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The Brandtrepreneur® Podcast
Raising $1 Billion for MEN'S HEALTH | EP001 - Movemeber
Welcome to Brandtrepreneur®, a platform that inspires the action needed to build a disruptive brand and impact the universe.
On episode 1 of THE GRIND, Phil & Matt grab a coffee with the man behind the moustache Justin Coghlan aka JC co-founder of Movember.
Along with his three friends, the Movember Foundation has scaled up from a pub in Melbourne, Australia to one of the biggest brands in the world raising a total of $1b for men's health. JC tells us about the moustache journey, from the impact of his first hire, having $2.2m stuck in the bank account and how facial hair helped men get more girls.
Let’s get into it.
Matt Thorne and Phil Kemish.
Join in the conversation
#Brandtrepreneur
Produced by - Nish Solanki / Camera - Dan.
Key Actions and Learnings:
12:34 Get together with your mates and grow a moustache.
56:03 Teach yourself to focus most of your time on the three or four things that you love to do.
58:18 Sleep. Because if you don’t get those 7 hours of sleep in one day 70% of the body cells that fight cancer shut off.
Links, quotes and people.
- ‘I’m not a fan of a social media like - I’m a fan of change!’
- ‘We play where men are.’ JC on Movember's marketing approach.
- ‘Be yourself because everyone else is taken’ (Oscar Wilde).
- Howard R. Soule, PhD, Prostate Cancer Foundation https://www.pcf.org/bio/howard-soule/
Join the Movement.
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Follow JC & Movember:
https://www.facebook.com/MovemberUK
https://www.instagram.com/Movember/
https://www.youtube.com/user/movembertv
https://twitter.com/MovemberUK
https://www.linkedin.com/company/movember/
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