Bokeh - The Photography Podcast

Share

#531: How to Create and Manage Portrait Memberships - Annemie Tonken

How many memberships or subscriptions do you have as an individual? But have you considered offering a membership to your clients so that they feel like they are part of a "team" or exclusive group?


Consider the benefits: consistent income, minimal education needed after the first session, easy add-ons, and more! In episode 531 of the Bokeh Podcast, Annemie Tonken walks us through her process of running a portrait membership for clients. Listen in to hear steps and must-do's for starting the membership, as well as tips for how to effectively maintain and grow the membership.


The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.


Brand Position (3:07)

Book Recommendation (15:10)

Tiny Beautiful Things by Cheryl Strayed

Scary Close by Donald Miller

Creating a great customer experience (17:50)

Technique for time management (21:32)

Michael Hyatt's Full Focus Planner

Outsourcing/Delegation (around 22:52)

What exactly is a portrait membership? (25:30)

What is the pricing structure of the portrait membership? (27:43)

Potential drawbacks to running a portrait membership (32:56)

How to get started with a portrait membership (36:43)

1. Plan, plan, plan!

2. Implement legally appropriate contracts

3. Set up key technical functionality (self-scheduling, automatic billing)

Key ideas for managing the portrait membership (55:04)

1. Clear and consistent communication is key!

2. Take care of your members! (locked-in pricing, easily accessible galleries, surprises!)

Links:

https://www.thiscantbethathard.com

https://www.megapixie.com/

https://www.instagram.com/thiscantbethat

https://www.bokehbookshelf.com

Business Brainstorming with Colie James

More Episodes

11/4/2021

#530: How to Overcome New Business Challenges - Christora Osters

We are in the midst of what has been called "The Great Resignation" in 2021. People are leaving their jobs, and many are starting their own businesses. But is it really that easy?It can be if you follow the advice that Christora Osters gives in episode 530 of The Bokeh Podcast! Listen in to hear about some of the challenges and unexpected setbacks that most new business owners face, and also the proactive strategies for dealing with them. Heed the advice and you'll be on your way to building and growing a successful company!The Bokeh Podcast is brought to you byPhotographer’s Edit: Custom Editing for the Professional Photographer andMiilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.You can also subscribe to the Bokeh podcast on theApple podcast app, follow onSpotify, add to your playlist onStitcher,or listen onOvercast.Brand Position (3:06)Creating a great customer experience (12:52)Technique for time management (26:36)Outsourcing/Delegation (38:41)Book Recommendation (48:17)Atomic Habits by James Clear3 things to expect when starting a business (51:15)1. The cost of starting a business and the cost of running a business are 2 different things!2. People will not just come to you when they see your photos - marketing is key!3. Expect to have moments of failure - figure out why there are failures and make changes!Marketing challenges and strategies for starting a new business(57:07)1. Reactive vs. Proactive marketing strategies 2. Understand SEO 3. Conduct market research to learn about your competitionHow to create a balance between the "grind" and having a life when starting a business (1:06:39)Links:https://www.charitywater.orghttps://www.instagram.com/greenapplephotokyhttps://greenappleweddings.co/
11/2/2021

#529: Dramatic Lighting for Sports and Team Portraits - Clark Sanders

When you have sports or senior clients who want to be photographed in a unique location, it sometimes creates a difficult situation for the photographer when it comes to lighting. How can that situation be resolved so that the client receives the images they want, and the photographer is able to capture well-lit images?Clark Sanders says, "Take the studio outside!" In episode 529 of the Bokeh Podcast, hear strategies that Clark uses to create both natural and cinematic style lighting scenarios for his sports and senior portraits - with little extra equipment! Check out the simple steps he takes to ensure his images are correct in the camera with little to no extra work needed in post-production.The Bokeh Podcast is brought to you byPhotographer’s Edit: Custom Editing for the Professional Photographer andMiilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.You can also subscribe to the Bokeh podcast on theApple podcast app, follow onSpotify, add to your playlist onStitcher,or listen onOvercast.Brand Position (4:10)Creating a great customer experience (7:30)Technique for time management (16:58)Outsourcing/Delegation (20:44)Book Recommendation (23:52)Worth Every Penny by Erin Verbeck and Sarah PettyWhat does "dramatic lighting" actually mean? (29:02)Concepts that Drive Clark's Approach to Lighting (37:23)1. Use of Ambient Light - expose for the ambient light first and adjust as needed!2. Placement of studio light- keep it as close to the subject but out of the frame3. Camera settings - manually adjust settings based on the mood/lighting situation4. Favorite lighting gear - Godox AD200Links:https://www.charitywater.orghttps://www.sportsextractions.comhttps://www.clarksandersphotography.comhttps://www.instagram.com/clarksandershttps://www.zackarias.comhttps://www.joeyl.com
10/26/2021

#528: Healthy Self-Care for Photographers - Courtney L. Porter, LCSW

As entrepreneurs, we tend to put everything BUT ourselves as a priority. How can we successfully build a business while still taking care of ourselves and those that we care about?Courtney L. Porter, LCSW shares with us the strategies that she teaches her clients for practicing healthy self-care in order to better serve others. Listen in to episode 528 of the Bokeh Podcast to hear how to balance self-care with work and life responsibilities in order to improve your life both personally and professionally.The Bokeh Podcast is brought to you byPhotographer’s Edit: Custom Editing for the Professional Photographer andMiilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.You can also subscribe to the Bokeh podcast on theApple podcast app, follow onSpotify, add to your playlist onStitcher,or listen onOvercast.Brand Position (2:30)Creating a great customer experience (6:53)Technique for time management (11:37)Outsourcing/Delegation (16:35)Book Recommendation (19:00)The Power of Your Subconscious Mind by Joesph MurphyHow can we keep our feelings from taking over our behaviors and mindset? (23:55)Courtney's definition of self-care (27:52)Where is the balance between self-care and narcissism (32:23)Do we need as much self-care as we are seeing in our culture? (34:54)What is the distinction between a want and a need? (38:43)How photographers can better take care of themselves which will lead to serving others well (42:13)RIB Method:1. Rest - take a break! Don't overextend yourself2. Identity - avoid the imposter syndrome3. Boundaries - know your limitations in order to capitalize on your strengthsLinks:https://www.charitywater.orghttps://www.courtneylporter.comhttps://www.instagram.com/courtneylporterlcswhttps://www.marcusdporter.comhttps://www.instagram.com/marcusdporterweddingshttps://www.instagram.com/marcusdporterstudioshttps://hubermanlab.com/YouTube video by Matt D'Avella