In this episode, Nicola and James take a look back at series 1 and 2 of the podcast, giving updates on some of our previous content. It's amazing how much progress we've seen in just the last 12 months, from fossil ad bans in The Netherlands, to planning reform in the UK, momentum is building to disrupt the influence of major polluters in our lives. We'll be taking a break after this episode but will be back before too long with more from the Adfree Cities team. Show notes<ul><li>Carla Denyer's amendment to the Planning Bill: https://www.instagram.com/reel/DK2ar-OpnDs/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA==</li><li>Chris Packham's petition: https://petition.parliament.uk/petitions/700024</li><li>Shell and Total complaints: to the ad regulator https://adfreecities.org.uk/2025/04/ad-watchdog-double-standards-on-fossil-fuel-rulings/</li><li>The Hague ad ban: https://www.worldwithoutfossilads.org/listing/world-first-the-hague-bans-fossil-adse-through-ordinance/</li><li>Fran Bernhardt on the Food Foundation podcast: https://foodfoundation.org.uk/podcast/pod-bites-junk-food-advertising-gambling-childrens-health</li><li>Biteback's "Fuel Us Don't Fool Us" report: https://cdn.bitebackmedia.com/media/documents/Bite_Back_Report_Fuel_Us_Dont_Fool_Us_Advertising.pdf</li><li>Norwegian alcohol ad ban study: https://www.sciencedirect.com/science/article/pii/S2210422425000395#sec0020</li></ul> Find out more about Adfree Cities at https:<a href="https://open.acast.com/networks/65f042cc7d344f0017af5ffc/shows/65fc24f0cce2030016ff74d6/episodes/www.adfreecities.org.uk" rel="noopener noreferrer" target="_blank">www.adfreecities.org.uk</a> and on Bluesky and Instagram @adfreecities. Credits:Produced, edited and presented by James Ward and Nicola Wilks.Title music by mishima.With thanks to all our guests across the first 2 series who have been exceptionally generous with their time, ideas and knowledge. Thanks also to John Sheerman.

Series 2 finale

In this episode we explore the role of advertising as a flagbearer for capitalism, and the values and principles on which capitalism relies. We're joined by Simon Mair, lecturer in sustainability at the University of York to discuss growth, Growth, degrowth and post-growth, and the role that advertising does or could play in economies organised along the differing principles these ideas represent. Show notes<ul><li>Read Simon's article Language, Climate Change, and Cities beyond Capitalism here: https://utppublishing.com/doi/full/10.3138/jccpe-2023-0012</li><li>Listen to our previous episode on advertising and values:https://shows.acast.com/better-without-billboards/episodes/advertising-cultural-values-ruth-taylor</li><li>Read more about sociologist Michael Schudson's work on capitalist realism:https://webcontent.indianhills.edu/_myhills/courses/ENG105/documents/lu05_reading_2.pdf</li><li>And Mark Fischer's book on the same: https://archive.org/details/capitalist-realism-is-there-no-alternative/page/n1/mode/2up </li><li>Find out more about degrowth economics (a.k.a. wellbeing economics): https://weall.org/</li></ul> Find out more about Adfree Cities at https:<a href="https://open.acast.com/networks/65f042cc7d344f0017af5ffc/shows/65fc24f0cce2030016ff74d6/episodes/www.adfreecities.org.uk" rel="noopener noreferrer" target="_blank">www.adfreecities.org.uk</a> and on Bluesky and Instagram @adfreecities. Credits:Produced, edited and presented by Nicola Wilks and James Ward.Title music by mishima.

Advertising beyond capitalism

https://adfreecities.org.uk/2025/04/selling-love-how-ads-undermine-intrinsic-cultural-values/

In this episode, Nicola speaks to narrative strategist Ruth Taylor of the Common Cause Foundation about the ways in which adverts shape our priorities and attitudes to social and environmental issues through appealing to certain cultural values. Ruth offers her take on adverts from Pepsi, Volvo and Apple which seem to appeal to intrinsic values like social unity or caring for nature, but may actually end up undermining these values. Finally, Ruth shares her thoughts on how the advertising industry needs to change in order to genuinely play a positive role. Show notes<ul><li>Thanks to Ruth for joining us on this episode. You can read more from Ruth by signing up to her Substack newsletter, Culture Soup: <a href="https://valuesnarrativesculture.substack.com/" rel="noopener noreferrer" target="_blank">https://valuesnarrativesculture.substack.com/</a></li><li>Here's that Pepsi advert and the criticism it received: <a href="https://www.independent.co.uk/arts-entertainment/tv/news/pepsi-advert-pulled-kendall-jenner-protest-video-cancelled-removed-a7668986.html" rel="noopener noreferrer" target="_blank">https://www.independent.co.uk/arts-entertainment/tv/news/pepsi-advert-pulled-kendall-jenner-protest-video-cancelled-removed-a7668986.html</a></li><li>The Volvo SUV advert: <a href="https://www.youtube.com/watch?v=cQX-QXxwGvA" rel="noopener noreferrer" target="_blank">https://www.youtube.com/watch?v=cQX-QXxwGvA</a></li><li>Here’s Apple giving their status report to Mother Nature: <a href="https://www.youtube.com/watch?v=QNv9PRDIhes" rel="noopener noreferrer" target="_blank">https://www.youtube.com/watch?v=QNv9PRDIhes</a>&nbsp;</li><li>Read more about the work of Common Cause Foundation: <a href="https://commoncausefoundation.org/" rel="noopener noreferrer" target="_blank">https://commoncausefoundation.org/</a></li><li>Read our blog about this episode: <a href="https://adfreecities.org.uk/2025/04/selling-love-how-ads-undermine-intrinsic-cultural-values/ " rel="noopener noreferrer" target="_blank">https://adfreecities.org.uk/2025/04/selling-love-how-ads-undermine-intrinsic-cultural-values/</a></li></ul> Find out more about Adfree Cities at https:<a href="https://open.acast.com/networks/65f042cc7d344f0017af5ffc/shows/65fc24f0cce2030016ff74d6/episodes/www.adfreecities.org.uk" rel="noopener noreferrer" target="_blank">www.adfreecities.org.uk</a> and on Bluesky and Instagram @adfreecities. Credits:Produced, edited and presented by Nicola Wilks and James Ward.Title music by mishima.

Selling love: advertising and cultural values, with Ruth Taylor

Breaking the ad industry's influence

In this episode we step behind the veil of secrecy that hides the ad industry from accountability. As the climate crisis worsens daily, why do we continue to see ads for climate-damaging products everywhere? The answer lies in the long, cosy relationship between the ad industry and polluting industries like fossil fuels, cars and plastics. A new action from Adfree Cities and the New Weather Institute aims to bring accountability to ad land for their role in promoting pollution. We hear from Adfree's Veronica Wignall about this involves, and from Clean Creatives' Tolmeia Gregory on why the ad industry is resistant to change, and whether a bit of good old-fashioned reputation damage might bring about the changes we need. Show notes<ul><li>Thanks to Tolmeia Gregory for joining us on this episode: https://www.tolmeiagregory.com/ </li><li>Find out more about our landmark case against WPP here: https://www.badverts.org/wpp</li><li>Find Clean Creatives here: https://cleancreatives.org/</li><li>And their annual F-List awards: https://cleancreatives.org/f-list</li><li>Read more about B-Corps here: https://bcorporation.uk/ </li><li>Tolly mentioned this DeSmog investigation into ad agency greenwash: https://www.desmog.com/2025/02/10/ad-firms-make-oil-companies-look-green-heres-six-ways-they-greenwash-themselves/</li><li>Adfree Cities got these Shell ads banned in 2024: https://adfreecities.org.uk/2023/06/shell-adverts-banned-for-greenwashing/</li></ul> Find out more about Adfree Cities at https:<a href="https://open.acast.com/networks/65f042cc7d344f0017af5ffc/shows/65fc24f0cce2030016ff74d6/episodes/www.adfreecities.org.uk" rel="noopener noreferrer" target="_blank">www.adfreecities.org.uk</a> and on Bluesky and Instagram @adfreecities. Credits:Produced, edited and presented by James Ward.Title music by mishima.

Promoting Pollution

In this episode Nicola and James discuss the rise of sports utility vehicles (SUVs). Having started life as military vehicles, you might wonder how massive, bulky, SUVs could become not only the most popular vehicle type on UK roads, but one that is increasingly associated with safety. But as we hear, the identity of SUVs has been remoulded by advertising that presents them as cool, modern, family-friendly cars, whilst conveniently forgetting to mention the outsized risk they pose to other road users. To begin tackling the problem of SUVs, we need to first challenge their promotion in advertising. Show notes<ul><li>Watch the ad for the Volvo EX90 herehttps://www.youtube.com/watch?v=cQX-QXxwGvA</li><li>Read Badvertising's research on SUV advertising here: https://www.badverts.org/s/Advertising-and-demand-for-SUVs_Kasser-et-alBadvertising-2021.pdf</li><li>Check out the SUV Alliance and manifesto here: https://www.suv-alliance.org.uk </li><li>Key stats and sources eg 8x more likely</li><li>Read the 2020 Land Rover Defender review in the Irish Times here: https://www.irishtimes.com/life-and-style/motors/land-rover-defender-a-reboot-that-lives-up-to-the-hype-1.4295456</li><li>Watch the 2019 Range Rover Evoque ad here: https://www.youtube.com/watch?v=SHYb-nUEgcc </li></ul> Find out more about Adfree Cities at https:<a href="https://open.acast.com/networks/65f042cc7d344f0017af5ffc/shows/65fc24f0cce2030016ff74d6/episodes/www.adfreecities.org.uk" rel="noopener noreferrer" target="_blank">www.adfreecities.org.uk</a> and on Bluesky and Instagram @adfreecities. Credits:Produced, edited and presented by James Ward and Nicola Wilks.Title music by mishima.Featuring music from "Minimal Documentary" by Penguinmusic, via Pixabay.

The deadly fantasy of SUV adverts

In this episode, Nicola speaks to Caitlin Smith of the Changing Markets Foundation about the power and influence of Big Meat and Dairy. Caitlin explains why we need to worry about methane, and tells us how the meat industry uses tactics of distract, delay and derail, to get away with taking little meaningful action. Meanwhile, the government continues to back campaigns to promote meat and dairy, despite the well-evidenced need to reduce meat consumption for the planet as well as our own health. And adverts deliberately target ethically-minded young people to convert them back to meat and dairy. We also discuss what can be done to reduce the power and influence of this industry, and Nicola explains why we need an end to meat advertising. Show notes <ul><li>Here’s the report Caitlin talks about, The New Merchants of Doubt: how Big Meat and Dairy Avoid Climate Action:&nbsp;<a href="https://changingmarkets.org/report/the-new-merchants-of-doubt-how-big-meat-and-dairy-avoid-climate-action/" rel="noopener noreferrer" target="_blank">https://changingmarkets.org/report/the-new-merchants-of-doubt-how-big-meat-and-dairy-avoid-climate-action/</a></li><li>You can sign this petition from Changing Markets Foundation (CMF) for a healthy, sustainable food system&nbsp;<a href="https://action.wemove.eu/sign/2024-07-big-meat-petition-EN/" rel="noopener noreferrer" target="_blank">https://action.wemove.eu/sign/2024-07-big-meat-petition-EN/</a></li><li>Here’s a briefing from CMF on Big Meat &amp; Dairy narratives: Myths and Misinformation&nbsp;<a href="https://changingmarkets.org/report/big-meat-and-dairy/" rel="noopener noreferrer" target="_blank">https://changingmarkets.org/report/big-meat-and-dairy/</a></li><li>Here’s more from CMF on the lack of policies and commitments to genuinely tackle the climate impact of meat and dairy: Big Emissions, Empty Promises:&nbsp;<a href="https://changingmarkets.org/report/big-emissions-empty-promises/" rel="noopener noreferrer" target="_blank">https://changingmarkets.org/report/big-emissions-empty-promises/</a></li><li>Read more from Adfree Cities on the tactics of meat advertising, and why we need to end it:&nbsp;<a href="https://adfreecities.org.uk/explore-harmful-advertising/end-meat-advertising/" rel="noopener noreferrer" target="_blank">https://adfreecities.org.uk/explore-harmful-advertising/end-meat-advertising/</a></li></ul> Find out more about Adfree Cities at https:<a href="https://open.acast.com/networks/65f042cc7d344f0017af5ffc/shows/65fc24f0cce2030016ff74d6/episodes/www.adfreecities.org.uk" rel="noopener noreferrer" target="_blank">www.adfreecities.org.uk</a> and on Bluesky and Instagram @adfreecities. Credits:Produced, edited and presented by James Ward and Nicola Wilks. Music by mishima.

Distract, delay, derail: the tactics of meat and dairy advertising

How advertising impacts children's lives

In this episode, Nicola speaks to Alice Ferguson from Playing Out and Charlotte Gage from Adfree Cities about how our planning system fails children and leads to cities unable to meet young people's needs. The conversation ranges from planning to housing to public health, and of course advertising, to build the case that children are routinely overlooked as a group with needs of their own with generational consequences. In the end, building child-friendly cities would benefit not only the youngest in society but all of us. Show notes:<ul><li>Find out more about Playing Out: https://playingout.net/</li><li>Alice mentions a project in Hartcliffe, Bristol: https://playingout.net/inspiration/creative-projects/hartcliffe-safer-streets-films-event/</li><li>Adfree Cities' report Consuming Childhood can be read here: http://adfreecities.org.uk/wp-content/uploads/2024/10/Adfree-Cities-Report-Consuming-Childhood_-How-Advertising-Impacts-Children-and-Young-People-Oct-20241.pdf</li><li>GAP's work on surveillance advertising: https://www.globalactionplan.org.uk/online-climate/end-surveillance-advertising-to-kids/stop</li></ul> Find out more about Adfree Cities at https:<a href="https://open.acast.com/networks/65f042cc7d344f0017af5ffc/shows/65fc24f0cce2030016ff74d6/episodes/www.adfreecities.org.uk" rel="noopener noreferrer" target="_blank">www.adfreecities.org.uk</a> and on Bluesky and Instagram @adfreecities. Credits:Produced by Nicola Round and James Ward.Edited by James Ward.Presented by Nicola Round.Music by mishima.Thanks to John Sheerman.

Consuming childhood

What happens when ads go bad?

In this episode, James explores the systems in place to prevent harmful advertising from being shown in the UK. Ad regulation can work, but it's piecemeal and slow, as the current failure to keep pace with emerging greenwash advertising from fossil fuels companies makes clear. James later speaks to Will Prochaska from the Coalition to End Gambling Ads about how regulation fails to protect us from ads that promote one of the UK's most harmful industries. Show notes: <ul><li>Read more about the ASA's handling of environmental complaints: https://static1.squarespace.com/static/5ebd0080238e863d04911b51/t/650ac854c72c3b5dd5ad67a0/1695205492271/Toothless+-+ASA+Report+-+Sep+2023.pdf</li><li>Check out some of Adfree Cities's engagement with the ASA: https://adfreecities.org.uk/category/asa-complaints/</li><li>Find out more about CEGA: https://cega.org.uk/</li></ul> Find out more about Adfree Cities at https:<a href="https://open.acast.com/networks/65f042cc7d344f0017af5ffc/shows/65fc24f0cce2030016ff74d6/episodes/www.adfreecities.org.uk" rel="noopener noreferrer" target="_blank">www.adfreecities.org.uk</a> and on Bluesky and Instagram @adfreecities. Credits:Produced by Nicola Round and James Ward.Edited by James Ward.Presented by Nicola Round and James Ward.Music by mishima.Thanks to John Sheerman.

The Wild West of ad regulation

From fossil fuels, to cars, flights, cruises and meat and dairy we are surrounded by ads for products that are driving the climate crisis. Just as we banned ads for cigarettes and tobacco once we realised how harmful they were, we can likewise end advertising for polluting products to protect health and the planet. Edinburgh City Council has taken this to heart and passed just such a ban on ads for carbon-intensive products across the city. In this episode we speak to Edinburgh councillor Ben Parker about this motion, how it came about and how other cities (or even the whole country) could do the same. Show notes:<ul><li>Read Purpose Disruptors' research on advertising's carbon footprint here: <a href="https://www.purposedisruptors.org/advertised-emissions" rel="noopener noreferrer" target="_blank">https://www.purposedisruptors.org/advertised-emissions</a></li><li>Watch Antonio Guterres's speech on high carbon advertising: <a href="https://youtu.be/7HexvyZdQZw" rel="noopener noreferrer" target="_blank">https://youtu.be/7HexvyZdQZw</a></li><li>Read Edinburgh council's high carbon ad ban motion text here: <a href="https://democracy.edinburgh.gov.uk/mgConvert2PDF.aspx?ID=70730" rel="noopener noreferrer" target="_blank">https://democracy.edinburgh.gov.uk/mgConvert2PDF.aspx?ID=70730</a></li><li>Read more about The Hague's ad ban here: <a href="https://adfreecities.org.uk/2024/09/fossil-ads-banned-in-the-hague/ " rel="noopener noreferrer" target="_blank">https://adfreecities.org.uk/2024/09/fossil-ads-banned-in-the-hague/</a></li><li>Write to your MP action to support a national fossil ad ban here: <a href="https://actionnetwork.org/letters/write-to-your-mp-ban-high-carbon-ads " rel="noopener noreferrer" target="_blank">https://actionnetwork.org/letters/write-to-your-mp-ban-high-carbon-ads</a></li></ul> Find out more about Adfree Cities at https:<a href="www.adfreecities.org.uk" rel="noopener noreferrer" target="_blank">www.adfreecities.org.uk</a> and on Bluesky and Instagram @adfreecities. Credits:Produced by Nicola Round and James Ward.Edited by James Ward.Presented by Nicola Round and James Ward.Music by mishima.Thanks to John Sheerman.

How Edinburgh banned high carbon ads (and you can too!)

How we can create happier, healthier cities free from the pressures of corporate advertising. 

A podcast from Adfree Cities exploring outdoor advertising, why it's bad, and what we can do to reclaim our public spaces. Find out more at <a href="https://adfreecities.org.uk" rel="noopener noreferrer" target="_blank">https://adfreecities.org.uk</a>. Produced and edited by the Adfree Cities team.Music by Mishima.

Better Without Billboards

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