Bokeh - The Photography Podcast

Share

#348: How to Simplify Instagram Marketing - Casey Crowe Taylor

Are you intimidated by the amount of work that goes into marketing on Instagram?

In episode 348 of the Bokeh Podcast, Casey Crowe Taylor discusses a few ways to simplify your approach to Instagram marketing in order to make it work for your business! If you're constantly feeling discouraged on Instagram, take a listen to this episode as Casey brings a fresh perspective to the conversation!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Customer Experience Principal: It’s not about you, it’s about them. (1:55)

Brand Position: (4:33)

Personal: Help people see their own unique beauty.

Photography: Real people having fun.

"People buy from you when they feel understood, not when they understand you.” - Dean Graziosi (10:35)

Time Technique: (12:06)

1. Hydrate and meditate first thing in the morning.

2. Take Monday mornings off to do whatever for yourself.

Impact of Outsourcing (18:00)

Inspiration Outside of Photography: (26:57)

Driving with really loud music.

Traveling and shooting on film.

Book Recommendation: Super Attractor by Gabrielle Bernstein - bit.ly/bp-superattractor (31:58)

Why Instagram is a Struggle: (39:17)

1. Photographers have a deep emotional connection to work, but it interferes with their marketing (re: validation).

2. Photographers rely on the internet to tell them what to do when it comes to posting, so they do it, even if it isn’t quality.

How to Get Out of Your Head: Write your caption first, then select the image. (41:32)

Misconceptions About the Algorithm: It’s working against you. (45:08)

"Instead of doing instagram purely as a marketing tool, remember you’re there to connect with other humans.” (47:12)

3 Things Your Should Stop doing on IG: (48:00)

1. Stop spontaneous posting and schedule it out.

2. Stop using the same 30 hashtags on every single photo.

3. Stop describing what is already visible, because you’re duplicating content they’re already seeing. Start adding CTAs to your posts.

Grab Casey’s IG Prompt Freebie: bit.ly/bp-caseyigcal

Watch Casey’s IGTV on Instagram Mistakes: instagram.com/tv/B4ffuv_hCgw

Watch Casey’s IGTV on Instagram Engagement: instagram.com/tv/B7WEhkZlcZp

Building Community on IG: (57:42)

1. Comment back on every comment.

2. Every time you get a new follower, go like and comment on their feed. Block spam accounts. Send video/audio DMs to accounts that engage with you.

Links:

thefindlab.com

edmylett.com/podcasts

UK Your Perfect Wedding Photographers Survey - bit.ly/bp-ypwpsurvey

The Rule Breaker Podcast - education.caseycrowetaylor.com

More Episodes

10/20/2020

#431: How to Generate Extra Income with Mini Sessions - Rebecca Rice

Have you set your mini sessions up to be as profitable as your regular sessions?In episode 431 of the Bokeh Podcast, Rebecca Rice joins us to break down how she's structured her mini sessions to allow her to successfully up-sell additional digitals after the session! Listen in as she shares four steps to successful mini sessions, along with how to approach your marketing strategy.The Bokeh Podcast is brought to you byPhotographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing.You can also subscribe to the Bokeh podcast on the Apple podcast app, follow onSpotify, add to your playlist onStitcher,or listen onOvercast.Brand Position (1:44)Client Experience: Preparation & Education (5:32)Technique for Time: Set boundaries (8:53)Outsourcing/Delegation: Editing & Virtual Assistant (12:37)Finding a VA (14:24)Book Recommendations: Traction by Gino Whickman (15:39)Why Mini Sessions (20:24)Pricing Structure for Mini Sessions: (22:40)15 minutes20 proofs5 images included$285Upselling:$65/imageSet of 3 $90Full Gallery for $200Steps to Market Your Minis1. Give Yourself 6 Weeks to Advertise2. Open up one date at a time.3. Open Up to Your Email List4. Go Public With It on Facebook and Ads4 Keys to Successful Mini Sessions (35:03)1. Setting Up the Right Structure (35:03)2. Upsell Your Full Gallery (36:29)3. Excellent Communication (38:45)4. Automate Where You Can (42:09)Linksrebeccaricephoto.cominstagram.com/rebeccaricephotographyrebeccaricephoto.com/freeclassAmy & JordanOutsourcing with LoveEpisode 331: Henry ChenShootproof.comDubsado.com
10/15/2020

#430: We Posted, We Marched, Now What? - Ashley Canay

In light of recent events, we've seen a positive shift in the approach our industry is taking when it comes to inclusivity, diversity, and equality. We've posted on social media, we've marched, but now what?In episode 430 of the Bokeh Podcast, Ashley Canay joins us to discuss the responsibility we have in continuing the fight for equality, along with ways we can support the movement.The Bokeh Podcast is brought to you byPhotographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing.You can also subscribe to the Bokeh podcast on the Apple podcast app, follow onSpotify, add to your playlist onStitcher,or listen onOvercast.Brand Position: Lux Couples & Weddings (1:40)Customer Experience (9:38)Technique for Time: Outsourcing Editing, Investing in a CRM, and Hiring a Social Media Manager (14:31)Book Recommendations: Profit First (23:11)bokehbookshelf.comAshley’s Experience & Perspective (28:05)Racism vs. Implicit Bias (35:24)Drawing the Line (37:58)Promoting Equality (41:01)Organizing Support for Equality (44:07)Other Episodes on Diversity, Equality, and InclusionEpisode 400: Let's Address Racism with Saori & Devonte SorrelEpisode 398: How to Move Towards Racial Equity in the Photography Industry with Chip DizardEpisode 378: Encouraging Inclusion in the Photography Industry with George MitchellEpisode 395: Encouraging Inclusion in the Photography Industry, Pt 2 with George MitchellLinksAshleycanay.cominstagram.com/ashleycanayfacebook.com/AshleyCanayVideoPhoto
10/13/2020

#429: 4 Questions for Better Copy - Kaitlin Senter

What if I told you that your copywriting could be amplified by answering four simple questions?In episode 429 of the Bokeh Podcast, Kaitlin Senter, conversion copywriter and strategist, joins us to discuss the importance of copy and conversion on all mediums in your business. Listen in as she shares the four questions to ask yourself to take your copy to the next level!The Bokeh Podcast is brought to you byPhotographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing.You can also subscribe to the Bokeh podcast on the Apple podcast app, follow onSpotify, add to your playlist onStitcher,or listen onOvercast.Brand Position: Help small creative businesses put an end to the guesswork. Taking their copy from “well, it’s paying the bills” to breaking sales records. (2:37)Customer Experience: Listen well and pair that with open and clear communication. (4:27)Technique for Time: (11:54)- Batch working- Time BlockingOutsourcing/Delegation: Design work. (15:58)Book Recommendations: The Writer’s Diet (17:54)Bokehbookshelf.comThe Jobs to Be Done Concept (19:43)Concept by Clayton ChristensonJoanna Weaves - Copyhackers.comFour Main Questions to Ask: (21:44)1. What is the push?2. What is the pull?3. What is the anxiety?4. What is the habit?Communication (33:17)Linksstrikingconversation.cominstagram.com/kaitsenter