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Breaking Through Podcast
Ep. 29 - Recurring vs. One-Off Project Revenue
Join us for an eye-opening discussion as we delve into the captivating world of revenue strategies for agencies and freelance businesses. đď¸đź
đ Struggling with Revenue Consistency? If you find yourself riding the roller coaster of feast and famine in your business, this episode is a must-listen. We're breaking down the allure of chasing those exhilarating one-off projects versus the steady stream of recurring income.
đ° More Than Money Matters: It's tempting to celebrate the thrill of landing a high-paying, one-time gig, but is that the sustainable path? We explore why not all money is created equal and how long-term, loyal clients can outweigh the fleeting glamour of big projects.
⥠Unlock the Power of Upselling: Discover the untapped potential within your client relationships. When a client signs up for a one-off service, seize the moment to shine by showcasing your additional offerings and building a lasting connection.
đ A New Perspective on Profitability: Challenge yourself to examine your client roster through a fresh lens. You'll be surprised to find that those consistent, smaller-scale clients might be the true heroes of your revenue story, surpassing the occasional big spender.
đź Balancing Act: While we're not advising against one-off projects, we advocate for a diversified revenue approach. Learn from our experienceânearly a third of our revenue stems from one-off projects, but the lion's share flows from reliable, recurring services that keep cash flowing steadily month after month.
đŚ The Power of Packages: Ready to unlock the secret to recurring revenue? It's all about crafting value-packed service packages. Tune in to uncover how this approach not only nurtures enduring client partnerships but also evens out your income landscape, liberating you from the perpetual hunt for the next major project.
Don't miss out on this insightful episode that could revolutionize your revenue strategy. Tune in now and learn how to pave the way for financial stability and sustainable growth. đąđĄ
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2. Grounded Decisions: How to Stop Making Fear-Based Choices in Business and Life
26:21||Season 2, Ep. 2In this episode, Iâm pulling back the curtain a little bit and talking about something that has completely changed the way I run my business and make decisions in my life.For a long time, I made decisions quickly. Knee-jerk decisions. Exciting decisions. Fear-based decisions. Other-people-told-me-to decisions. And looking back, some of them worked⌠and some of them absolutely did not.What Iâve learned over the last few years is this: The worst decisions Iâve ever made came from anxiety, pressure, fear, or urgency. The best decisions Iâve ever made came from a place of groundedness and inner knowing.So in this episode, weâre talking about:Why you should not make decisions from anxietyHow to tell the difference between fear and alignmentThe importance of grounding yourself before making big business decisionsWhy other peopleâs advice isnât always the right advice for youLearning discernment in business and lifeWhy being a visionary/idea person can be a gift and a challengePractical ways to ground yourself before making decisionsHow to start trusting your own inner voice againOne of the biggest lessons Iâve learned as a business owner is this: Just because something is a good idea doesnât mean itâs a good idea for you. And just because someone else did it and it worked for them does not mean it is meant to be your path.Your life, your business, your capacity, your finances, your family, your goals â all of that matters when you are making decisions. Which is why learning to sit with decisions, get grounded, and develop discernment is one of the most important skills you can build as a business owner.If you take anything from this episode, let it be this: Do not make decisions when you feel anxious, pressured, desperate, or fearful. Make decisions when you feel grounded, solid, and clear.That one change alone can change the entire trajectory of your business and your life.If you found this episode helpful, be sure to subscribe, share it with a fellow business owner, and leave a review.And if youâre looking for a marketing team that helps you make strategic, data-driven decisions for your business, you can learn more about working with us at www.theminacompany.com or connect with us on InstagramÂ
1. I Stepped Away From My Business For Awhile, And Hereâs What Actually Happened
29:43||Season 2, Ep. 1This episode is a very real, very honest conversation about burnout, business ownership, and something we donât talk about enough as entrepreneurs â what happens when the person who built the business⌠needs to step away from it.A couple years ago, I hit a level of burnout I didnât even recognize at the time. From team issues, financial stress, big business decisions, and the pressure that comes with being the one responsible for everything â it all caught up with me.So I did something that felt completely impossible at the time: I stepped away from the day-to-day of my business.But hereâs the part that most people donât expect⌠I didnât burn it all down. I didnât sell it. I didnât shut it down. I built it in a way that it could keep running without me â and that decision changed everything.In this episode, Iâm sharing what that season looked like, what I learned, and what business owners need to understand if they want to build a business that is actually sustainable long term.In this episode, we talk about:The burnout that business owners donât see coming until itâs too lateThe highs and lows of entrepreneurship (and why both are normal)The leadership lessons I had to learn the hard wayHow I was able to step away while my business kept runningThe role pricing and profitability play in business sustainabilityWhy most business owners think their only options are to sell or shut down â and why thatâs not trueBuilding a team that can make decisions without youCreating a business that can grow without you doing everythingThe difference between being the operator vs. the CEOThe biggest lesson from this season:You shouldnât be building a business that only survives if you are working 24/7. You should be building a business that can function, grow, and succeed without you carrying the entire thing on your back.Because thatâs not just a successful business â thatâs a sustainable one.If you found this episode helpful, be sure to subscribe, share it with a fellow business owner, and leave a review.And if youâre looking for a marketing team that helps you make strategic, data-driven decisions for your business, you can learn more about working with us at www.theminacompany.com or connect with us on InstagramÂ
42. The Power of an Intentional Pause: How to Step Back So You Can Move Forward
29:32||Season 1, Ep. 42Ever feel like life (or your business) is forcing you to slow downâwhether you like it or not? In this refreshing and relatable episode, Iâm sharing how embracing an intentional pause can actually make you more resilient, creative, and profitable in the long run.I pull back the curtain on:The mindset shift it takes to choose to slow downâbefore burnout chooses for youHow to prep your finances, your team, and your clients for a season of restWhat it really looked like for me to pause this summer, honor my family, and refill my own cupHow I protect my energy (and revenue) during slow seasonsâwithout spiraling into scarcityMy behind-the-scenes strategy for easing back in with fresh energy, warm leads, and aligned offersHow to use intentional âoffâ seasons as a powerful momentum-builder for your next growth phaseThis is your permission slip to rest, reset, and remember: your worth is not tied to your output.đĄÂ Key TakeawaysPausing is a sign of wisdom, not weakness.Your business should support your lifeânot the other way around.Prepare for slow seasons with savings, flexible team structures, and creative planning.Use pauses to reconnect with what actually lights you upâthen return with intentional momentum.Easing back in is just as important as stepping away.đżÂ Ready to build a more sustainable business?If this episode hit home, share it with a friend who needs to hear it.And if youâre craving more peace, profitability, and spaciousness, letâs connect.https://theminacompany.com/
41. Do It Scared: How Facing the Hard Stuff Sets You Free
29:31||Season 1, Ep. 41Weâre talking about what it really looks like to face the things youâve been avoidingâpersonally, professionally, emotionally. In this episode, I share a raw and real story of finally booking a long-overdue doctorâs appointment, the emotional weight behind it, and why Iâm done doing the hard things in the dark.We unpack:The powerful shift from avoidance to action (even when it's scary)Why itâs okay to do things with shaking hands and a pounding heartThe power of community and accountability when you're navigating hard thingsHow personal growth and business evolution go hand-in-handThe permission to rest and the push to pursue what feels hard but trueWhether you're in a season of change, confronting old fears, or just feeling like everythingâs a little tenderâthis one is for you.đĄ Key Takeaways:You donât have to feel brave to take the next stepâjust take it.Retreating to process is okay, but isolation can stall your growth.The most meaningful growth often begins in discomfort.A âphone-a-friendâ rule might just be the accountability shift you need.Your people want to show up for youâlet them.â¤ď¸ Mentioned In This Episode:Shoutout to Becca from [Motherhood Mentor] for the â24-hour ruleâ wisdomHow community (like my Mastermind group) makes the scary things feel possibleđ Ready to Level Up?If this episode hit home, send it to a friend who needs a little courage todayâand donât forget to subscribe so you never miss the good stuff.
40. The Nervous System of Your Business: Why Peace > Productivity
32:31||Season 1, Ep. 40Letâs be real: your content isnât converting, your creative energy is flatlining, and youâre wondering if youâre just screaming into the void. Sound familiar?In this deeply grounding episode, weâre diving into the real reason your marketing might not be workingâand itâs not your strategy. Itâs your nervous system.We talk about:Why creative burnout happens (and how to know if itâs happening to you)The sneaky impact of daily overstimulation on your marketing energyHow your nervous system is your businessâs nervous system (yes, really)Why âhalf-assingâ some things is a strategic power moveCreating magnetism by doing what lights you up (not drains you)Why AI can be your easy-button, not your enemyReal examples of clients hitting burnout and how we helped them shiftFrom marketing overwhelm to parenting chaos to reclaiming presence in everyday life, this episode is a permission slip to slow down, regulate, and reimagine how you show up.đĄ Key Takeaways:If it feels heavy, it probably is. Lighten your load before you burn out.You donât need to be everywhere. You need to be where your energy flows best.A dysregulated business owner = a dysregulated business.Sometimes, the smartest thing you can do is half-ass what doesnât matter.You can protect your peace and still show up powerfully in business.⨠Ready to Build a Business That Feels Better?Whether youâre a solopreneur drowning in to-do lists or a growing team feeling the tension, we help you align your marketing strategy with your nervous system. Letâs make space for the work that lights you up.
39. Send the Damn Email: Embracing the Scary Thing That Sets You Free
22:34||Season 2, Ep. 39This is your sign to stop overthinking and do the thingâeven if it scares the hell out of you.In this soul-led episode, Iâm sharing the behind-the-scenes journey of launching something completely new: my business realignment sessions. After months of inner work, tough conversations, second-guessing, and stalling, I finally hit send on the email that made it all realâand Iâm bringing you with me through that deeply human moment.This episode is for the woman who:Has been sitting on an idea that wonât leave her aloneIs hiding part of her gifts because they might feel âtoo muchâ for othersFeels called to evolve her business⌠but is terrified of what others might thinkNeeds a little courage to take the next stepâeven if sheâs not sure where it leadsWe talk about:How Iâve secretly used energetics, intuition, and channeling in my agency for yearsWhy I finally decided to blend spiritual gifts into my workâout loud and unapologeticallyWhat it felt like to send the âthis might change everythingâ emailReleasing the fear of what others think (even your friends or family)The power of just doing the uncomfortable thingWhether you're launching a new offer, shifting your identity, or simply feeling stuck in a season of waiting, this episode is your reminder: your next move doesnât have to be perfectâit just has to be honest.đĄ Key Takeaways:Fear of judgment is realâbut your light is stronger.You donât have to keep your gifts separate. Integration is where alignment lives.The âbig scary thingâ is usually the door to everything youâre craving.You can evolve your business without starting over.When itâs time to move, MOVEâeven if your voice shakes.đ Ready for Realignment?If youâre feeling off in your business, burnt out by your offers, or unsure how to integrate your deeper giftsâmy new 1:1 Business Realignment Sessions are open. Come as you are. Bring it all. Letâs find whatâs next.
38. Burn the Balance: Reimagining Productivity, Peace & Presence in Motherhood and Business
29:03||Season 2, Ep. 38Raise your hand if youâve ever been told you just need âbetter balance.â In this candid and energizing episode, weâre throwing out the myth of perfect balance and exploring what it really looks like to live, parent, and build a business from a place of peace, presence, and practicality.Inspired by a powerful conversation in her mastermind group, your host unpacks why traditional definitions of balance are setting us up for burnoutâand what it means to replace that with intentional rhythms, flexible systems, and a little life-hacking along the way.Inside this episode, we talk about:The truth behind âbalanceâ and why it doesnât work (especially for moms)A powerful analogy for managing priorities without losing your mindLife hacks that actually bring peace (even if they look âlazyâ from the outside)Why your inner critic is lying to youâand how to quiet itCreating a life your kids will want to emulate (not escape from)Practical, mindset-shifting examples of choosing joy over constant strivingYouâll walk away from this episode feeling seen, understood, and ready to toss out the color-coded schedules in favor of something that truly works for you.đĄ Key Takeaways:You canât boil every pot on the stove at the same time.Balance is seasonal, not staticâand thatâs a good thing.Life hacks arenât lazy. Theyâre smart, sustainable, and sanity-saving.Peace is a better goal than perfection.Your childhood self deserves a life that feels joyful, not just productive.
37. Letting Go to Grow: The Truth About Firing Clients and Protecting Your Energy
24:03||Season 2, Ep. 37Firing a client is never easyâand if anyone tells you it is, theyâre either lying or numb to the emotional toll it takes.In this episode, Iâm getting deeply honest about one of the hardest parts of being a service-based business owner: knowing when itâs time to let go of a client⌠and actually doing it. Whether itâs energy drain, boundary breaches, or just a gut feeling that itâs no longer aligned, we unpack what to look for, what to ask yourself, and how to walk away with grace, clarity, and peace.Inside this episode, we talk about:How to know when itâs time to fire a client (even the âgoodâ ones)Why letting go is essential to long-term alignment and business growthThe spiritual, emotional, and energetic weight of holding onto misaligned clientsHow to audit your pricing, boundaries, and client fit with honestyThe âclient rating systemâ Iâve usedâand why itâs about more than just moneyWhy we canât people-please our way to sustainable successThis is a compassionate, no-fluff conversation about the real stuff behind the scenes of a healthy business. If you're a heart-led service provider struggling to let go of someone whoâs no longer a fit, this episode is the reminder that youâre allowed to choose you.đĄ Key Takeaways:Youâre not a bad business owner for letting someone goâyouâre a wise one.Itâs okay to not be the right fit for someone anymoreâand to say so with love.Energy leaks often start as subtle nudges. Listen before they roar.You donât have to be everything to everyone. You were never meant to.Letting go creates space for better clients, aligned opportunities, and a lighter spirit.
36. The Sacred Art of Spaciousness: Reclaiming Time, Joy & Your Right to Breathe
23:57||Season 2, Ep. 36What would your life look like if you allowed yourself spaceâreal spaceâto just exist, rest, and receive?In this cozy, coffee-in-hand conversation, Iâm inviting you into a powerful reflection on spaciousness: the intentional pauses weâre often taught to avoid in motherhood, business, and everyday life. This episode is a love letter to women who are tired of earning rest, tired of performing for their worth, and ready to burn down the lie that we must always do more to deserve more.We talk about:The lie weâve been told (and internalized) about "earning" spaciousnessRecognizing and breaking the default patterns that steal your time and energyLearning how to receive without guilt or apologyLetting go of hyper-productivity and embracing slower rhythmsHow your own joy and rest can ripple out into your family, business, and communityWhy giving yourself permission to pause invites others to do the sameThis episode will remind you that you donât have to hustle harder to be worthy of peaceâand that joy, rest, and play arenât indulgent. Theyâre revolutionary.đĄ Key Takeaways:Spaciousness isnât a rewardâitâs a necessity.Your default patterns (like cleaning or caretaking) are not always truth-tellers.Modeling joy and rest teaches your children and partner to do the same.True rest doesnât cost a dimeâit just takes permission.You donât have to fold the laundry to be a good mom or partner. You just have to be.This week, find just one hour thatâs yours. Not for chores. Not for others. Just for you. Fill it with whatever brings you joyâand donât apologize for it.