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Behind Her Empire
This is What Happens When You Never Give Up with Samia Gore, Founder of Body Complete Rx
Season 2, Ep. 121
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Samia Gore is the founder and CEO of Body Complete Rx, a plant-based health and wellness nutritional supplement brand.
After giving birth to her fourth child, Samia was on a weight loss journey and was looking for natural, organic alternatives to help jumpstart her healthier lifestyle. She was sharing all her personal routines and tips online, and after building a large community of like-minded people on her social, she decided to create her own supplements that would cater to women like her.
After building and self-funding the brand for years, Samia was able to leave her day job and take her $5,000 investment and build a company that has generated over $10 million in sales - all within four years! Samia is the first Black female founder to break significant ground in the nutritional supplement industry.
We'll talk to Samia about what it's like to self-fund her business before seeing it grow, how she draws on self-trust to navigate fear & anxiety, and how having faith has helped her stay centered as an entrepreneur. She also shares her experience of overcoming imposter syndrome with education, her wisdom around dealing with naysayers, the realities of scaling a business that started as a one-person operation, and so much more.
In this episode, we'll talk to Samia about:
* Addressing imposter syndrome with education. [3:05]
* The roadblock that a lack of finances can create to pursuing a business. [3:20]
* What to do about naysayers. [4:16]
* The influence that Samia’s powerhouse mom has had on her life and career. [5:05]
* Why an index card with a few wellness goals written on it was so significant to Samia. [6:26]
* The main message she wants to communicate: try to be your best self! [9:01]
* How Samia’s interest in wellness transformed into a business. [9:59]
* The early, self-funded, DIY days of Samia’s supplement business as a full-time employee and mother. [15:41]
* How Samia built awareness about her brand before a celebrity picked up on it. [17:05]
* The role of Samia’s existing community in boosting growth. [19:47]
* Why Samia recommends that everyone starts out by doing everything required to run their business. [20:27]
* The bootstrapping process of funding her business with no loans or support. [22:37]
* Marketing an unknown product on Vitamin Shoppe. [24:28]
* Samia’s initial approach to managing a full-time job alongside her business. [26:31]
* The success that followed taking the plunge and working on her business full-time. [28:01]
* How Samia approached naysayers with a simple philosophy. [28:50]
* Navigating fear with self-trust. [30:47]
* The role of ritual, prayer, and meditation in recentering faith and trust in her life. [32:57]
* Why Samia keeps a tight schedule with an early bedtime. [34:40]
* The inner work Samia is doing on the theme of self-worth. [35:48]
* Remaining mindful that there are seasons for everything and it’s not all pretty. [37:57]
* What she wishes someone would have told her at the start of her career. [39:30]
This episode is brought to you by beeya:
* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances.
* Get $10 off your order by using promo code BEHINDHEREMPIRE10
Follow Samia:
* Website: https://bodycompleterx.com/
* Instagram: https://www.instagram.com/samiagore/
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/
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334. Launch Now, Perfect Later: Embracing Imperfection & Starting Before You're Ready with Ty Hiss, Co-Founder of Fresh Sends
50:49||Season 2, Ep. 334Ty Hiss is the co-founder of Fresh Sends, a lifestyle gifting brand that’s completely reimagining how we celebrate the people we love.Ty’s path to entrepreneurship was anything but traditional. With no floral background, she took a leap of faith and turned a one-time wedding project into a nationwide brand—all out of a 900-square-foot Denver duplex. Fresh Sends started with its now-iconic “Send” bouquet (which went viral on TikTok) and has since expanded into curated gift sets like the Birthday Send, the Pasta Night Send with Graza olive oil, and the Fresh Set, filled with self-care and beauty essentials. Through thoughtful branding, creative partnerships with Tower 28, Amazon Prime, and more—and a deep focus on community—Ty has built a company that’s redefining modern gifting and making people feel seen, known, and loved.In today’s episode, Ty takes us behind the scenes of building Fresh Sends from the ground up—and she doesn’t hold back. We talk about launching a business without experience, the scrappy early days, and the mindset shifts that helped her push through uncertainty. She shares how her upbringing instilled a belief in chasing big dreams, the emotional toll of entrepreneurship, and the importance of staying anchored in your “why.” We also get into branding, word-of-mouth marketing, imposter syndrome, hiring, pivoting through challenges, and why waiting for perfection can hold you back. If you're building something from the ground up—or dreaming about starting—this episode is full of gems you won’t want to miss.In this episode, we’ll talk to Ty about:* Ty’s relationship with Impostor Syndrome. [03:35]* Ty's upbringing fostered a belief in achieving dreams. [05:43]* The roots of Ty’s hustle and drive. [07:58]* Starting a business without experience is possible. [10:09]* The early vision and business plan behind Fresh Sends. [15:33]* The impact of branding on business success. [16:50]* Why shipping logistics are crucial in the floral industry. [18:48]* Pivoting can lead to new opportunities. [19:49]* The financial risks and realities of entrepreneurship. [20:46]* Embracing challenges as part of the journey. [26:23]* Having a strong 'why' is crucial for motivation. [29:55]* Customer connections can drive your business forward. [32:48]* The power of word-of-mouth marketing. [34:42]* Navigating demand and supply challenges while scaling. [37:42]* Ty’s hiring lessons and the importance of team building. [43:20]* Persistence and patience are key to long-term success. [45:40]This episode is brought to you by beeya: * Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. * Get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin: * Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/Follow Ty: * Instagram: https://freshsends.com* Instagram: https://www.instagram.com/tygerhiss* Website: https://www.instagram.com/freshsends
333. Master Your Brain: Neuroscientist Shares How to Boost Energy, Improve Focus & Calm Anxiety with Dr. Wendy Suzuki
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