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cover art for Series 2, Episode 44: Are all innovation failures the same? With Professor Elena Freisinger, Ilmenau Technical University, Germany

Brain for Business

Series 2, Episode 44: Are all innovation failures the same? With Professor Elena Freisinger, Ilmenau Technical University, Germany

Season 2, Ep. 45

Innovation is an inherently risky business. When we push the boundaries of possibility and try to develop new products, processes or services, we are by definition moving into areas that are new and unexplored. A key consequence of this is that innovation sometimes – or even often – results in failure. But why is this? And are all innovation failures the same?


To explore this further, I am delighted to be joined by Dr Elena Freisinger who, together with Professor Ian McCarthy of Simon Fraser University, has recently published on just this topic.


About our guest…

Elena Freisinger is an Assistant Professor of Innovation Management at Ilmenau University of Technology in Thuringia, Germany.

Elena’s research focuses on the behavioral aspects of Innovation Management, and she investigates the behavior of innovation decision-makers with regard to technological and environmental change and how this affects innovation management and business models of organizations.


The article discussed is open access and can be downloaded from here: https://www.sciencedirect.com/science/article/pii/S0166497224000452

You can find out more about Elena and her research here:

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