Bokeh - The Photography Podcast

Share

#205: How to Turn Bridesmaids Into Brides (and Clients) - Quianna Marie

Are you leveraging your bride's network of friends for the growth of your wedding business? Where there is a bride, there's typically a bridesmaid.

In episode 205 of the Bokeh Podcast, Quianna Marie shares how building trust and growing relationships with the bridesmaids at your weddings can help convert them into your clients. Listen in as she shares a few key ideas to help build that trust, while also creating a better client experience overall.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Time Technique:

Stack your days with related tasks.

Give yourself buffer time to breathe and reflect between tasks.

Add an extra day to your work travel for vacation time so you can relax.

Book Recommendations: Magnolia Table by Johanna Gains

Brand Position: Focusing on the love between couples, but also helping people achieve the dreams the long for.

The Lesson: You can’t please everyone.

The Gear Bag: 50mm

Converting Bridesmaids to Brides:

1. Utilize social media before the wedding day by requesting wedding hashtags, commenting on photos under that hashtag (and the bridesmaids in it), and tagging the bride.

2. Blanket acts of service throughout the day by sharing mints, fetching waters, refilling champagne glasses, and helping anyone who needs it.

3. Offer "Prom Photos” for bridesmaid and their dates.

Tips for Engaging Wedding Guests: Offer access to the wedding gallery through a text opt-in. This will lead to more exposure and potentially more print sales.

Mentioned in this Episode:

Amy & Jordan Demos

Links:

quiannamarie.com

instagram.com/quiannamariephotography

socialprintstudio.com

blinkist.com

eztexting.com

More Episodes

5/28/2020

#391: Brand Position Consultation - Tosha Gaines

Have you refined your brand position? We recently introduced a special series calledBrand Position Consultations, where we explore developing unique brand positions with professional photographers.In episode 391 of the Bokeh Podcast, Tosha Gains joins us to discuss potential brand positions to highlight multiple service offerings. Listen in as she shares about her passion to work with children with special needs, and the possibility of shifting her business to focus solely on this niche or create two separate brands.The Bokeh Podcast is brought to you by Photographer’s Edit:Custom Editing for the Wedding and Portrait Photographer.You can also subscribe to the Bokeh podcast on theApple podcast app, follow onSpotify, add to your playlist onStitcher,or listen onOvercast.Brand Position: The unique value prop that our businesses offer to our market.Benefits of a Clear and Distinct Brand Position:A. Enables Potential Clients to Immediately Know Your UVPB. Filters Irrelevant Potential ClientsC. Simplifies/Focuses Marketing EffortsD. Encourages Better Time ManagementBased in: Birmingham, AL and Atlanta, GAWhy Tosha Got Started in Photography (19:57)Competition (23:47)Potential Brand Position: Vibrant Environmental Portraits for Birmingham Entrepreneurs (31:46)Linkstoshagaines.cominstagram.com/toshaphotogEpisode 300 - bokehpodcast.com/300Want to learn more about the importance of a brand position?Listen to this episode >>Download our FREE Brand Position Worksheet!Do you have your brand position figured out? We talk a lot on the podcast about defining your clear and distinct brand position, so we created this resource to help you get started. Check out our special brand position consultation episodes, along with a free downloadable to help you define your brand position!Download Now >>Check out previous brand position consultation episodes!
5/26/2020

#390: How to Build a Senior Photography Brand - Sean Brown

Have you decided to market yourself as a senior portrait photographer, but want to create a high-end experience for your seniors (and their parents)?In episode 390 of the Bokeh Podcast, Sean Brown joins us to discuss creating a once in a lifetime experience for his seniors, and how to approach marketing your unique brand. Listen in as he shares the different pain points that seniors and their parents have and how to solve them.The Bokeh Podcast is brought to you byPhotographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing.You can also subscribe to the Bokeh podcast on the Apple podcast app, follow onSpotify, add to your playlist onStitcher,or listen onOvercast.Customer Experience: Genuinely care about your clients (2:44)Brand Position: Creating a high-end, once in a lifetime photo experience. (5:17)Initial Investment with Sean: Starting at $2500 (7:01)Technique for Time: Batch working. (11:30)“Done is better than perfect.” - AnonymousDelegation/Outsourcing: Editing, Video Production, and CRM (15:09)Book Recommendations: (18:42)Thank You Economy by Gary VaynerchukJab Jab Jab Right Hook by Gary VaynerchukSean’s Experience (22:35)Building a Senior Photography Experience (29:29)1. Develop a senior rep program (influencer marketing).2. Share your features and benefits from the beginning. (35:09)3. Marketing with video. (41:46)4. Email marketing (46:09)Pain Points for Parents vs Seniors (39:45)Linksseanbrownproductions.comFree Download:https://mailchi.mp/d207509df4a9/your-senior-photography-starter-kitseanbrownproductions.com/photographersCheck out other episodes from our senior portraits category:https://www.photographersedit.com/blog/senior-photography/
5/25/2020

#389: 2 Keys to Better Album Sales - Melissa Jill

Do you want to offer albums to your customers, but struggle with the selling process and turning your pitches into profits?In episode 389 of the Bokeh Podcast, Melissa Jill explains how showing albums and simplifying the options makes for better album sales from your clients. Listen in as she shares more about her passion behind album sales and why she started Align Album Design.The Bokeh Podcast is brought to you byPhotographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing.You can also subscribe to the Bokeh podcast on the Apple podcast app, follow onSpotify, add to your playlist onStitcher,or listen onOvercast.Brand Position: Helping photographers succeed at albums by becoming part of their team and offer education. (2:33)Customer Experience: Be kind. (6:01)Technique for Time: Manage your goals and choose where to spend your time. (9:20)Outsourcing/Delegation: Editing, Office Manager, Album Design, Housecleaning, Accounting & Bookkeeping, Web Design, Blogging. (12:28)Inspiration: Faith and nature.Content Creation and Brainstorming Sessions (20:33)Key Concepts for Album Sales: (23:14)1. Show2. Simplify“Our job is to remove obstacles to the sale.” (32:23)Resources from Align:Album Startup Kit4 Tips to Getting Your Clients to Value Albums... And Buy OneElizabeth Gelineau's 6 Tips for Styling AlbumsLinksalignalbumdesign.cominstagram.com/alignalbumdesignmelissajill.comhttps://www.instagram.com/melissajillThe Paradox of Choice - bit.ly/bp-pocCheck out other episodes from our print & album sales category:https://www.photographersedit.com/blog/print-album-sales/