Beyond the Post

Find Your Niche, Build Authority, Create ContentBeyond the Post | Season 5, Episode 3In this episode of Beyond the Post, Robb Dunewood and Bodie Grimm explore how to find your niche, build authority, and turn your existing expertise into valuable content.Becoming a content creator doesn't necessarily mean reinventing yourself. The skills you've developed throughout your career and personal life may already provide the foundation for a podcast, YouTube channel, or creator business.Robb and Bodie discuss how to identify your expertise by paying attention to the questions people repeatedly ask you. They share examples of creators building audiences and businesses around specialized knowledge, explain the importance of establishing trust, and offer a practical approach to generating content ideas without starting from scratch.Whether you're looking to launch a podcast, build a personal brand, or turn your expertise into a business, this episode provides a starting point for finding your voice and creating content that serves an audience.This Week's HomeworkFind your niche: Identify a skill or area of expertise that people recognize you for.Write down three questions: Think of questions people regularly ask you about that subject.Choose one question: Select one you can answer confidently.Create content: Record a short video, produce a brief podcast episode, or write a newsletter answering that question.The goal isn't perfection. It's getting comfortable creating content and sharing what you know.Stay Connected with Beyond the PostKeep the conversation going at Beyond the Post, support the show and get more from the community on Patreon, and subscribe to Beyond the Post so you never miss an episode.Gear / Tools MentionedPatreonMusic licensed through Soundstripe. Code: UQP9KRIC53WSKTKVEpisode Art Created by Dall-E

Episode SummaryIn this episode of Beyond the Post, Robb Dunewood and Bodie Grimm tackle one of the biggest decisions aspiring full-time content creators face: when is it actually safe to leave your day job? Drawing from Robb's transition out of corporate America and Bodie's preparations for retirement, they explore the financial realities of making the leap, including health insurance, unpredictable income, taxes, delayed payments, and the importance of building multiple revenue streams. But money is only part of the equation. They also discuss protecting family relationships, setting personal boundaries, finding a supportive creator community, and treating content creation like a real business. If you're dreaming of becoming a full-time creator, this conversation will help you figure out whether you're ready to make the move without putting everything you've worked for at risk.Homework: Conduct a De-Risking AuditReview your finances: Write down your monthly income, expenses, savings, and financial obligations.Calculate your runway: Determine how much money you'll need to cover your expenses for six months to a year without relying on consistent creator income.Identify hidden costs: Account for health insurance, taxes, business expenses, subscriptions, emergencies, and retirement considerations.Build a budget: Create a realistic budget for your creator business, including anticipated revenue and expenses.Talk with your family: Discuss your plans, financial expectations, and the sacrifices that may come with pursuing content creation full-time.Establish boundaries: Ask family members and friends what they're comfortable having shared publicly, including personal information, photos, and stories.Stay Connected with Beyond the PostKeep the conversation going at Beyond the Post, support the show and get more from the community on Patreon, and subscribe to Beyond the Post so you never miss an episode.Music licensed through Soundstripe.Code: N6GVOHLBWIZNBLUGEpisode Art Created by Dall-E

Episode SummaryIn this episode of Beyond the Post, Bodie and Robb kick off Season 5 with a simple idea: you’re not starting from zero.If you’ve spent years building a career, solving problems, learning from mistakes, and becoming the person others come to for help, you already have something valuable to build on. The challenge is learning how to take that experience and turn it into content.Bodie and Robb talk about making the shift from working inside someone else’s system to building your own, defining what success actually looks like, recognizing the expertise you may be overlooking, and getting started before everything feels perfect. They also discuss boundaries, family support, learning in public, and why failure is often just useful data.Whether you’re thinking about retirement, changing careers, starting a side hustle, or simply wondering if you have something worth sharing, this episode is about finding your starting point and taking the first step. Pasted textHomeworkFinish the sentence: “I am building this because within the next three years, I want it to help me ______.”Break that larger goal into smaller milestones you can actually work toward.Write down the questions people already come to you for help answering. Those questions may reveal expertise you can build content around.If you’re learning rather than teaching, write down what you want to learn and who could help you explore it.Pay attention to the negative thoughts that keep you from starting. Reframe them into something that helps you move forward. Pasted text Pasted text Pasted textStay Connected with Beyond the PostKeep the conversation going at Beyond the Post, support the show and get more from the community on Patreon, and subscribe to Beyond the Post so you never miss an episode.Music licensed through Soundstripe. Code: PFEYH5FYE5UYHXAGEpisode Art Created by Dall-E

Episode SummaryIn this episode of Beyond the Post, Bodhi gives a quick preview of what’s coming in Season 5. This season takes a more structured approach, with episodes designed to build on one another like a class, taking creators from identifying the value in their experience to making bigger transitions as their projects grow. Bodhi and Rob will dig into finding authority, creating more time for creative work, and navigating the practical realities of moving toward part-time or full-time content creation, including money, health insurance, retirement, and keeping work, family, and life from getting steamrolled along the way. Season 5 begins October 7.Stay Connected with Beyond the PostKeep the conversation going at Beyond the Post, support the show and get more from the community on Patreon, and subscribe to Beyond the Post so you never miss an episode.Links & ResourcesBeyond the Post PatreonEpisode Art Created by Dall-E

Listen now 👇https://beyondthepost.fmSupport the show:https://www.patreon.com/beyondthepostIn this episode of Beyond the Post, we explore what it means to develop the creator hustle mindset—a perspective that encourages experimentation, skill development, and building creative projects that can grow into something meaningful.The conversation starts with personal experiences about encouraging creativity and entrepreneurial thinking, including discussions about helping younger generations develop skills beyond traditional career paths. Podcasting is highlighted as a powerful side hustle that builds real-world abilities like storytelling, editing, marketing, and communication.We also break down the realities of content creation and why many podcasts struggle to survive past their first few episodes. Persistence, patience, and continuous learning are key themes as we discuss what it really takes to grow a show over time.The episode also covers tools that can help streamline podcast workflows, insights about promotion versus simple announcements, and reflections on lessons learned throughout the season.Whether you're a new podcaster or an experienced creator, this episode is about adopting a mindset that turns creativity into opportunity.

Episode SummaryIn this episode of Beyond the Post, we break down what it actually takes to go from unknown creator to trusted authority without chasing trends, broad audiences, or viral moments. We explore how narrowing your positioning, committing to consistency, and delivering repeatable value can transform a podcast from “just another show” into a respected voice within a specific market. Whether you're launching in a technical niche, creative industry, or emerging sector, this episode outlines the framework for becoming the go-to resource in your category. Authority isn’t accidental. It’s engineered.Links:Finding KelsBLEAV NetworkKey TakeawaysAuthority starts with clarity of positioningNarrow focus builds faster recognitionTrust compounds through consistent value deliveryRepetition builds brand memoryExpertise beats trend-chasingFocused podcasts monetize more effectivelyQuote Pull-Outs“You don’t become an authority by speaking to everyone — you become one by serving someone deeply.”“Consistency turns familiarity into trust.”“Focused creators grow faster because their message travels further.“Authority isn’t about being loud. It’s about being clear.”Call to ActionExplore more creator strategy episodes at: Beyond the Post Website: https://beyondthepost.fmSupport the show and get bonus content: Beyond the Post Patreon: https://www.patreon.com/beyondthepost

Episode SummaryRobb spent a weekend attending Do Your Weird Thing, the immersive creative workshop led by Brian Brushwood.In this episode, Robb breaks down what the experience was actually like, not just the exercises, but the mindset shifts that came with them.Key Takeaways“Weird” is often the most valuable and memorable part of creative workPermission is a powerful creative unlock — especially when it’s self-grantedCreative resistance usually signals something important, not something wrongWorkshops don’t need answers — they need the right questionsCommunity accelerates confidence when everyone is taking creative risks togetherGuest BioNo guest interview in this episode.Brian Brushwood is referenced throughout the episode as the creator and facilitator of Do Your Weird Thing. He is a magician, entertainer, and educator best known for helping creators clarify their voice, confidence, and creative identity.Quote Pull-Outs“The thing you’re most afraid to show is usually the thing people connect with.”“Weird isn’t a problem to fix — it’s the signal.”“You don’t need permission, but it helps when someone shows you why you don’t.”Links & ResourcesDo Your Weird Thing with Brian Brushwoodhttps://www.scamstuff.com/products/do-your-weird-thing-with-brian-and-matt-december-2025?_pos=1&_sid=6371191e3&_ss=r&variant=47050469998814Call to ActionIf this episode resonated with you, take a moment to think about what your “weird thing” might be — and whether you’re giving yourself permission to explore it.Support the show and get access to bonus content:Beyond the Post Website: https://beyondthepost.fmBeyond the Post Patreon: https://www.patreon.com/beyondthepost

Episode Summary:In this episode of Beyond the Post, hosts Robb Dunwood and Bodie Grimm break down what podcast promotion actually looks like — and why most creators are getting it wrong. Drawing on nearly two decades of podcasting experience and listener research, they explain the critical difference between announcing an episode and promoting a show.The conversation centers around three practical, low-effort strategies that directly align with how real listeners discover podcasts today. From leveraging personal recommendations, to making your show searchable with keyword-rich titles, to using social media effectively instead of just dropping links, this episode delivers tactical guidance podcasters can apply immediately — without changing their format, gear, or publishing schedule.Key Takeaways:The #1 way people discover podcasts is direct personal recommendation — not ads or algorithms.Most podcasters don’t talk about their own show enough in everyday conversations.Clear, keyword-rich podcast titles dramatically improve discoverability in podcast apps.A 10–12 word descriptive subtitle can outperform clever or vague show names.Social media works best when it includes a hook, context, and a clear call to action — not just “new episode out.”Making it easy to listen (Spotify, Apple Podcasts, YouTube links) removes friction and boosts conversions.Quote Pull-Outs“A lot of people think they’re doing podcast marketing — but they really aren’t.”“Don’t just announce. Promotion requires context and intent.”“It requires you to change nothing about your show — just tell people it exists.”“If someone can’t tell what your podcast is about from the title, they won’t search for it.”Gear / Tools MentionedPodcast listening platforms:Apple PodcastsSpotifyYouTubePodcast hosting & workflow references:AuphonicRiverside (listener discovery survey referenced)Links & Resources MentionedBeyond the Post — https://beyondthepost.fmPodcast app search & recommendation chartsListener discovery research referenced from RiversideCall to ActionIf you found this episode helpful, tell someone about it — that’s literally the point of this episode. Visit Beyond the Post: https://beyondthepost.fmSupport the show on Patreon: https://www.patreon.com/beyondthepostYour recommendation is the most powerful marketing tool this podcast has.

Episode SummaryConferences can be overwhelming — packed schedules, endless sessions, and nonstop noise — but the real value rarely comes from sitting in a room taking notes. In this episode of Beyond the Post, Robb breaks down how creators can actually get the most out of conferences by focusing on relationships, not just information.Drawing from recent conference experience and nearly two decades in podcasting, this episode explores practical ways to spark meaningful conversations, stand out in a crowd, and make it incredibly easy for people to find your content. From wearing conversation-starting t-shirts to using QR codes and NFC cards, Robb explains how small intentional choices can lead to big creative opportunities — including collaborations, guest appearances, and long-term connections.Key TakeawaysConferences are more valuable for networking than pure educationHallway conversations often matter more than conference sessionsWearing something that invites conversation lowers the barrier to connectionCreators should make their content easy to access instantlyQR codes and NFC cards remove friction when sharing your workA clear, practiced elevator pitch makes conversations more effectiveRelationships — not business cards — are the real takeaway from eventsQuotes“Conferences aren’t about collecting sessions, they’re about building relationships.”“If someone has to search for your podcast later, you’ve already lost the moment.”“The easier it is for someone to find your content, the more likely they will.”“Your elevator pitch shouldn’t explain everything, it should invite curiosity.”Links & Resources MentionedBlinq — https://blinq.meDot Cards — https://dotcards.netJoin the Patreon community and help keep the show going.🌐 Beyond the Post Website: https://beyondthepost.fm❤️ Beyond the Post Patreon: https://www.patreon.com/beyondthepost