Brandweek: The Podcast

In this special episode of Brandweek: The Podcast, Adweek senior producer Al Mannarino sits down with Crystal Worthem, Director, Global Audience Marketing at Meta and Aisling Ryan, Managing Partner at The Sustainability Practice at Ogilvy Consulting and WPP UN Lead to discuss Meta’s recent Sustainability Report, creating a global standardized measurement for the industry to ensure they are doing their part in reducing emissions, and why agencies and brands should be responsible for educating the public about climate change. Read Meta’s 2021 Sustainability Report here and learn more about sustainability for business by visiting facebook.com/business/resource/sustainability-for-business

To close out day one of Brandweek 2022, we were honored to be joined by acclaimed producer, musician, and this year’s Adweek Brand Visionary, Pharrell Williams.  Pharrell embodies the art of being a successful leader when it comes to cultivating successful brands. With his undeniable talent, steady eye on current social issues, and genuine curiosity about the people and the world around him, Williams has established himself as a confident and gracious figure.  On today’s episode, you will hear from Pharrell in conversation with Adweek’s creative and inclusion editor Shannon Miller, as he talks about his personal and professional accomplishments across the various genres of music, fashion, and philanthropy, and how his own brand development process keeps him excited and inspired. We hope you enjoy this session from Brandweek 2022 and make sure you return to this feed every Monday, Wednesday, and Friday for new episodes leading up to our Brandweek Europe event happening this November 9 and 10th.    Follow Pharrell on Twitter: @PharrellFollow Shannon on Twitter: @ShannonL_MillerFollow Al on Twitter: @almannarinoSubscribe to Brandweek: The Podcast on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.

Chobani is on a mission to make quality and nutritious food accessible to more people while elevating communities and making the world a healthier place. On today’s episode, you will hear from Meredith Madden, Chief Marketing and Category Officer at Chobani as she discusses the brand’s transition in identity from a yogurt brand to a modern food company and how they use audience-first marketing strategies to recruit new consumers and bring Chobani loyalists into new categories. By integrating the marketing and commercial functions, Chobani has developed thoughtful, insights-informed marketing campaigns and activations, including their most recent “Chobani has oat milk” advertising campaign and the launch of their first metaverse experience, “Chobani Oatmilk Cosmic Race” on Roblox.   We hope you enjoy the first of many sessions from Brandweek 2022 and come back every Monday, Wednesday, and Friday for new episodes leading up to our Brandweek Europe event happening this November 9-10.Follow Al on Twitter: @almannarinoSubscribe to Brandweek: The Podcast on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.

For many generations, Campbell’s has been an iconic household name. Through logo facelifts, portfolio additions, and an advanced modern marketing strategy, the legendary consumer brand is set up for sustainable growth.  On today’s episode, you will hear from Linda Lee, Campbell’s CMO of Meals and Beverages, who is joined by Adweek's Executive Editor Chris Ariens to share her passion in turning the iconic brand into products that are applicable to new, younger audiences while continuing to appeal to the tried-and-true consumers. We hope you enjoy the first of many sessions from Brandweek 2022 and come back every Monday, Wednesday, and Friday for new episodes leading up to our Brandweek Europe event happening this November 9-10.Follow Chris on Twitter: @ChrisAriensFollow Al on Twitter: @almannarinoSubscribe to Brandweek: The Podcast on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.

On today’s episode, we are traveling back to Miami for the first of many main stage sessions we will be presenting exclusively on this feed over the next few weeks.  Kicking off day one of Brandweek 2022 was a conversation between AB InBev's Global Vice President of Marketing Culture and Creativity, Ryan Verschoor, and Ann Marinovich, CCO of Adweek who speak about how AB InBev has cultivated a culture of learning and creativity that puts people first and drives growth for the business. We hope you enjoy the first of many sessions from Brandweek 2022 and come back every Monday, Wednesday, and Friday for new episodes leading up to our Brandweek Europe event happening this November 9-10.Follow Ann on Twitter: @annmarinovichFollow Al on Twitter: @almannarinoSubscribe to Brandweek: The Podcast on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com.

On episode four of Brandweek: The Podcast, senior producer Al Mannarino and general manager of podcasts John Heil sit down with Adweek social editor Sami Lambert and content creator/strategist Abraxas to discuss the top moments of day 4, including sessions from Kevin Hart, Kristin Cavallari, and Shake Shack, plus a look ahead to the final day of programming.The Culture CultivatorsAs we embrace a world of hybrid and remote work, the role of a culture that engages, rewards, and inspires will be instrumental for achieving business goals. Rapid advancements in technology and shifting behaviors will demand new business models, the creation of new roles and reimagining traditional ones. Today, we welcome the cultural leaders of our space to discuss the pivotal inflection point of today’s workplace and get a glimpse into predictions around the future of work.Join Mannarino and Heil again tomorrow for updates from the event and a breakdown of Friday’s theme: Web3 and The Metaverse.

On episode three of Brandweek: The Podcast, senior producer Al Mannarino and gm of podcasts John Heil sit down with Adweek agencies reporter Emmy Liederman and Robyn DelMonte (@GirlBossTown) to discuss all the excitement from day 3, including sessions from Away, Whalar, and a look ahead to Thursday's programming.Wednesday's Theme: The Next-Gen MarketersGone are the days where consumers engage with brands that simply push messages through advertising. Instead, they devote their loyalty to companies who are willing to step into a cultural conversation and listen to them. Content is no longer a one-way street and brands must differentiate by embracing diversity, crafting cutting edge experiences, and prioritizing authenticity. Today, we’ll hear from next-gen marketers who are successfully catering to a growing audience of digital natives and transcending social media platforms with stories that inspire.Join Al and John again tomorrow for updates from the event and a breakdown of Thursday's theme: The Culture Cultivators.

On episode two of Brandweek: The Podcast, senior producer Al Mannarino and gm of podcasts John Heil sit down with Adweek's creative and inclusion editor Shannon Miller and conscious marketer, creator, and consultant Tara Nolan to discuss all the action from day 2, including sessions from Gatorade and Planned Parenthood and a look ahead to Wednesday's programming.Tuesday's Theme: The Agile Thinkers.As the global pandemic continues to reshape the customer journey in unprecedented ways, marketers must look to the key skills honed and relied upon over the past two years: agility, adaptability and innovation. Meeting audiences in the moment will be more critical than ever before, and to achieve this demands relentless curiosity and vigilance in identifying new trends and creative opportunities. Today, we invite the agile thinkers of our industry to explore how they’ve found success.Join Al and John again tomorrow for updates from the event and a breakdown of Wednesday's theme: The Next-Gen Marketers.