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Behind the Numbers: eMarketer Podcast

“Behind the Numbers” is a freewheeling, daily con…


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  • The Weekly Listen: Disney+ Gains 50 Million, On Time Email and COVID-19 Hits Airbnb | April 17, 2020

    45:56|
    eMarketer principal analyst Mark Dolliver and junior analysts Blake Droesch and Lucy Koch discuss Disney+ reaching 50 million subscribers, how Airbnb is doing, a tool that sends people emails when they're looking at their inbox, LinkedIn engagement, Apple and Google teaming up on contact tracing COVID-19, what's in the middle of America and more.
  • How Supercomputing, Telemedicine and Biometrics Are Helping Fight the Coronavirus | April 16, 2020

    38:02|
    eMarketer principal analyst Victoria Petrock discusses how supercomputers and quantum computing can help us fight the coronavirus. She also talks about the adoption of telemedicine and how biometrics are being used to diagnose people and enforce quarantine orders.
  • The Ad Platform: Advertising on Amazon During the Pandemic | April 15, 2020

    31:36|
    Melissa Burdick, co-founder and president of Amazon ad buying technology provider Pacvue, joins host Nicole Perrin to explain Amazon's ad products and shares how the ongoing crisis (including logistics difficulties) is changing advertising on the ecommerce marketplace.
  • COVID-19 Impacts Esports, Instagram 'Co-Watching' and Snapchat Stories Elsewhere | April 14, 2020

    34:50|
    eMarketer sales executive Michael Bruckenthal, junior analyst Blake Droesch, forecasting analyst Eric Haggstrom and director of corporate accounts Brandon Galindo discuss how esports is changing since the coronavirus pandemic. How successful have the gaming tournaments been, what's happening with gaming engagement and what do advertisers need to know? Then Blake and Eric talk about Instagram 'Co-Watching' and simultaneous streaming, the buying/discovery ratio and Snapchat Stories on other platforms.
  • Changes to Our US Ad Spending Numbers, Twitter Sharing Data and Digital-Only Events | April 13, 2020

    36:18|
    eMarketer forecasting analyst Eric Haggstrom, vice president of forecasting Monica Peart and principal analyst Nicole Perrin discuss the latest revisions to our US ad spending forecasts. They then talk about Twitter sharing more information with advertisers, social distancing ads showing up in games and Microsoft's digital-only events commitment.
  • The Weekly Listen: Quibi Arrives, COVID-19's Lasting Effects and a TikTok YouTube | April 10, 2020

    44:26|
    eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and senior forecasting analyst Oscar Orozco discuss the arrival of video streaming platform Quibi, what the lasting effects of COVID-19 might be, YouTube's own TikTok, NBCUniversal cutting back on ads, what sports viewers are now watching, what happened in a small Alaskan town in 2002 and more.