11/9/2021#531: How to Create and Manage Portrait Memberships - Annemie Tonken
How many memberships or subscriptions do you have as an individual? But have you considered offering a membership to your clients so that they feel like they are part of a "team" or exclusive group?Consider the benefits: consistent income, minimal education needed after the first session, easy add-ons, and more! In episode 531 of the Bokeh Podcast, Annemie Tonken walks us through her process of running a portrait membership for clients. Listen in to hear steps and must-do's for starting the membership, as well as tips for how to effectively maintain and grow the membership.The Bokeh Podcast is brought to you byPhotographer’s Edit: Custom Editing for the Professional Photographer andMiilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.You can also subscribe to the Bokeh podcast on theApple podcast app, follow onSpotify, add to your playlist onStitcher,or listen onOvercast.Brand Position (3:07)Book Recommendation (15:10)Tiny Beautiful Things by Cheryl StrayedScary Close by Donald MillerCreating a great customer experience (17:50)Technique for time management (21:32)Michael Hyatt's Full Focus PlannerOutsourcing/Delegation (around 22:52)What exactly is a portrait membership? (25:30)What is the pricing structure of the portrait membership? (27:43)Potential drawbacks to running a portrait membership (32:56)How to get started with a portrait membership (36:43)1. Plan, plan, plan!2. Implement legally appropriate contracts3. Set up key technical functionality (self-scheduling, automatic billing)Key ideas for managing the portrait membership (55:04)1. Clear and consistent communication is key!2. Take care of your members! (locked-in pricing, easily accessible galleries, surprises!)Links:https://www.thiscantbethathard.comhttps://www.megapixie.com/https://www.instagram.com/thiscantbethathttps://www.bokehbookshelf.comBusiness Brainstorming with Colie James