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Beyond the Post
Diversify Your Content Strategy
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Robb Dunewood and Bodie Grimm present a special episode of Beyond the Post for DTNS Experiment Week, discussing the significance of being present on multiple platforms for creators. They emphasize their podcast's distribution across various platforms such as Apple Podcasts, Spotify, YouTube, the DTNS website, social media, and a newsletter. Drawing insights from an interview with Lamarr Wilson, they highlight the evolution of content distribution strategies and stress the importance of leveraging multiple platforms for wider reach.
The host further discusses the popularity of platforms like Spotify, Apple, and YouTube for podcast listening, emphasizing the need to diversify hosting locations to avoid dependency on a single platform. They delve into YouTube's growing preference among U.S. listeners, the impact of hosting on various platforms on analytics and revenue, and the challenges of incorporating ads across multiple platforms. The host highlights the evolving landscape of digital content creation, stressing creators' need to be mindful of platform changes and distribute content across diverse platforms for broader audience reach and resilience against disruptions.
In today's episode, the focus is on strategic platform selection for content creators. Instagram emerges as a key platform for engagement due to its extensive user base and features like Instagram Live for real-time interactions. LinkedIn's potential for business-related content engagement is highlighted, emphasizing the value of understanding one's community and tailoring content to platform dynamics. The discussion also covers the emergence of platforms like Threads for meaningful conversational engagement and the importance of diversifying platform presence to mitigate risks posed by platforms like TikTok.
As the episode concludes, gratitude is expressed to the Daily Tech News Show team, with a reminder to tune in to Beyond the Post for further discussions on content creation. The importance of thoughtful platform selection for visibility and engagement in the digital content landscape is underscored, with an invitation for the audience to join upcoming episodes for more insights and practical tips on enhancing their content creation journey.
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