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BRAVE COMMERCE

Campbell Soup Company CEO Mark Clouse on Their Recipe for Success

Season 2, Ep. 91

On this episode of BRAVE COMMERCE, Mark Clouse, CEO at Campbell Soup Company, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about core strategies and challenges that have defined Campbell's success over the years.

 

As the conversation begins, Mark delves into the strategic emphasis of Campbell's transformation, rooted in the concept of focus. He highlights the implementation of a singular geography in North America, explaining how this approach has been instrumental in coalescing the energy of their teams.

 

Addressing the challenges posed by remote work and the pandemic, Mark emphasizes the advantages of co-locating the business under one roof to foster collaboration and cultivate a dynamic, contemporary work environment.

 

Mark reflects on Campbell's rich history, spanning over a century and a half, and its unique relationship with the city of Camden. He highlights the importance of active involvement in meaningful social issues, demonstrating Campbell's commitment to making a tangible, positive impact beyond the corporate realm.

 

The conversation then shifts towards the dynamics of board management and the crucial role of transparency in order to build trust between the board and the executive team. Mark emphasizes how boards can only support leaders when they have the full picture.

 

Drawing parallels between his military experiences and his leadership journey in the corporate world, Mark highlights the invaluable leadership lessons he gained during his time in the armed forces and how they continue to inform his approach to leadership in his current role.

 

Key Takeaways:

 

●     Anchor your business transformation around a singular focus for better growth outcomes

●     Transparency and trust are necessary to achieving your objectives

●     Focus on making decisions that contribute to a clear and defined destination for the company

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