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097 | Aligning Organization’s Unique Values With Strategic Goals | Creating Culture-Driven Companies | John Waid

Season 1, Ep. 97

 John Waid and Manuj Aggarwal discuss culture-driven entrepreneurship and its importance in this brand new episode of Bootstrapping Your Dreams Show.

 

What are you waiting for? Tune In Now!


 In this episode, we will learn about:

 

· What is corporate culture

· What is culture-driven entrepreneurship

· Differences between culture, identity, and brand

· Why is it important employee retention

· How to create values that aligns with your goals

· KISS principle to generate values for your organization. 

· Launching your first business

· Typical mistakes entrepreneurs do

· Practicing habits to success

 

About John Waid

 

John Waid is the Founder and CEO of C3 - Corporate Culture Consulting, a firm specializing in aligning an organization's culture with its strategic goals. John has worked in sales and marketing at Pfizer, PepsiCo, Nestle, and Chateau Ste. Michelle Winery. During these experiences, he developed a heightened awareness of the indispensable role, people's attitudes play in implementing effective processes and procedures.

 

This interest led him to study behavior in corporate settings and to work as a behavior consultant. Because behaviors don't exist in a vacuum, John examined and analyzed the effects of corporate culture on behavior and found his real purpose in life, as a pioneering expert on that subject. He understands the direct link between a company's culture and its performance. As a globally recognized expert on corporate culture, he leads companies to define their values clearly and then build positive and purposeful behaviors focused on results.

 

John Waid holds a Bachelor in Economics and Political Science from Furman University and an MBA from the University of South Carolina. He speaks fluently English, Spanish and Portuguese.

 

 

Links And Mentions From This Episode: 

 

John's Website:  https://corporatecultureconsulting.com/

TetraNoodle consulting services: http://innerget.com

TetraNoodle professional training: https://courses.tetranoodle.com 

 

 

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7/28/2021

#226 Ten crucial aspects you need to consider before considering and implementing a new business strategy

Season 1, Ep. 226
(0:56): Aspect number 1 - Evaluate if you're ready for a change in business strategy.One of the most important things to consider is if you're actually ready to make a change. The professional world presents us with a lot of chances to learn and grow, but it's important that you have the mindset (and network) to take advantage of those opportunities.(2:00): Aspect number 2 - Figure out the root cause of the problem and fix it.A business needs a lot of different things to go right for it to continue to grow. If a few things go wrong, it can still grow. But it will take an incredible set of circumstances to get there. So you need to identify the root cause of the problem and plan a strategy to fix it.(3:12): Aspect number 3 - Make sure that your new business strategy has a positive ROI.Your business goals should be such that the expected return on investment (ROI) is high. The higher the ROI, the more likely it is that you will succeed. When planning a new strategy, determine if this business plan will bring a high return on investment.(4:02): Aspect number 4 - Make sure that your new plan complements your existing strengths.An important aspect of selecting a successful new strategy is identifying which core strengths your company already has. While your new strategy may help you to differentiate yourself from your competition, it will not help you fundamentally change the way you do business.(5:52): Aspect number 5 - Create a game plan before you start implementing the strategy.A plan gives you a clear picture of how you will reach your goals, and it helps prevent you from making poor decisions. If the plan is clear, then mistakes are less likely to be made, and you’ll be more likely to get the results you want. Once you have a plan, implement the strategy.(7:11): Aspect number 6 - Make sure to consider your budget while implementing a strategy.While an incredible business plan can propel you to success, having the right financial roadmap can ensure your success. Budgeting will help reduce your stress when implementing any new business strategy or change in work routine.(8:22): Aspect number 7 - Consider the risks of implementing a change in strategy.Every time you implement a new strategy, in any area of work or life, there's going to be some risk. So, before you implement a new strategy in your business, it's important to consider risk. Chances are that the payoff will be worth the risk - but sometimes not.(9:14): Aspect number 8 - Make sure the new strategy is not too overwhelming and is realistic.Every business must have a strong and clear strategy but if you want a new strategy to be successful, make sure it's not too demanding and it's attainable. If your new strategy is too demanding, it will not be attainable. If it's not attainable, you won't be able to follow it.(10:55): Aspect number 9 - Set a cutoff point and know when to give up on a strategy.When you're planning a new strategy, you also need to decide how long you'll wait before you give up. This is called your cutoff point. It's important to be realistic and objective about how much time and money you have available to try something new.(12:02): Aspect number 10 - Be transparent with your customers about the new strategy.As an entrepreneur, you never know when you might have to change your business direction. But it's important to hold off on implementing those changes until you have talked with the people who matter most in your business - your customers and clients.ツ CONNECT WITH ME ツLeave a comment on this video and it'll get a response. Or you can connect with me on different social platforms too:• LinkedIn: https://www.linkedin.com/in/manujaggarwal/ • Facebook: https://www.facebook.com/manujagro/ • Website: https://manujaggarwal.com/
7/23/2021

#225 The secret to building lifelong customer relationships | Jeff Moore | Manuj Aggarwal

Season 1, Ep. 225
Highlights:(00:01)- But if we find ourselves spending more time, you know, chasing things that are not there, then we're taking time away from the customers that want to do business with us.(0:15)- I also have a saying, and this is really the saying that was born in the Thursday night boardroom, and that is learn to teach, teach, to know, know, and share, and do with passion.(0:28)- We all share the same frustration. Yeah, we don't feel understood.(0:35)- The connection that you have with someone you know, feels that you understand them and get them and they're comfortable with you. Because if that's not established, all the messaging in the world won't matter.(0:48)- I don't believe it's a game-changer. I believe it's an accelerant.(0:51)- There is going to be no back to normal. There's going to be a new normal. Yeah. But and but you know what, we're going to also recognize human interaction.(1:30) Introduction to Jeff MooreJeff is the director of seafood and business and business development at the Global Protein Group.In 2019, Global Protein Group, the foodservice and custom products solution division of Porky products, was one of the largest traders of beef, beef, pork, and poultry in North America generated about $2 billion in sales. Jeff is known for short-term, short-term sale cycles, the high comes convergence, value base, quantifiable Business Solutions, team building, and world-class lifelong customer and supplier relationships.Jeff is the founder of Business Development, marketing, and entrepreneurial lifestyle, and business advisory mastermind group called Thursday night boardroom, and over 800 members from 26 countries from different industries have been part of this group.Jeff is an experienced leadership coach, Speaker F is also the creator of multi-layer Strategic Initiatives involving suppliers and customers in tandem, that share a common language called value.Interview questions-(3:38)So can you tell us how you got started? What is your journey like in the business world?(3:58) Jeff talks about how he started from making $300 a week. His family bought a seafood company and in 14-15 years they started making sales of 35 million. He shares that he was invited to the original Tony Robbins, the ultimate business mastery summit in about 2009. Jeff talks about the beginning of the ‘Thursday night boardroom’. He also recalls how watching Gary Vaynerchuk keynote at the ultimate business mastery summit changed their lives.(11:08)You keep pushing yourself. So what is that drive that pushes you?(11:37) Jeff talks about what drives him and pushes him forward is the acknowledgment. He shares that doing what you love matters but acknowledging that there's going to be another level that matters the most. He is reminded of the best leader he has ever worked for and tells about a significant thing he said that made a huge impact on him. He said it's about wanting to get to another level.(14:26)You treat the business as an extension of life. Like most people say, Oh, you know, I'm going to a nine to five and I'm, I'm done but, you know, you like to complete the whole package and you encompass life and business and, and family. So tell us a little bit more about that. Where did that concept come from?(14:40) Jeff says that it's all about asking questions. He shares what the Thursday night boardroom is all about: learn to teach, teach to know, know, and share, and do it with passion. He says that we focus more when we want to share knowledge with someone else. He says we actually learn as if it's an obligation to the person we’re going to be teaching this to or sharing this. And so we listen more intently and learn a lot more.(15:25)Now, let's talk about the Thursday, like boardroom like, you, you mentioned how you started it. And I've been a part of it. And it's fascinating how people come together. And you ask them one question, which is, you know, what is your selfish ask? So how, how did that transform? Like, I mean, obviously, you started watching these videos, but tell us the journey, because I've heard some amazing stories about people who have been there and collaborations that happen and everything.(15:50) Jeff shares what selfish ask is about. He talks about what kinds of questions they ask in the Thursday night boardroom. He says that all humans suffer from the same frustration, the feeling of not being understood by someone, and how it all goes away when we meet someone who empathizes with us. They're like, Oh, like this person gets me. He says it's about proactive empathy.(21:10)You know, how people brag about you, which creates this snowball effect of your business like you, you basically don't have to market as aggressively because you have like other people marketing you, right?(22:12) Jeff says that the aggressive market to him is off-putting. And he explains further why it is so. 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It starts with going to their website http://thursdaynightboardroom.com/ where they will ask you some questions and here, they will take a look at who you are, what you do, and how you can contribute and benefit from the boardroom. Then you will be added to the Facebook group and the boardroom itself. He believes Thursday night's boardroom will continue via zoom as well.CONNECT WITH ME :• LinkedIn: https://www.linkedin.com/in/manujaggarwal/ • Facebook: https://www.facebook.com/manujagro/ • Website: https://manujaggarwal.com/
7/16/2021

#224 The ultimate customer acquisition strategies

Season 1, Ep. 224
Show notes-(0.26) How companies like Alibaba and Amazon acquire popularity-Companies like Amazon, Alibaba have achieved massive scale. How did they acquire all those customers? How do they keep growing their customer base, and how do they get the customer to buy from them again, and again? Here’s how they do it-(1.20) Point 1- They shorten the consumer shopping time.These companies have realized that you'll be more likely to buy a product when it's convenient. So they use technologies like artificial intelligence, data mining, and machine learning to help them predict the products you'll like. They then make it very convenient for you to look at the product, select the product, and checkout.(2.39) Point 2- They offer low price products along with convenience.Companies like Amazon and Alibaba realize consumers are often driven by price. Price is one of the most important factors when it comes to consumer behavior. They realized that consumers are very price-conscious. So, they source from many different sources and present the best prices.(3:38) Point 3- They make accurate product recommendations.When recommending a product, Amazon and Alibaba take into account all aspects of a customer's profile to maximize the chance the customer will actually buy. Amazon and Alibaba use AI to make accurate product recommendations. They feed data into algorithms, and the algorithms return recommended products based on your profile, preferences, browsing history.(5.40) Point 4- They can accurately predict the logistics and delivery dates.Alibaba and Amazon have been using technology to integrate their own systems with third-party shippers like postal services. They have also started using their own shipping service. Amazon is investing in drone technology, which could be used to deliver products to our doorsteps.(7.39) Point 5- They influence the consumers to connect with their brand.Amazon and Alibaba know the importance of brand recognition. Amazon and Alibaba understand human psychology, consumer behavior, and they use their knowledge to influence consumers. Amazon and Alibaba use product variety and other consumer-friendly strategies to make people more connected to their brands.(9:14) Why you should include AI in your planning and execution-If you haven't looked into AI and other technologies to grow your customer base, you need to consider making changes today. I encourage you to include AI in your planning for your marketing strategy, business strategy, for operations when optimizing sales and optimizing pricing which can be optimized using the power of AI.ツ CONNECT WITH ME ツLeave a comment on this video and it'll get a response. Or you can connect with me on different social platforms too:• LinkedIn: https://www.linkedin.com/in/manujaggarwal/ • Facebook: https://www.facebook.com/manujagro/ • Website: https://manujaggarwal.com/