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2. Exploring the Food, Beverage, and Hospitality World with Aly Walansky
37:18Food, Beverage, and hospitality brands/venues: this episode is for you!On this very casual and giggly episode of Behind The Media, Juliana picks the brain of Aly Walansky, one of the top food/beverage and travel writers in the nation. Aly shares insight on how brands can stick out to editors in a saturated market, how she decides what branded events she will attend vs decline, what startups, new venues, or brands with minimal budgets can do to get media attention, PR/pitching do's and don'ts and more.Aly is a food and travel journalist with more than two decades of experience at dozens of online and print publications like Forbes, Today Show, Food Network, Travel + Leisure, and more. She was rated the #1 food journalist by Muck Rack in 2022, and one of their top 10 journalists overall in 2023 and 2024 and has a daily substack newsletter where she shares all her current projects, source needs, and industry insights. Subscribe to Aly's substack: https://substack.com/@alywalanskyFollow Aly on IG: @alywalansky
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1. The Power of Storytelling with Jackie Tempera
39:37On this episode of Behind The Media, Juliana speaks with Women's Health writer, Jackie Tempera on how to put your best foot forward when "pitching" yourself to others, the power of storytelling, and how to combat imposter syndrome when achieving success. Jackie also shares how her coverage of the #MeToo movement made national news and led to changes in legislature. Jackie is an award-winning reporter, copywriter, and storyteller. Using her razor-sharp writing, wit, and creativity, Jackie helps female leaders stand out in a world of endless options by finding the perfect words to communicate their special sauce with confidence and ease.Jackie helps her clients use their stories to set themselves apart from the competition, make more money, and grow their social communities like wildfire.When she isn’t working with clients, Jackie writes about sexual health, body inclusivity, reality TV stars, and astrology for Women's Health Magazine. Her writing has also been featured in top publications like USA Today, Harper's Bazaar, Cosmopolitan and Business Insider.Follow Jackie on Instagram: @jacktempJoin Jackie's Story Magic Mastery class here: https://www.jackietempera.com/story-magic-mastery
Should We Give This Another Go?
21:41After wrapping season 1 of Behind The Media in 2022, Juliana is back and picking things up right where they left off, plus or minus a few big changes! This is episode 0 of season 2 while Juliana gains her footing in this new world of producing and editing the podcast herself. Listeners can expect a brief catch-up on the past years, goals for 2024, and what to expect for season 2.Behind the MediaIG: @behindthemediapodcastJuliana Martins: @julianaa__martinsProduced by Eleven11 Media RelationsEleven11 Media Relations: @eleven11mediarelations
And That's a Wrap
03:21After 12 great episodes, Juliana is wrapping up season 1 of Behind The Media, thanking her listeners for being along for the ride!Behind the MediaIG: @behindthemediapodcastJuliana Martins: @julianaa__martinsEleven11 Media Relations: @eleven11mediarelationsProduced by Redd Rock MusicIG: @reddrockmusicwww.reddrockmusic.comEp. 12: Putting the Fun in Finance with Mark Moran
49:08If Wall Street and investment banking were their own languages, this week’s guest would be fluent. Mark Moran went from a Wall Street Investment Banker to a reality TV “nice guy” on HBO’s FBoy Island and is now blazing his own trail with the financial parody account and business, Litquidity. Who is Mark Moran and how did his whole life change over the course of the last year? Juliana dives into it all in this episode of Behind The Media.Mark Moran: @itsmarksmoranPodcast: Big Swinging DecksBehind the MediaIG: @behindthemediapodcastJuliana Martins: @julianaa__martinsEleven11 Media Relations: @eleven11mediarelationsProduced by Redd Rock MusicIG: @reddrockmusicwww.reddrockmusic.comEp. 11: Behind The Host – Who is Juliana Martins?
41:19Special for the 11th episode of Behind the Media, Juliana Martins shakes things up this week by shifting gears and putting herself in the hot seat. As the founder of Eleven11 Media Relations, the number 11 has a special meaning to Juliana. Hosted by her roommate, photographer, and videographer, Georgia Connick, Juliana answers the burning questions her audience has about public relations and gives listeners behind the scenes insight into what it’s like running her own media relations company, who her clients are, what her day to day is like and more. Georgia Connick: @georgia.tatomThe Tatom Project: @thetatomprojectNFT IG: @georgiaconnick_nftBehind the MediaIG: @behindthemediapodcastJuliana Martins: @julianaa__martinsEleven11 Media Relations: @eleven11mediarelationsProduced by Redd Rock MusicIG: @reddrockmusicwww.reddrockmusic.comEp. 10: New Year, New Me with Sean Alexander
44:57Everyone has heard the phrase “new year, new me.” Each January, there is a tendency to use the new year as an opportunity to rebrand. People set goals, resolutions, and their ambitions for the year. As we are kicking off 2022, Juliana sits down with professional Fitness Model, ACE and ISSA Certified Trainer and Founder of Simple Approach, Sean Alexander. Sean has years of experience as a health and fitness professional and has an intense but inspired approach to helping others achieve their goals. This conversation discusses the marketing approach to health and wellness in the new year, how to know if an influencer’s workout program is right for you, how PR can help fitness experts with credibility, and more.Sean Alexander: @seanalexanderr https://www.simpleapproach.us/Behind the MediaIG: @behindthemediapodcastJuliana Martins: @julianaa__martinsEleven11 Media Relations: @eleven11mediarelationsProduced by Redd Rock MusicIG: @reddrockmusicwww.reddrockmusic.com