Latest episode

Ep. 12: PR for Good: Communicating Advocacy and Sustainability
40:34|The bywords of today's PR are feel good advocacies and earth love tributes. How do corporate giants balance authenticity and profitability and communicate these to the public effectively?Moderator: Rochelle Gamboa, APR - Head, Crisis Management - SM SupermallsPanellists:1. Yoly Crisanto - Executive Vice President, Chief Sustainability and Corporate Communications Officer - Globe Group2. Abigail Ho-Torres - Assistant Vice President – Head, Customer Experience - Maynilad Water Services Inc.We would like to thank the following who helped make this project possible:ABS-CBN CorporationAsian Institute of ManagementEvident Integrated Marketing and PRMang InasalMullenLowe MARCThe New ChannelTOG Integrated
More episodes
View all episodes

Ep. 11: Crisis Communications and Disaster Management
41:30|When crisis strikes, technology goes on overdrive for both good and evil. Who’s behind the wheel? Is it the C-Suite? Or C-Team? How do you prepare for crises, and how do you inform the public?Moderator: Rudy Villar - Chief Client Partner, Villar Branding -and- Sr Consultant, TOG IntegratedPanellists:1. Rochelle Gamboa, APR - Head, Crisis Management, SM Supermalls2. Abigail Mendoza - Head of Digital Communications & Content ServicesWe would like to thank the following who helped make this project possible:ABS-CBN CorporationAsian Institute of ManagementEvident Integrated Marketing and PRMang InasalMullenLowe MARCThe New ChannelTOG Integrated
Ep. 10: Crossing Over: From Media to Public Relations
23:26|Is your career at a crossroad? Listen to media professionals building successful careers in PR after a career shift.Moderator: Ryan Macasero - Multimedia JournalistPanellist:1. Michelle Ople - Managing Partner, Media Relations and Activations Director, Ripple8 Inc.We would like to thank the following who helped make this project possible:ABS-CBN CorporationAsian Institute of Management Evident Integrated Marketing and PR Mang Inasal MullenLowe MARCThe New Channel TOG Integrated
Ep. 9: The Legacy of the Anvil Awards: Best Practices in PR
28:24|The country's pioneer PR and communications awards body, PRSP's Anvil Awards is the GOAT in excellence and effectiveness. Make the Anvil part of your career goals.Moderator: Ed Timbungco, MBA, APR, CPME - Public Relations Head, Mang InasalPanellists:1. Norman Agatep, APR - President and Managing Director, Grupo Agatep2. Chito Sobrepeña, APR - President, Metrobank FoundationWe would like to thank the following who helped make this project possible:ABS-CBN CorporationAsian Institute of Management Evident Integrated Marketing and PR Mang Inasal MullenLowe MARCThe New Channel TOG Integrated
Ep. 8: Public Relations in Omnichannel Communications
37:44|Bring your PR career to new heights. Learn 360-strategies from agencies and clients with successful IMC campaigns driven by PR.Moderator: Ed Timbungco, MBA, APR, CPME - Public Relations Head, Mang InasalPanellists:1. Chito Maniago, APR - Director for Policy & Public Affairs, Pfizer2. Diane Welsh-Capile - Business Unit Director, DDB PhilippinesWe would like to thank the following who helped make this project possible:ABS-CBN CorporationAsian Institute of Management Evident Integrated Marketing and PR Mang Inasal MullenLowe MARCThe New Channel TOG Integrated
Ep.7: Preparing the Next Gen: Careers in PR and Communications
43:46|With the power to communicate one can conquer the world. Just where will your PR and communications career lead you, and what can you reap along the way.Moderator: Ed Timbungco, MBA, APR, CPME - Public Relations Head, Mang InasalPanellists:1. Kate Delos Reyes - Founder, Beacon2. Diane Hidalgo - Director for Corporate and Public Affairs, Evident Integrated Marketing and PRWe would like to thank the following who helped make this project possible:ABS-CBN CorporationAsian Institute of Management Evident Integrated Marketing and PR Mang Inasal MullenLowe MARCThe New Channel TOG Integrated
Ep. 6: Influencers, KOLs, Content Creators, and their Rise to Relevance
44:10|Influencers are seen as power-wielding communications authorities. Is the claim to fame for real? Or mere hour of power. KOLs and content creators share their success as they continue to harness public awe and inspire action.Moderator: Apple Esplana Manansala - President and Founder, The New ChannelPanellists:1. Ms Myrtle Ramos - Founder & CEO, Block Tides2. Ms. Abby Asistio - Founder, Alopecia PH3. Ms. Jel Directo - Country Manager, Hepmil Philippines and Vice President, Creator and Influencer Council of the PhilippinesWe would like to thank the following who helped make this project possible:ABS-CBN CorporationAsian Institute of Management Evident Integrated Marketing and PR Mang Inasal MullenLowe MARCThe New Channel TOG Integrated