Bridge The Atlantic

This week we’re pleased to welcome Canadian guitarist, producer and YouTuber Cole Rolland to the show. Over the past few years, Cole has amassed over 100k subscribers and 20 million views of his covers and original tracks on YouTube, and has built a strong connection with his fanbase on Twitter and Facebook. Through his YouTube channel, Cole has collaborated with numerous other musicians, and has been offered endorsements and production gear from EMG Pickups, Dunlop, Fractal Audio and more. Cole shares his tips for achieving success on YouTube and Patreon, as well as the importance of collaboration. Highlights: - Cole tells us a little about his process for creating his covers on YouTube - We hear how Cole’s band fell apart and how he managed to find the positive from that - We talk about how valuable making connections can be, and the opportunities that can arise out of things that don’t work out - Cole tells us how he got started on YouTube and the advice he has for musicians looking to build a following - Cole shares a story about how he shared some YouTube advice with a seller on eBay - We talk about what can happen simply from asking for what you want - We talk about how everyone in the music industry is more connected than anyone probably realises - “You won’t get any answers if you don’t ask the questions” - Cole Rolland, 2015 - We talk about how covers and collaborations can really help to build an audience - Cole shares that collaborating with other people has been the best decision he’s ever made - We hear some tips about what has (and hasn’t) worked for Cole on Patreon - We talk about how it’s important to break down that wall, and show people you’re human - Cole tells us how he’s able to generate money via his covers on YouTube (via Fullscreen.net) - To artists who resist collaboration or supporting other artists: DON’T. - It goes so much farther to support and share other people’s music than it does to complain about their success - A song you can’t get out of your head (and wish you could) = a suicidal melody Recommendations: - Eric Calderone (Music) - Lindsay Sterling (Music) - Zedd (Music) - Adventure Club (Music) - Cash Cash (Music) Guest Links: - YouTube: /CRCanada - Twitter: @ColeRolland - Instagram: @ColeRolland - Facebook: /CRCanada Sponsors: - Chris Keaton @ Chris Keaton Presents - Christine Infanger @ Thirty Roses --- For more episodes, visit http://bridge-the-atlantic.com Follow us on Twitter: http://twitter.com/bridge_atlantic Subscribe on iTunes: http://bridge-the-atlantic.com/itunes Support us on Patreon: http://patreon.com/bridgetheatlantic