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Bokeh - The Photography Podcast

The Premier Photography Podcast

Welcome to The Bokeh Podcast, where we help photographers build sustainable businesses!Host Nathan Holritz and his guests will help you build your brand, focus your marketing efforts, refine your workflows, and dial in y
Latest Episode11/24/2020

#441: How to Think About Diversifying Your Income - Sam Hurd

We live in an entrepreneurial space where our income options are limitless when we decide to diversify our revenue streams!In episode 441 of the Bokeh Podcast, Sam Hurd joins us toshare how to approach a diversifying your income and the questions to consider when planning for a a potential revenue stream.The Bokeh Podcast is brought to you byPhotographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing.You can also subscribe to the Bokeh podcast on the Apple podcast app, follow onSpotify, add to your playlist onStitcher,or listen onOvercast.Winner of 0 Awards (8:07)Brand Position: Emphasizing the creative, most strange, least expected couples of the couple (17:01)Photo Mentioned in Episode (22:15)https://www.samhurdphotography.com/planning-virtual-wedding/Book Recommendations: I Will Teach You to Be Rich (27:35)bokehbookshelf.comDiversifying Income (31:20)Questions to Ask Regarding a New Revenue Stream: (39:47)1. Is there a demand?Ex: Do people actually ask you questions about your talent/photos?2. Are you capable of executing this new revenue stream?Ex: Teaching - breaking things down and explaining it thoroughly?3. Can this additional stream be generated efficiently?4. Is this sustainable?Creating Patreon (44:35)Approach to Adding Value (55:34)Being Honest with Yourself (59:55)Mentioned in this Episode:Ben Thompson of Stratechery.comJack Conte of PatreonLinkspatreon.com/samhurdinstagram.com/iamthesamsamhurdphotography.com
11/24/2020

#441: How to Think About Diversifying Your Income - Sam Hurd

We live in an entrepreneurial space where our income options are limitless when we decide to diversify our revenue streams!In episode 441 of the Bokeh Podcast, Sam Hurd joins us toshare how to approach a diversifying your income and the questions to consider when planning for a a potential revenue stream.The Bokeh Podcast is brought to you byPhotographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing.You can also subscribe to the Bokeh podcast on the Apple podcast app, follow onSpotify, add to your playlist onStitcher,or listen onOvercast.Winner of 0 Awards (8:07)Brand Position: Emphasizing the creative, most strange, least expected couples of the couple (17:01)Photo Mentioned in Episode (22:15)https://www.samhurdphotography.com/planning-virtual-wedding/Book Recommendations: I Will Teach You to Be Rich (27:35)bokehbookshelf.comDiversifying Income (31:20)Questions to Ask Regarding a New Revenue Stream: (39:47)1. Is there a demand?Ex: Do people actually ask you questions about your talent/photos?2. Are you capable of executing this new revenue stream?Ex: Teaching - breaking things down and explaining it thoroughly?3. Can this additional stream be generated efficiently?4. Is this sustainable?Creating Patreon (44:35)Approach to Adding Value (55:34)Being Honest with Yourself (59:55)Mentioned in this Episode:Ben Thompson of Stratechery.comJack Conte of PatreonLinkspatreon.com/samhurdinstagram.com/iamthesamsamhurdphotography.com
11/19/2020

#440: Organization Isn't Just For Nerds - Tracy Moore

Organization—it's a word most creatives hate. We're here to tell you that it doesn't have to be a bad word and it isn't just for nerds.In episode 440 of the Bokeh Podcast, Tracy Moore shares how organization can make a powerful and positive impact on your efficiency in business. Listen in as she shares the benefits of her favorite systems and softwares!The Bokeh Podcast is brought to you byPhotographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing.You can also subscribe to the Bokeh podcast on the Apple podcast app, follow onSpotify, add to your playlist onStitcher,or listen onOvercast.Brand Position: Trouble-Maker Photographer for Adventurous Senior Girls (9:34)Adventurous Do Good Contest (11:32)Customer Service: Be interested in them. (14:39)Technique for Time: (21:19)Time BlockingEisenhower MethodDelegation/Outsourcing(28:18)View this post on InstagramA post shared by Photography Business Mentor (@tracymoorephoto)Book Recommendations: (38:57)How to Win Friends and Influence People by Dale Carnige ?Never Split the Difference15 Invaluable Laws of GrowthHow to Win Friends and Influence People for Teen Girlsbokehbookshelf.comFOCUS Mastermind (41:17)F - Finding Your NicheO - Optimizing Your BrandC - Client AcquisitionU - Unforgettable Client ExperienceS - Systems & Sales3 Major Benefits of Systems (44:35)1. Time Saving (46:27)2. Better Client Experience (53:37)3. More Income Overall (55:14)Systems Tracy Has in Place (57:27)Client GalleriesContracts & InvoicingDeciding on Softwares (58:32)Good ReputationWord of MouthClient Facing ExperienceTime SavingSoftwares (1:01)Shootproof for Client Galleries and ContractsSimplebookletSurvey MonkeyDropboxSquareKajabiLinkstracymoorephoto.cominstagram.com/tracymoorephotoThe Art of Witty Banter by Patrick KingChalene Johnson
11/17/2020

#439: How to Design an Effective Google Ad Campaign - Yaneck Wasio

We've talked about the variety of ways you can advertise and market your photography business on the Bokeh Podcast. We've even shared how to set up Google Ad Campaigns in previous episodes,.In today's episode, our special guest, Yaneck Wasio, joins us for another episode to share how to design an effective Google Ad Campaign that converts! Listen in as he guides us through 5 principals to a strong ad campaign!The Bokeh Podcast is brought to you byPhotographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing.You can also subscribe to the Bokeh podcast on the Apple podcast app, follow onSpotify, add to your playlist onStitcher,or listen onOvercast.Customer Experience: Actively listen (5:08)Getting Started with Google Ads (8:44)Advantages of Google Ads (10:51)- Your audience is actively searching for your services.Disadvantages to Google Ads (13:28)- They can be more expensive than FB AdsGoogle Search vs Google Display Ads (13:50)5 Principals of a Strong Google Ad Campaign (20:31)1. Keywords2. Ad Copy3. Monitoring4. Landing Page5. Email & Communication Follow UpKeywords (21:21)Broad TermsKeywordsNegative KeywordsWriting Good Copy for Ads (27:14)Adwords Campaign Structure (27:53)Campaigns > Ad Sets > AdsMonitoring Ads (34:07)1. Keyword Monitoring2. Ad Performance3. Google Ads w/ Google AnalyticsSetting Goals (37:46)Landing Pages (41:42)Follow Up via Email (47:08)Linkswasiophotography.cominstagram.com/wasioheadshothotsauce.comEpisode 310: The Art of Print SalesEpisode 43: How to Move Into a New Market
11/10/2020

#437: How to Set Up Your Google My Business Listing Correctly - Haylee Gaffin

We've heard the importance of optimizing your website for search engines, but are you taking advantage of Google My Business?Our producer, Haylee Gaffin comes out from behind the scenes to explain how setting up her Google My Business listing has increased website traffic, bookings, and overall profit for her photography studio! Listen in as she walks us through the detailed process of setting up your Google My Business listing!The Bokeh Podcast is brought to you byPhotographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing.You can also subscribe to the Bokeh podcast on the Apple podcast app, follow onSpotify, add to your playlist onStitcher,or listen onOvercast.Brand Position: Helping small businesses and entrepreneurs grow their business through photography, marketing, and podcast production.Customer Experience: Communication (8:58)Communication in Delegation (14:18)Technique for Time: (18:05)Honeybook - Get 50% off.Asana / TodoistTime BlockingOutsourcing/Delegation (22:38)Accounting/TaxesSocial Media MarketingBook Recommendations: (26:00)Chasing the Bright SideTo All the Boys I Loved Before21 BallonsGoogle My Business Listing (31:50)Success in Google My Business Listing (33:37)40% of Studio Rentals Come From Google50% of Headshot Clients Come From GoogleRankings on Google (30:41)Chattanooga Photography Studio:#1 on SEO#4 on Google My Business ListingsChattanooga Headshot Photographer#6 on Google My Business ListingsNot Even on the First Page of SEOSEO & Google My Business ListingSetting Up My Google Business Listing (38:30)1. Head to google.com/business and create your account.2. Set up your business listing or claim the existing business.3. Add your business information.4. Verify your business (by postcard, phone, or email).5. Add photos to your listing.6. Add a Business Description or Brand Position.7. Begin creating content posts to your Google My Business Listing.Three Considerations in Ranking Your Google My Business Listing (43:35)1. Distance2. Relevance3. ProminenceRequesting Reviews (47:01)Linksinstagram.com/hayleegaffininstagram.com/gaffincreativestudiogaffincreative.com/studioEpisode 53: Those Are Mine! Getting Credit for Our Work
11/5/2020

#436: 4 Ways to Keep Profitable During COVID - Brandon Wong

At some point in the last eight months, you've probably questioned why you decided to become an entrepreneur. We know that keeping your small business afloat during COVID hasn't been easy.Brandon Wong of Photo Booth Supply Co joins us for his second episode of the Bokeh Podcast to explain how COVID impacted his business, and the shifts he made to continue to stay profitable. Listen in as he describes conceptualizing the plan to pivot their marketing, product offerings, and even team responsibilities.The Bokeh Podcast is brought to you byPhotographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing.You can also subscribe to the Bokeh podcast on the Apple podcast app, follow onSpotify, add to your playlist onStitcher,or listen onOvercast.How COVID Impacted PBSC (7:48)Cautious OptimismThings They Could Control during COVID: (10:00)TeamMarketingProduct StrategyProactivity (12:19)Team Members (15:43)- Froze hiring process.- Keeping 10/10 Team- Developing ProcessesMarketing (27:51)- The Photo Booth Podcast- Youtube Channel- The Photo Booth AcademyProduct Strategy (40:54)- Sanitation Opportunities- Virtual Events (Booth Summit)4 Ways They've Stayed Profitable:- Only a 21% churn rate- Maintained profitability every month except for April- Maintained team size- Better equipped to scale than beforeLinksphotoboothsupplyco.cominstagram.com/photoboothsupplycoinstagram.com/brandon_wongEpisode 371
11/3/2020

#435: Up-Selling Without Being Salesy - McKenzie Bigliazzi

Sales aren't your forte, huh? We get it! Like most photographers, your heart is probably in the craft of your work, not the sales process.What if you could master the art of up-selling your services, without having to be salesy?In episode 435 of the Bokeh Podcast, McKenzie Bigliazzi joins us to share about developing an intentional contact form, designing custom client guides, and utilizing a dynamic pricing system, all with the intent of up-selling (without being salesy).The Bokeh Podcast is brought to you byPhotographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You're Photographing.You can also subscribe to the Bokeh podcast on the Apple podcast app, follow onSpotify, add to your playlist onStitcher,or listen onOvercast.Brand Position: Help couples plan their Colorado weddings no matter where they are. (2:28)Technique for Time: Time blocking (11:44)Outsourcing/Delegating: Albums (13:28)Book Recommendations:So, You Want to Talk About RaceThe Subtle Art of Not Giving a Fuck by Mark MansonDoubling Income in 9 Months (20:27)Communicating Value to Clients (27:34)Creating Custom Guides for Every Client (30:50)Create a Killer Contact Form (37:28)Dynamic Pricing (41:33)1. Create base prices.2. Find out their location, budget, size, photography, etc.3. Estimate your expenses4. Evaluate what your time is worthUp-selling from the Base Package (53:41)Linkswww.mckenziebigliazzi.cominstagram.com/mckenzie_bigliazzi/facebook.com/groups/cultivateeducationDubsado