Bokeh - The Photography Podcast

Share

#501: Brand Position Consultation - Nadine Nasby

What are you doing to stand out amongst the throngs of photographers in your market? A strong, distinct brand position is a great place to start.


In episode 501 of the Bokeh Podcast, Nadine Nasby of Nadine Nasby Photography joins us to refine her brand position as a senior and wedding photographer. Nadine has extensive experience in documentary photography and would love to incorporate more of that style into her brand. Listen in to hear the recommendations and ideas that will help her stand out from her competition!


The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.


Definition of a Brand Positioning Statement: (3:45)

A unique value proposition (UVP) that sets your business apart from the competition in your market.


Benefits of a Clear and Distinct Brand Position: (4:15)

A. Enables Potential Clients to Immediately Know Your UVP

B. Filters Irrelevant Potential Clients

C. Simplifies/Focuses Marketing Efforts

D. Encourages Better Time Management


Based in: Orlando, FL (7:30)


Focused on: Documentary wedding photography and HS Senior photography (16:30)


What Nadine is looking to accomplish with a revised brand position (34:30)


Nadine's Competition Analysis (40:20)


Nathan’s Suggestions (50:00)

1. Include more of Nadine's past work on her website

2. Focus on one type of photography, or build a second brand for senior photography

3. Work with a designer to create a website that builds the brand


Potential Brand Position: "Orlando's documentary photographer"


Links:

nadinenasby.com

instagram.com/nadine_nasby_photography

fiverr.com

Bokeh Podcast Brand Positioning Worksheet

More Episodes

9/14/2021

#522: How to Build a Client Journey - Sean Brown

Potential clients see your amazing work posted on social media.They also see a similar style of images from your competition.What unique strategies can you use to set yourself apart in order to book those clients?Send your clients on a virtual journey of what it is like to work with you! Sean Brown joins us for episode 522 of The Bokeh Podcast to explain how to convey the client journey in your marketing efforts. Listen in to hear strategies for not only building out the steps for your client journey but also sharing it in a strategic way that will sell them before they even speak with you!The Bokeh Podcast is brought to you byPhotographer’s Edit: Custom Editing for the Professional Photographer andMiilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.You can also subscribe to the Bokeh podcast on theApple podcast app, follow onSpotify, add to your playlist onStitcher,or listen onOvercast.Brand Position (3:41)Biggest lesson learned since Sean's first episode (14:30)Why photographers need to do more than just "show up" on social media (20:23)How is "client journey" defined by Sean? (23:50)Phases in a client journey (36:09)1. Before the session2. During the session3. After the session4. Educational/MarketingWhat are the keys to the educational/marketing phase? (40:35)1. Explain the "why" behind the services you offer (features and benefits)2. Differentiate your SM content to best fit the different platforms and phases of the client journeyAdvice for photographers to begin thinking like a CEO (48:00)How to build the "during the session" phase of your client's journey (50:49)How to multi-task during a session in order to capture content for Social Media (56:05)Links:https://www.charitywater.orgSean's first Bokeh episode - Episode390instagram.com/seanbrownproductionshttps://www.seanbrownproductions.comhttps://www.seanbrownproductions.com/photographersSean's vlog of the client journey
9/7/2021

#521: Brand Position Consultation - Kirsten Ogden

What are you doing to stand out amongst the throngs of photographers in your market? A strong, distinct brand positioning is a great place to start.In episode 521 of the Bokeh Podcast, Kirsten Ogden of Kirsten J. Photography joins us to dig into how she can set herself apart in her market as a wedding and couple's photographer focusing on adventurous couples. Listen in to hear the recommendations and ideas that will help her stand out from her competition!The Bokeh Podcast is brought to you byPhotographer’s Edit: Custom Editing for the Professional Photographer andMiilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.You can also subscribe to the Bokeh podcast on theApple podcast app, follow onSpotify, add to your playlist onStitcher,or listen onOvercast.Definition of a Brand Position Statement: (2:55)A unique value proposition (UVP) that sets your business apart from the competition in your market. Benefits of a Clear and Distinct Brand Positioning: (3:50)A. Enables Potential Clients to Immediately Know Your UVPB. Filters Irrelevant Potential ClientsC. Simplifies/Focuses Marketing EffortsD. Encourages Better Time ManagementFocus and location of Kirsten's photography business (6:08)What sets Kirsten apart from her competition? (13:25)Pain points of client base (19:15)Kirsten's motivation for starting her photography business (26:10)Analysis of competition (39:35)Potential Brand Position Statements (1:01:27)Christchurch's Premier Photographic Experience for CouplesChristchurch's Premier Photographer for CouplesThe South Island's Premier Photographic ExperienceLinks:https://www.charitywater.org/https://www.kirstenjphoto.com/http://instagram.com/kirstenjphotoReady to begin working on Brand Positioning for your business? Check out our free downloadable worksheet today, and learn more about how to position yourself in your market!
8/31/2021

#520: How Creativity and Productivity Can Coexist - Kalla Ramberg

The "hustle life" of putting your head down and knocking out tasks can drain you of your creativity. How can you ensure that you are finding ways to mix creativity into your productive work life?In episode 520 of The Bokeh Podcast, Kalla Ramberg shares her strategies for finding ways to infuse creativity into daily tasks, and for making intentional decisions for her business that allow creativity to shine through. Listen in to hear tips for finding the flow that will allow you to avoid the burnout that comes from focusing on productivity and neglecting your creative drive.The Bokeh Podcast is brought to you byPhotographer’s Edit: Custom Editing for the Professional Photographer andMiilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.You can also subscribe to the Bokeh podcast on theApple podcast app, follow onSpotify, add to your playlist onStitcher,or listen onOvercast.Brand Position (3:13)Creating a great customer experience (13:09)Technique for time management (18:35)Book Recommendation (23:20)The Power of Now by Eckhart TolleDelegation/Outsourcing (29:26)How productivity gives Kalla "flow" to be more creative (43:50)Tips for how to be both productive and creative (49:28)1. Be intentional with what you're doing2. Be self-aware to evaluate whether or not what you're doing is killing creativity3. Infuse creativity into daily work4. Make time to do "fun" work (even if it is unpaid)Links:charitywater.orgkallarambergphotography.cainstagram.com/kallarambergphotographybokehbookshelf.com