Share
Bridge The Atlantic
Chris Keaton: Artist Management, Rejection & Networking
•
Joining us this week is Chris Keaton, an artist manager, music publisher and author based in Nashville. Chris has had tracks cut by Trisha Yearwood and Martina McBride, and has had music placed in TV shows such as Nashville and One Life to Live. Early in the interview he describes himself as fabulous, and after speaking to him, we would have to agree!
Highlights:
- Chris owes his career in the music industry to The Beatles
- Music publishers have the nicest houses, nicest cars and all year tans
- Your website is the first impression you’re going to make online, so make it a good one!
- Don’t take no for an answer. No = Maybe. Maybe = Yes.
- We hear about LML Music Nashville - the imprint label that Chris has just launched
- Chris’s crystal ball is broken and the music landscape is constantly shifting
- Chris tells us about some of the artists he is currently working with
- One of Chris’s artists was commissioned to write the official state song for Virginia
- We hear how Chris manages to stay relevant in the music industry
- Chris tells us about a time he threw his own demo tape in the trash in order to get a meeting
- Marcio has a similar story about getting a meeting at EMI records - being direct and persistent can work!
- We hate the term networking, but by doing this show we ARE networking
- Can Chris help you? Don’t be afraid to reach out!
- Ross is going to update his vocabulary so that “no” now means “maybe”
- Even the biggest names in the business have been rejected
- We need more people like Chris in the music industry
- Marcio has forgotten Ross’s name
- Chris shares his opinion on The Voice vs American Idol and music reality shows in general
Advice:
- When you walk into a room, you either need to be the centre of attention or the second best dressed person in the room
- Impressions are all that we have to leave - put your best foot forward
- When being a business person is hindering your creativity, that’s when you need a manager
- Everyone else in the business is just like us - we’re all running on the same levels of fear and excitement
- At the end of the day, the only thing you’ve got is your network
- You can have all the talent in the world, but if no-one knows about it, it doesn’t matter
- If you’re not doing it, you’re not doing it
- Be nice, be diligent and be present
More:
- Full show notes at http://bridge-the-atlantic.com/041
- Follow us on Twitter: @Bridge_Atlantic
More episodes
View all episodes
Digital Detox: A Guide to Unplugging & Social Media Breaks | B-Sides
10:24|In this episode we talk about the importance of taking a break from social media and doing a digital detox, as a musician. A few of the topics we discuss include:The pros and cons of social mediaExamples of reasons you might take a break from social mediaHow to keep social media manageableAvoiding outrage cultureSponsors:Social SurgeElectric KiwiAre Singles the New Album? | B-Sides
10:14|In this episode, we ask the question - what matters more in today's music industry: quality or quantity? A few of the things we discuss include:The strategy of releasing singles rather than albums (especially when it comes to the Spotify algorithms)Whether focusing on quantity means that the quality suffersThe benefits of releasing cover songsSponsors:Social SurgeElectric KiwiLivestreaming 101: Connecting with Your Audience Online | B-Sides
09:49|In recent years, live streaming has grown in popularity as it allows artists to perform and connect with a worldwide audience. And with the current pandemic enforcing social distancing and quarantines all over the world, it's one of the few ways artists can currently perform for an audience.In this episode we talk about the benefits of live streaming, how to get started, promote, and monetize your streams.Sponsors:Social SurgeElectric KiwiAlbum Artwork: Does It Still Matter? | B-Sides
09:59|In this episode we're talking about album artwork, and whether it matters in the streaming age. We cover how album artwork plays a role when it comes to streaming; the resurgence of vinyl and the impact this has on the album artwork; and how to approach album artwork to cover all bases.Sponsors:Social SurgeElectric KiwiHow to Regain the Trust of Your Fans After a Scandal | B-Sides
10:01|In this B-SIDES episode we're talking about the fallout from the downfall of Pledge Music, and what musicians can do next. Our discussion includes:How this has affected artistsHow this has affected fans who have contributed to campaignsWays that artists can help to rebuild trust with their audienceOther crowdfunding options for the futureSponsors:Social SurgeElectric KiwiCoronavirus: A Guide to Succeeding in the New Music Industry | B-Sides
10:07|It's hard to escape the fact that we're currently living in a pandemic. And we know that many musicians are unsure of what to do in these times. In this episode we discuss:How the coronavirus pandemic has affected musicians and everyone else who works in the music industryWhat musicians can do to stay productiveWhy self care is so importantThe role livestreaming can play in staying engaged with your audienceThe importance of entertainment at a time like thisSponsors:Social SurgeElectric KiwiAvoiding Burnout in the Music Industry | B-Sides
11:34|We’re back, baby! In this B-Sides episode, we talk about why we took a break, what burnout is, and how to avoid it, particularly when it comes to working in the music industry.Sponsors:Social SurgeMusicians: Should You Quit Your Day Job? | B-Sides
10:08|In this B-SIDES episode, we talk about balancing your passion with a paycheque and when it might be time to quit your day job. We look at the pros and cons, and also how to decide when it’s time to take the leap into music full time.Does Your Band Need an Online Store? | B-Sides
09:54|In this B-SIDES episode we're looking at the options available for selling music and merch online, and whether you should have a store on your website.--Sponsors:Social Surge