Share
Bridge The Atlantic
Eric Heald: Session Work, Communication & Persistence
•
This week we’re joined by Eric Heald, a multi-faceted music industry professional, who describes himself as being all about music, all the time. He wears many hats in the music business - he handles publicity, promotions, and marketing at Tragic Hero Records, a Warner Bros/ ADA distributed record label, and also co-ordinates the studio schedule at Crushtone Studios.
In addition to all of this, he is also studying Recording Arts and Technology at Tri-C in downtown Cleveland, is a stagehand of LiveNation, and in his spare time writes and plays music, too.
Highlights:
- Eric cares about the people he works with, and surrounds himself with music
- We talk about how Eric and Marcio met, and the contribution Eric has made to Marcio’s new record
- Eric is often told he should be a doctor - Doctor Heald (say it out loud…)
- We hear how Eric got started doing session work - it’s all about taking opportunities that come your way!
- We discuss the pros/cons of being a session musician and Eric shares what he enjoys about it
- You never know what’s going to lead to more opportunities in the future
- Eric tells us about his work at Tragic Hero Records and how he landed the job there
- Ross shares a story about someone who contacted us about wanting to meet 5 Seconds of Summer (we still don’t know why)
- “Nothing is more common than unsuccessful people with talent” - Calvin Coolidge
Advice:
- When contacting ANYONE, know what you’re saying and communicate clearly
- Know WHO you are contacting and address them correctly
- Make it easy for people to hear your music
- If your emails aren’t making a good first impression, you’re not doing yourself or your music justice
- Until someone explicitly says “no” or “stop emailing me” keep trying
- The follow up is important!
- The music is important, but it’s also about the whole package
- Think about what makes your band special and sell THAT
- Persistence, persistence, persistence
Guest Links:
- Tragic Hero Records: http://tragic-hero.com
- Twitter: @EricHeald
- Instagram: @EricDHeald
- Facebook: /eric.heald
Sponsors:
- Chris Keaton @ Chris Keaton Presents (http://chriskeaton.com)
- Buck Naked Soap Company (http://bucknakedsoapcompany.com)
- Christine Infanger @ Thirty Roses (http://thirtyroses.com)
---
For more episodes, visit http://bridge-the-atlantic.com
Follow us on Twitter: http://twitter.com/bridge_atlantic
Subscribe on iTunes: http://bridge-the-atlantic.com/itunes
Support us on Patreon: http://patreon.com/bridgetheatlantic
More episodes
View all episodes
Digital Detox: A Guide to Unplugging & Social Media Breaks | B-Sides
10:24|In this episode we talk about the importance of taking a break from social media and doing a digital detox, as a musician. A few of the topics we discuss include:The pros and cons of social mediaExamples of reasons you might take a break from social mediaHow to keep social media manageableAvoiding outrage cultureSponsors:Social SurgeElectric KiwiAre Singles the New Album? | B-Sides
10:14|In this episode, we ask the question - what matters more in today's music industry: quality or quantity? A few of the things we discuss include:The strategy of releasing singles rather than albums (especially when it comes to the Spotify algorithms)Whether focusing on quantity means that the quality suffersThe benefits of releasing cover songsSponsors:Social SurgeElectric KiwiLivestreaming 101: Connecting with Your Audience Online | B-Sides
09:49|In recent years, live streaming has grown in popularity as it allows artists to perform and connect with a worldwide audience. And with the current pandemic enforcing social distancing and quarantines all over the world, it's one of the few ways artists can currently perform for an audience.In this episode we talk about the benefits of live streaming, how to get started, promote, and monetize your streams.Sponsors:Social SurgeElectric KiwiAlbum Artwork: Does It Still Matter? | B-Sides
09:59|In this episode we're talking about album artwork, and whether it matters in the streaming age. We cover how album artwork plays a role when it comes to streaming; the resurgence of vinyl and the impact this has on the album artwork; and how to approach album artwork to cover all bases.Sponsors:Social SurgeElectric KiwiHow to Regain the Trust of Your Fans After a Scandal | B-Sides
10:01|In this B-SIDES episode we're talking about the fallout from the downfall of Pledge Music, and what musicians can do next. Our discussion includes:How this has affected artistsHow this has affected fans who have contributed to campaignsWays that artists can help to rebuild trust with their audienceOther crowdfunding options for the futureSponsors:Social SurgeElectric KiwiCoronavirus: A Guide to Succeeding in the New Music Industry | B-Sides
10:07|It's hard to escape the fact that we're currently living in a pandemic. And we know that many musicians are unsure of what to do in these times. In this episode we discuss:How the coronavirus pandemic has affected musicians and everyone else who works in the music industryWhat musicians can do to stay productiveWhy self care is so importantThe role livestreaming can play in staying engaged with your audienceThe importance of entertainment at a time like thisSponsors:Social SurgeElectric KiwiAvoiding Burnout in the Music Industry | B-Sides
11:34|We’re back, baby! In this B-Sides episode, we talk about why we took a break, what burnout is, and how to avoid it, particularly when it comes to working in the music industry.Sponsors:Social SurgeMusicians: Should You Quit Your Day Job? | B-Sides
10:08|In this B-SIDES episode, we talk about balancing your passion with a paycheque and when it might be time to quit your day job. We look at the pros and cons, and also how to decide when it’s time to take the leap into music full time.Does Your Band Need an Online Store? | B-Sides
09:54|In this B-SIDES episode we're looking at the options available for selling music and merch online, and whether you should have a store on your website.--Sponsors:Social Surge