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Behind the Numbers: eMarketer Podcast
How the Last Recession Affected Advertising, Consumer Spending and Bumping Prime Day | April 8, 2020
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eMarketer principal analysts Mark Dolliver, Andrew Lipsman and Nicole Perrin discuss lessons that businesses can take from the last recession and the effect it had on ad spending. How will digital hold up? Which channels are advertisers pulling back from? Will the US stimulus package help? They then talk about what consumers will likely spend less on if they lose their jobs, why Twitter will now allow COVID-19 ads and the knock-on effects of moving Amazon Prime Day.
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How COVID-19 Will Change Amazon, eBay's Next Move and Lord & Taylor Is Online-Only | April 20, 2020
29:22|eMarketer principal analyst Andrew Lipsman discusses how the coronavirus pandemic will affect retail and the balance of power between Amazon and the competition. He then talks about eBay appointing a new CEO, 'Amazon Shipping' being put on hold and Le Tote and Lord & Taylor going online-only.The Weekly Listen: Disney+ Gains 50 Million, On Time Email and COVID-19 Hits Airbnb | April 17, 2020
45:56|eMarketer principal analyst Mark Dolliver and junior analysts Blake Droesch and Lucy Koch discuss Disney+ reaching 50 million subscribers, how Airbnb is doing, a tool that sends people emails when they're looking at their inbox, LinkedIn engagement, Apple and Google teaming up on contact tracing COVID-19, what's in the middle of America and more.How Supercomputing, Telemedicine and Biometrics Are Helping Fight the Coronavirus | April 16, 2020
38:02|eMarketer principal analyst Victoria Petrock discusses how supercomputers and quantum computing can help us fight the coronavirus. She also talks about the adoption of telemedicine and how biometrics are being used to diagnose people and enforce quarantine orders.The Ad Platform: Advertising on Amazon During the Pandemic | April 15, 2020
31:36|Melissa Burdick, co-founder and president of Amazon ad buying technology provider Pacvue, joins host Nicole Perrin to explain Amazon's ad products and shares how the ongoing crisis (including logistics difficulties) is changing advertising on the ecommerce marketplace.COVID-19 Impacts Esports, Instagram 'Co-Watching' and Snapchat Stories Elsewhere | April 14, 2020
34:50|eMarketer sales executive Michael Bruckenthal, junior analyst Blake Droesch, forecasting analyst Eric Haggstrom and director of corporate accounts Brandon Galindo discuss how esports is changing since the coronavirus pandemic. How successful have the gaming tournaments been, what's happening with gaming engagement and what do advertisers need to know? Then Blake and Eric talk about Instagram 'Co-Watching' and simultaneous streaming, the buying/discovery ratio and Snapchat Stories on other platforms.Changes to Our US Ad Spending Numbers, Twitter Sharing Data and Digital-Only Events | April 13, 2020
36:18|eMarketer forecasting analyst Eric Haggstrom, vice president of forecasting Monica Peart and principal analyst Nicole Perrin discuss the latest revisions to our US ad spending forecasts. They then talk about Twitter sharing more information with advertisers, social distancing ads showing up in games and Microsoft's digital-only events commitment.The Weekly Listen: Quibi Arrives, COVID-19's Lasting Effects and a TikTok YouTube | April 10, 2020
44:26|eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and senior forecasting analyst Oscar Orozco discuss the arrival of video streaming platform Quibi, what the lasting effects of COVID-19 might be, YouTube's own TikTok, NBCUniversal cutting back on ads, what sports viewers are now watching, what happened in a small Alaskan town in 2002 and more.Trust in Media During the Pandemic, Streaming Soccer and Repurposing Sports Budgets | April 9, 2020
29:42|eMarketer senior analyst Paul Briggs, principal analyst Mark Dolliver and senior analyst Bill Fisher discuss how trust in the media is changing in the US, UK and Canada. They then talk about brands repurposing sports budgets, the English Premier League considering a direct-to-consumer streaming service and how advertisers' messaging tone differs between countries.