Bootstrapping Your Dreams Show
053 | Market Your Valuable Ideas | How to turn Thoughts into Value | With Sky Cassidy
Welcome to this inspiring interview with Sky Cassidy & Manuj Aggarwal, the CEO of Mountain Top Data, a company driven to help marketers spend more time marketing and less time digging through data.
Data consisting of contact information such email addresses, phones numbers, physical addresses, and website links are really valuable for any company to spread their business and reach out to consumers (B2C) and other companies (B2B). But, there are always some ethical points which any company should follow before being in someone’s spam folder permanently. We will explore this and many other marketing ethics in this episode.
What are you waiting for? Tune In Now!
In this episode, we will learn:
• The key to selling anything
• Laws about spam email
• Key differences between B2B and B2C marketing
• The difference between marketing and sales
• Ethics of emailing
• Working on an idea and being efficient at it
• Branding yourself
• Integrating different marketing channels
• How to deal with demand and lead generation
• Avoiding business death pitfalls
About Sky Cassidy
• Education: Sky holds a bachelor from Sonoma State University.
• Experience: 20 years of professional experience, running various startups by himself.
He is the CEO of MountainTop Data, a company that provides data services and help marketers by handling their data. MountainTop also provides data cleaning and verification services, targeted B2B marketing list, data appending, and email campaign delivery management services. The data experts at MountainTop Data are here to help their clients cleaning up databases, find new customers, and target the right people.
• Accomplishments: He has two daughters.
• Fun Facts: Sky was captain of his college wrestling team. Can catch a lizard with a piece of grass and fix anything.
• Obstacles Overcame: He has cheated death 3 times and is also a survivor of chronic laziness.
Social Media Handles:
• LinkedIn: https://www.linkedin.com/in/sky-cassidy-967163b/
• Business LinkedIn https://www.linkedin.com/company/mountaintop-data/
• Twitter: @mountaintopdata
Links and Mentions in this episode:
TetraNoodle consulting services: https://go.tetranoodle.com/boot-podcast
TetraNoodle professional training: https://courses.tetranoodle.com
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Thanks, so much for being with us this week.
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