available for selling music and merch online, and whether you should have a store on your website.--Sponsors:Social Surge