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Bokeh - The Photography Podcast

The Premier Photography Podcast

Welcome to The Bokeh Podcast, where we help photographers build sustainable businesses!Host Nathan Holritz and his guests will help you build your brand, focus your marketing efforts, refine your workflows, and dial in y
Latest Episode7/9/2020

#402: A Journey to Sony Artisanship - Kesha Lambert

Have you dreamed of being a brand ambassador for a big name photography company? Our friend, Kesha Lambert, was just honored with the title of Sony Artisan and we're so proud of her!In episode 402 of the Bokeh Podcast, Kesha joins us to discuss what her journey to becoming a Sony Artisan looked like and the important principles she focused on while pursuing this opportunity. Listen in as she describes significance of this opportunity not only for her career, but also in regards to the important conversations currently happening in the photography industry about racial equity.The Bokeh Podcast is brought to you byPhotographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing.You can also subscribe to the Bokeh podcast on the Apple podcast app, follow onSpotify, add to your playlist onStitcher,or listen onOvercast.Sony Artisan (1:22)Book Recommendation: Principles by Ray Dalios"Be so great, they can’t ignore you.” - Cal Newport(7:46)Significance of Becoming a Sony Artisan (9:08)Gaining Perspective (12:26)1. Open our minds2. Set ego aside3. Strive for broader perspectivesTwo Principles for Representing a Brand (14:59)These roles are earned through your work, educator role, and story.1. Focus on your craft.2. Relationships are everything.Sony Gear (22:53)Links:Keshalambert.cominstagram.com/keshalambertinstagram.com/Keshaloveshatstwitter.com/keshaphotoEpisode 272Sony ArticleSony GearTomayiacolvineducation.com
7/7/2020

#401: Brand Position Consultation - Julie Gile

Have you refined your brand position? We recently introduced a special series calledBrand Position Consultations, where we explore developing unique brand positions with professional photographers.In episode 401 of the Bokeh Podcast, Julie Gile, a Green Bay brand photographer, joins us to discuss potential brand positions that highlight how she uses photography to help businesses tell their story and strategically convert new clients.The Bokeh Podcast is brought to you byPhotographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing.You can also subscribe to the Bokeh podcast on the Apple podcast app, follow onSpotify, add to your playlist onStitcher,or listen onOvercast.Brand Position: The unique value prop that our businesses offer to our market.Benefits of a Clear and Distinct Brand Position:A. Enables Potential Clients to Immediately Know Your UVPB. Filters Irrelevant Potential ClientsC. Simplifies/Focuses Marketing EffortsD. Encourages Better Time ManagementBrand Position: Impactful photographic marketing involving brand strategy and photography. (4:45)Why Julie Got Started in Photography (14:5)Competition (19:04)5 Ways to Establish a Clear & Distinct Brand Position:1. Be first to own a position2. Offer a service that doesn’t exist3. Offer a variation of a service4. Name a target market5. Present a unique messagePotential Brand Position:I Tell Your Brand’s Story with Strategic Photographs(Subtext: Impactful Brand Photography to Convert Your Next Client)Links:juliemgilephotography.cominstagram.com/jmgilephotographyStart with Why by Simon Sinek - bit.ly/bp-startwithwhy
7/2/2020

#400: Let's Address Racism - Saori & Devante Terrell

Conversations around racism can be feel uncomfortable, because we're not used to having them. Let's talk about it.In episode 400 of the Bokeh Podcast, Saori & Devante Terrell of Spirit of Revelry join us to have an open conversation about how we can dismantle racism in the photography industry. In this conversation they open up about their experience and share ways to promote inclusivity in your business through styled shoots, client outreach, and adjusting your editing style.The Bokeh Podcast is brought to you byPhotographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing.You can also subscribe to the Bokeh podcast on the Apple podcast app, follow onSpotify, add to your playlist onStitcher,or listen onOvercast.About Saori & Devante (2:44)Mating in Captivity by Ester (7:09)Website: estherperel.comTed TalkEster’s Podcast - estherperel.com/podcastBrand Position: Traveling wedding photographers for the wild, drunk in love. (9:32)Customer Experience: Establish a genuine connection from the beginning. (11:07)Technique for Time/Relaxing: Invest in a weighted blanket and be conscious of putting phones down and spend time with each other. (16:19)Outsourcing/Delegation: Graphic Design & Branding (19:19)Inspiration: Everyday life. (21:17)Book Recommendations: (24:11)You are a Badass at Making Money - bit.ly/bp-bamoneyThink and Grow Rich - bit.ly/bp-thinkgrowrichHow to Dismantle Racism in the Photography IndustryReaching out to BIPOC + Promoting Inclusivity:instagram.com/p/CBPQRORnibmUnderstanding and Compassion (40:53)Creating Inclusion in Styled Shoots (44:04)BIPOC (48:26)Editing Melanated Skin:https://www.instagram.com/tv/CBc7Xe1nqBd/ (50:11)Linksspiritofrevelry.cominstagram.com/spiritofrevelryEpisode 362 w/ Ty Pentecost: bokehpodcast.com/362
6/30/2020

#399: Book More Clients With Video on Your Phone - Lee Bradshaw

Did you know you don't have to use professional gear to incorporate video into your business' marketing efforts?In episode 399 of the Bokeh Podcast, Lee Bradshaw of Simple Video School shares how you can start creating quality video content from your phone right now! Listen in as he describes 5 ways to grow your business using video, what to avoid when recording, and the type of content to create!The Bokeh Podcast is brought to you byPhotographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing.You can also subscribe to the Bokeh podcast on the Apple podcast app, follow onSpotify, add to your playlist onStitcher,or listen onOvercast.Brand Position: Help people connect with their audience and make more sales using simple video from their phone. (2:06)Customer Experience: Serve your clients well. (5:21)Technique for Time: Create a time that is dedicated to you and rest. (16:01)Delegation/Outsourcing: Copywriting and graphic design (25:14)Book Recommendations: (34:57)Building a Storybrand - bit.ly/bp-storybrandGrace Over Grind by Shae Bynes - bit.ly/bp-graceovergrindWhy Videos? (38:04)Why Phones? (43:54)Platforms for Video: (50:50)Introduction VideoVideo Series on a TopicEmail CommunicationText Message CommunicationFrequently Asked Questions SectionWhat to Avoid in Video: (56:11)Being FakeRamblingNegative Talk3 Ways to Grow Your Business Today Using Video From Your Phone (1:02:59)1. Answer questions that people have.2. Share stories of your clients or your life.3. Share about your process and client experience.Linkssimplevideoschool.cominstagram.com/simplevideoschoolScary Close - bit.ly/bp-scarycloseAd Zombies - adzombies.comRayedwards.comBombBomb.com
6/25/2020

#398: How to Move Toward Racial Equity in the Photo Industry - Chip Dizard

Over the last few weeks, we've seen many in our industry speaking out against racial injustice and committing to do better. So what can you do next?In episode 398 of the Bokeh Podcast, our friend Chip Dizard joins us to discuss how we can ensure that this movement toward racial equity isn't just a short-term trend, but has a lasting impact on the photography industry and our society as a whole. Listen in as he shares resources, having a gracious heart, and supporting photographers of color.The Bokeh Podcast is brought to you byPhotographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing.You can also subscribe to the Bokeh podcast on the Apple podcast app, follow onSpotify, add to your playlist onStitcher,or listen onOvercast.Based in: Baltimore (1:46)Brand Positions: (2:07)chipdizardweddings.com- Live stream your wedding.chipdizard.com- Helping Creatives Thrive in Business, Marketing, & PhotographyCustomer Experience: Underpromise & overdeliver. (9:01)Technique for Time: Outsourcing and having a team. (14:11)Inspiration: Instrumental Music (9:20)Book Recommendations: Atomic Habits - bit.ly/bp-atomichabits (21:48)Processing Recent Events (24:40)Anti-Racism Books: (30:27)White Fragility - bit.ly/bp-whitefragilityThe New Jim Crow - bit.ly/bp-newjimcrowWhite Privilege (31:21)Giving Grace (37:01)Change in the Photography Industry (42: 22)Uplifting Photographers of Color (44:36)Linkschipdizard.com/diversityTomayia Colvin - tomayiacolvineducation.comTodd Watson’s Showit United Talk: https://www.instagram.com/tv/CA4JJjZjtpo/Showit.corisingtidesociety.comthephotocookout.comTime Magazine ArticleWhere to Donate:Associated Black Charities - http://www.abc-md.org/National Urban League - https://nul.org/
6/23/2020

#397: You Aren't Your Personality - Dr. Benjamin Hardy

Are personality types or enneagram numbers limiting your growth by constricting you into a box or a specific category?In episode 397 of the Bokeh Podcast, Dr. Benjamin Hardy joins us to discuss a concept I've harped on for a while now—personality doesn't define you. With Dr. Hardy's education background, experience, research, and now published book, he's joining us to contend the limiting belief that you are what your personality defines you as.The Bokeh Podcast is brought to you byPhotographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing.You can also subscribe to the Bokeh podcast on the Apple podcast app, follow onSpotify, add to your playlist onStitcher,or listen onOvercast.Technique for Time: (6:47)Know what you want.Be committed to it.Create boundaries.Hire the who to do the how."Intelligence is the ability to make finer distinctions." - Robert Kiyosaki (20:55)'If you’re not embarrassed by who you were 12 months ago, you haven’t learned enough." - Alain de Botton (21:11)Motivation for Personality Isn’t Permanent (27:33)Type Based Personality Tests Aren’t Scientific (30:48)Selective Attention (35:29)Move Outside of Your Limiting Box ()Personality for Most People is a Coping Mechanism (55:40)Grab a Copy of Benjamin's Book:https://www.penguinrandomhouse.com/books/607021/personality-isnt-permanent-by-benjamin-hardy-phd/Resources:Personality Isn’t PermanentWho Not How (Dan Sullivan - Strategic Coach)Time Management from the Inside Out - bit.ly/bp-timemanagementThe Body Keeps the Score - bit.ly/bp-bodykeepsscoreLinks:benjaminhardy.commedium.com/@benjaminhardyinstagram.com/benjamin_hardy_phd
6/18/2020

#396: My 3 Biggest Lessons as an Entrepreneur - Zaakirah Muhammad

Do you wish you could jump ahead as an entrepreneur to gain experience and learn the important lessons on how to run your business?In episode 396 of the Bokeh Podcast, Zaakirah Muhammad joins us to share the three biggest lessons she's learned in the last 10 years as a professional photographer, and how those lessons have impacted her overall brand and services.The Bokeh Podcast is brought to you byPhotographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing.You can also subscribe to the Bokeh podcast on the Apple podcast app, follow onSpotify, add to your playlist onStitcher,or listen onOvercast.About Zaakirah (3:18)Customer Experience: Develop your relationships with your clients (10:17)Technique for Time: Have a short to-do list and dedicate time for each task. (12:28)Delegation/Outsourcing: Sales, Accounting, Systems, and Editing (15:51)Book Recommendations: (19:12)Nicole Walters podcastAct Like a success Steve HarveyCrushing It by Gary VSecrets Trilogy by RussellJab Jab Jab Right HookThree Lessons (31:04)1. Follow your purpose.2. Practice fulfilling your passions.3. Pivot when necessary.Zaakirah’s Purpose: Storytelling (34:13)Linkszaakirahnayyar.comphocusedmediagroup.cominstagram.com/illuminousoneinstagram.com/phocusedmediagroupThe Living Legacy Podcast - zaakirahnayyar.com/podcastSeeing Life through a Different Lens - zaakirahnayyar.com/bookthephotocookout.com