Behind Her Empire


Quitting Your Corporate Job & Building Your Empire with Helene Godin, Founder of By The Way Bakery

Season 2, Ep. 70

Helene Godin is the founder and CEO of By The Way Bakery, a unique, old-fashioned bakery where each treat is handmade, gluten-free, dairy-free, and certified kosher. 

Helene hasn't always been a baker. She spent over two decades as a successful lawyer when she decided that she was ready for a change, and took the bold step of starting her business.

Although she was not an experienced baker, Helene leveraged her skill and passion as a researcher, along with her determination to exceed expectations, to learn and develop delicious gluten-free foods. Through her tenacity, she was able to create a unique gluten-free flour mix that now forms the cornerstone of her exceptional baked goods. 

Today her bakery has four locations and can be found in over 80 Whole Foods stores nationwide. Over the past 10 years, her brand has developed a cult following and is beloved by many celebrities.

In our conversation with Helene, we discuss her transition from being a full-time lawyer to entrepreneurship and how this step changed her lifestyle and identity. We delve into how Helene prepared herself for the challenges that lay ahead as well as how she became comfortable with failure and taking risks after her very stable career.

In this episode, we'll talk to Helene about:

* Helene’s long, successful career as a lawyer and how she made the leap to pursue entrepreneurship and open up a bakery. [3:12]

* What it meant for Helene’s sense of identity to no longer be a lawyer. [5:04]

* The long and thorough process of preparation that Helene went through to open her bakery and why she felt confident about this transition period. [6:54]

* The entrepreneurial traits that Helene’s husband recognized in her and the role he has played in her journey. [12:06]

* How Helene identified and developed her passion after a long career as a lawyer. [14:18]

* How Helene took a chance in entrepreneurship by pursuing a field she had virtually no experience in. [16:18]

* Helene breaks down her process for making her business viable in the early stages and how she engineered her gluten-free flour mix. [18:18]

* How Helene conducted market research for her gluten-free products and decided not to be entirely vegan, but still dairy-free. [22:10]

* Some of the major pivots that Helene has had to make in life and business, especially due to the COVID-19 pandemic. [24:56]

* Helene’s transition into wholesale during the earlier days of her business and how she got into her first Whole Foods through tenacity and patience. [28:45]

* How the bakery had to adapt to a much larger new order from Whole Foods in a short period, why they couldn’t say no, and how the company has grown since. [32:01]

* The devastating impact of the COVID pandemic, how it affected the demand for baked goods, and the steps Helene took to keep her bakers on staff. [37:47]

* Helene’s self-care ritual and how it’s developed since the start of the COVID pandemic. [40:33]

This episode is brought to you by beeya: 

* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to to download the free guide to tackling hormonal imbalances and to learn more about beeya’s seed cycling bundle. 

* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE

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More Episodes


It's Never Too Late to Pursue Your Dreams with Michelle Ranavat, Founder of Ranavat

Season 2, Ep. 102
Michelle Ranavat is the Founder and CEO of Ranavat, a global skincare line inspired by Indian beauty rituals.It was after the birth of her two sons that Michelle made the leap into starting her own business, and part of this was inspired by her own desire for products that she could not find. Michelle talks about her postpartum journey, the challenges she faced with hair loss, and how her awareness of Ayurveda along with the ethos instilled in her by her parents was the inspiration to bring Ranavat to life.Michelle and RANAVAT have been consistently featured in publications including Allure, Glamour, and VOGUE, where Michelle was named one of the "Top 50 Influential Global Indians." Ranavat is also the first South Asian-Founded Ayurvedic Skin-Care Brand to be at Sephora.We talk to Michelle about her career before entrepreneurship and how getting suddenly laid off from her reputable finance job was one of the hardest, but ultimately best moments in her life. We also chat about how certain setbacks taught her about resilience, and why that’s now one of her superpowers in running her business.Michelle also shares how she self-funded Ranavat and supported the growth with zero outside funding, how she created awareness in the early days when she had no experience in skincare, and why patience is so important when building a well-run, successful company.In this episode, we’ll talk to Michelle about:*Michelle comments on things that hold women back from following their dreams. [2:34]*The limiting beliefs that Michelle encountered at the time of the birth of her company. [3:33]*Looking back at the lessons that Michelle internalized from her parents. [5:26]*Michelle's career in finance prior to her work as an entrepreneur. [8:31]*The challenging period that Michelle encountered before her professional shift. [10:55]*Working with her father and the itch that drove Michelle to start her business. [14:43]*Taking the time to focus, reflect, and create space for what is really important. [20:30]*The early days of Ranavat and the first product that Michelle launched! [24:07]*The growth of the business and Michelle's philosophy towards scaling. [30:04]*Escaping the comparison trap; how Michelle focused on contentment and gratitude. [31:47]*Developing a resonant message and gaining brand awareness. [34:24]*Michelle reflects on some of the most pivotal moments for her business over the last few years. [36:55]*The continual work that goes into building a brand and budgeting for advertising. [39:37]*Decisions around Michelle's role in the brand image and how this has evolved. [42:24]*Unpacking Michelle's morning routine and how she has accepted her own disposition. [45:22]*Dealing with dips in energy and periods of burnout and stress. [50:41]*A different perspective and making and learning from mistakes! [53:43]*Important lessons from customers and understanding how feedback actually works. [55:12]Follow Michelle:* Instagram:* Website: episode is brought to you by beeya:* Learn more about beeya's seed cycling bundle at to find out how to tackle hormonal imbalances.* Get $10 off your order by using promo code BEHINDHEREMPIREFollow Yasmin:* Instagram:* Stay updated & subscribe to our newsletter:

Step by Step Process to Building Your Confidence with Dr. Rosenberg, Founder of Emotional Mastery

Season 2, Ep. 101
Dr. Joan Rosenberg is an expert psychologist, best-selling author, and founder of Emotional Mastery & Emotional Mastery Training.After three decades, tens of thousands of hours of clinical practice, and ten years of neuroscience research, Dr. Rosenberg is recognized for her thought leadership and approach that radically changes people’s lives.In our conversation together, we unpack how our inability to move through and handle unpleasant feelings, such as sadness, shame, helplessness, anger, embarrassment, disappointment, frustration, and vulnerability, is a massive component of what blocks people from success. Once we learn how to deal with our overwhelming or uncomfortable feelings, we begin to build the self-confidence, emotional strength, and resilience we need to lead a highly successful and fulfilling life.Dr. Rosenberg is a professor of graduate psychology at Pepperdine University and is a two-time TEDx speaker with her videos garnering over millions of views. She’s also been seen on CNN’s American Morning, the OWN network, and PBS, as well as appearances and radio interviews in all of the major metropolitan markets. Her latest book, 90 Seconds to a Life You Love: How to Master Your Difficult Feelings to Cultivate Lasting Confidence, Resilience and Authenticity, was released last year.In this episode, we’ll talk to Dr. Rosenberg about:*After 30 years of experience, Dr. Rosenberg talks about how to work through your unpleasant feelings and why it’s critical to live the life of your dreams [2:43]*How we should identify our emotions and never associate a “bad” or “negative” feeling around them [4:28]*Why it’s so important to feel and experience our emotions [6:50]*Dr. Rosenberg walks through her 90-second formula anyone can use to honor and move through their unpleasant feelings [9:46]*Dr. Rosenberg explains why she thinks we don’t have “anxiety” or “fear” and how we can better manage those feelings when they arise [19:14]*The importance of labeling your feelings [22:46]*Why speaking up is one of the most important things you can do to cultivate confidence, authenticity, and resilience. [26:01]*How Dr. Rosenberg defines confidence and how to develop it. [28:44]*Dr. Rosenberg discusses why accepting compliments is crucial to our self-confidence and why self-criticism is one of the most destructive things we can do to ourselves. [33:10]*Dr. Rosenberg shares her perspective on how women speak in relation to men and why we need to make more statements on what we truly want & feel. [41:10]*Understanding the root cause of perfectionism and how we need to overcome our idealistic views. [47:04]Follow Dr. Rosenberg:* Instagram:* Website:* TED Talk: Grief: A Pathway to Forgiveness:* TED Talk: Emotional Mastery: The Gifted Wisdom of Unpleasant Feelings:* Dr. Rosenberg’s book: episode is brought to you by beeya:* Learn more about beeya's seed cycling bundle at to find out how to tackle hormonal imbalances.* Get $10 off your order by using promo code BEHINDHEREMPIREFollow Yasmin:* Instagram:* Stay updated & subscribe to our newsletter:

Breaking Through Insecurities & Rising Above Rejection with Christina Stembel, Founder of Farmgirl Flowers

Season 2, Ep. 100
Christina Stembel is the Founder and CEO of Farmgirl Flowers, a national floral delivery that offers high-quality and beautiful arrangements.11 years ago, Christina set out to transform the way we shop for flowers by providing fewer, better options. Today, her beloved brand, which started out of her tiny apartment using $49,000 in savings, has scaled to tens of millions of dollars in revenue – without a single cent from investors. To this day, Farmgirl Flowers remains completely bootstrapped and is recognized for its signature whimsical and eco-conscious designs.In our conversation, Christina shares what it was like growing up on a soybean farm in rural Indiana, how it shaped her perceptions of gender roles, and why she didn’t end up going to college. We also spend some time discussing the early days of Farmgirl Flowers, some of the biggest challenges she faced (like getting over 100 rejections from investors), and how she built her company into a multimillion-dollar business with no network, no support, and very little money.Christina’s business journey has required a tremendous amount of resilience and growth. She also shares how she saved Farmgirl Flowers from almost going out of business in COVID, the steps she took to accelerate the growth shortly after & have the most profitable year in the business, and so much more.In this episode, we'll talk to Christina about:* Christina’s upbringing on a farm in Indiana and how their view of gender roles meant she could not pursue a college degree. [3:01]* Christina’s move to San Francisco, why she’s grateful to have worked her way from the bottom to the top, and why college isn’t the right path for everyone. [5:16]* Why we need to challenge the narrative that women are lucky to turn their hobbies into businesses, while men start businesses based on research. [7:39]* Common biases among funders and how Christina’s pedigree posed an insurmountable barrier to attracting funding. [8:38]* The years Christina spent researching different industries, and how she chose to start her company and disrupt the flower delivery industry. [13:59]* Why Christina’s company needed to be bootstrapped. [16:03]* How Christina decided to leave her stable job and use 49,000 dollars in savings to build her company. [16:57]* An early instance where Christina almost had to close down her business, and how she built it back up. [19:49]* How Christina gained traction and built momentum through word of mouth and very little money. [22:12]* What sets Farmgirl Flowers apart from other flower delivery companies. [25:44]* The highly perishable nature of flowers, and the stressful nature of Christina’s supply chain. [27:53]* How Christina has built resilience and deals with the stress of running her business [29:57]* Why learning to compartmentalize and create distance from your business takes practice [31:57]* How COVID forced them to pivot in multiple ways and become a more profitable company. [35:14]* Why funding doesn’t equal success and the freedom that comes from that. [43:24]* Christina shares three pieces of top advice for women entrepreneurs. [50:05]* Some of the exciting plans that Christina has for Farmgirl Flowers. [53:46]* The importance of paying yourself as an owner and CEO. [55:15]This episode is brought to you by beeya:* Learn more about beeya's seed cycling bundle at to find out how to tackle hormonal imbalances.* Get $10 off your order by using promo code BEHINDHEREMPIREFollow Christina:* Instagram:* Christina's Instagram:* Website: