Behind Her Empire


Step by Step Advice for Anyone Who's Lost or Confused with Gail Federici, Founder of Color Wow

Season 2, Ep. 104

As an industry veteran, Gail Federici was the co-founder and CEO of the iconic brand John Frieda and has leveraged her experience to build her latest venture, Color Wow, a professional hair-care line geared towards color-treated hair.

Gail has always put “absolute breakthrough” at the top of her product-creation To-Do list and while the beauty industry is notorious for knockoffs, she has literally zero interest in ever following a path paved by another creator. 

At John Frieda, Gail was truly the first to design products that were combating frizz, a word that wasn’t even discussed at the time. They eventually sold the business for over $450 million - long before beauty acquisitions were even a common thing. 

After a few years, bound by a non-compete, Gail eventually launched Color Wow. She another capsule collection of problem-solving products, but this time, specifically or colored hair. 

In our wide-ranging interview together, we talk about life before her incredible success as an entrepreneur and how she never thought, in a million years, that she’d launch a business on her own. As someone who was always jumping around different jobs and didn’t know what she wanted to do with her life, Gail shares how having twins in her late 30s was the biggest perspective shift for her and what drove a lot of her future success. 

For anyone lost or looking to find their path, this interview is for you - Gail is so inspiring and graciously shares so many gems for building a meaningful and successful business. We hope you enjoy this one!

In this episode, we'll talk to Gail about:

* Gail’s story of being a late bloomer and her advice to listeners not to put too much pressure on themselves. [3:11]

* Growing up as the oldest, being an avid reader with a love of travel. [6:18]

* How becoming a mother of twins in her late 30s changed her perspective on life. [7:33]

* The story of how Gail got involved with John Frieda at a hair show. [13:01]

* What motivated Yasmin to start her business facilitating a wholefoods approach to period management. [15:23]

* How Gail’s search for products for her own hair motivated her to start Frizz-Ease. [18:59]

* Why entrepreneurship came as a surprise to Gail. [18:59]

* Gail’s experience, never having felt that being a woman was a deterrent to success. [27:36]

* The importance of being firm, but not mean, and not to take things personally. [32:04]

* Her belief that when you work to make a difference, you end up making money. [37:58]

* Collaborating with celebrity stylist Chris Appleton. [44:34]

* The big break that happened when Hoda talked about the products on her show. [45:26]

* Why her content has fared so well: you can really demonstrate the change it makes. [54:13]

* Why it is beneficial to run your company like a small business even if it is a big corporation. [56:02]

* Being flexible with your ideas and open to necessary feedback and change. [1:01:12]

* Product testing, methods of feedback, and making mistakes in order to progress. [1:06:35]

Follow Gail:

* Instagram:

* Website:

This episode is brought to you by beeya: 

* Learn more about beeya's seed cycling bundle at to find out how to tackle hormonal imbalances. 

* Get $10 off your order by using promo code BEHINDHEREMPIRE10

Follow Yasmin:

* Instagram:

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More Episodes


How Balancing Hormones Can Supercharge Your Success with Dr. Sara Gottfried, World-Renowned Physician & Hormone Expert

Season 2, Ep. 113
Dr. Sara Gottfried is a World-Renowned Physician, Hormone Expert, Speaker, and 4x New York Times Best Selling Author.Dr. Gottfried’s interview marks the start of our first podcast in the world of health and wellness. One of the biggest myths that women have on their path to building their empire is that they have to sacrifice their health in order to be successful. This couldn't be further from the truth!Starting this week, in addition to my interviews with incredible founders, I’m going to be bringing on the top experts in women’s health to help you better understand your biology and how to personalize your health to achieve the success you deserve. In today’s episode, Dr. Gottfried helps us understand how hormonal imbalances are impacting every area of our life, including energy levels, weight gain, and debilitating PMS. She also discusses how addressing the root causes can radically change your life for the better.Dr. Gottfried is a global keynote speaker who practices evidence-based integrative, functional, and precision medicine. She is a Clinical Assistant Professor in the Department of Integrative Medicine and Nutritional Sciences at Thomas Jefferson University and Director of Precision Medicine at the Marcus Institute of Integrative Health where she focuses on career longevity for female CEOs.In this episode, we'll talk to Dr. Sara about:* The key role that hormones play in our bodies as a whole. [2:43]* Why it is important for us to make sure our hormones are in balance. [3:35]* How hormones show up in our lives, with a focus on estrogen and progesterone. [4:26]* Why testosterone is particularly important for female entrepreneurs. [6:36]* The role of insulin in making you crave carbs and sugar. [8:40]* Lifestyle factors that lead to modern women having hormonal imbalances. [12:22]* Dr. Gottfried tells the story of her journey to finding hormonal balance and health. [17:15]* The stress gap and how women tend to experience more stress than men. [22:05]* Why 88% of Americans are in a state of metabolic dysfunction. [30:29]* An explanation for why cutting out carbs is more effective for men than women. [35:32]* Her goal: for women to have the best metabolic health throughout their lives. [37:05]* Two methods to help you manage blood glucose in the body. [40:10]* The misinformation around carbs and why we actually need them as women. [43:26]* Emotional eating and why it isn’t constructive. [48:00]* Why food timing is important with a 14 hour overnight fast being ideal. [49:00]* Alcohol and its role in metabolic health, and overall health. [51:00]This episode is brought to you by beeya:* Learn more about beeya's seed cycling bundle at to find out how to tackle hormonal imbalances.* Get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Dr. Gottfried:* Website:* Her Book: Women, Food, and Hormones: A 4-Week Plan to Achieve Hormonal Balance, Lose Weight, and Feel Like Yourself Again: Yasmin:* Instagram:* Stay updated & subscribe to our newsletter:

How to Reinvent Yourself & Start Over with Jenna Lyons, Fashion Icon & Founder of LoveSeen

Season 2, Ep. 112
Dubbed by the New York Times as ‘the woman who dresses America’, Jenna Lyons, is a fashion icon and the co-founder/CEO of the beauty brand, LoveSeen.Having kicked off her career as an intern at Donna Karan, Jenna went on to join the design team at J.Crew, eventually becoming its President. She is recognized as the main driver behind its incredible rise to success, and is a regular feature in print and online media, including having been recognized as one of Time Magazine’s 100 most influential people.After 27 years at J.Crew, Jenna was finally ready to start her own empire. She launched her company LoveSeen, a direct-to-consumer beauty brand that is reinventing fake lashes, which was largely inspired by her genetic condition that impacts her lash growth. And she was most recently, the Executive Director and main star of her reality competition show, Stylish with Jenna Lyons on HBO Max.In this episode, you'll learn how Jenna's challenging childhood influenced her attitude toward finances and her love of fashion today. Living in New York in the 1980s, she discovered a new standard of beauty that was in stark contrast to what she had known as a child. Jenna reflects on working with Mickey Drexler, former CEO and Chairman of J.Crew Group, managing people, and navigating the public eye.You'll also hear why Jenna decided to reinvent herself later in her career, how she coped with leaving J.Crew, and what she loves about working in beauty over fashion.In this episode, we’ll talk to Jenna about:* The impact of Jenna’s mother’s attitude towards financial independence on how she approaches money today. [3:10]* How knowing you can take care of yourself affects fear and trust in relationships. [4:30]* What it was like to grow up with a genetic disorder and how sewing a skirt led to a popular girl in school asking Jenna to make one for her too. [6:40]* What it was like to live in New York in the late 1980s. [9:04]* How Jenna didn’t meet the standard of beauty in the beach town she grew up in. [10:30]* The discovery of Antonio Lopez as a pivotal point in discovering her own beauty. [11:38]* How she came to intern at Donna Karan and study at Parsons University in the 90s. [12:35]* The listing that led Jenna to take a job at J.Crew without asking about the salary. [13:35]* The dramatic change at J.Crew that completely turned things around [17:20]* What it was like working with Mickey Drexler (CEO of JCrew); his alchemy skills, attunement, and insight. [18:18]* How she needed to develop skills to manage people she worked with. [21:20]* Entering the public eye starting with Domino Magazine, then Vogue with Annie Leibovitz, and the internal struggle Jenna experienced. [25:01]* Find out how Jenna navigated different transition periods in her life. [28:29]* The nine-month period of silence that helped her regroup and see what’s important. [29:10]* What Jenna loves about the beauty scene: she doesn’t have to think about size. [36:05]* How Jenna realized the significance of eyelashes and decided to start her business. [37:00]* How admitting that you don’t know things can open you up to learn new things. [42:00]Follow Jenna:* Instagram:* Website:* LoveSeen Instagram:* Stylist by Jenna HBO Max: episode is brought to you by beeya:* Learn more about beeya's seed cycling bundle at to find out how to tackle hormonal imbalances.* Get $10 off your order by using promo code BEHINDHEREMPIRE10

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Season 2, Ep. 111
Amy Liu is the founder and CEO of Tower 28, a beauty company inclusive of all skin tones, skin types, budgets, and beauty philosophies.For over 15 years, Amy Liu worked as a beauty executive at some of the fastest-growing prestige companies, including Smashbox, Kate Somerville and Josie Maran Cosmetics. But as a longtime eczema sufferer, she couldn’t even enjoy the best part of working in the beauty industry: trying out all the products! Even the clean alternatives were super expensive or too clinical, like they were coming straight from the doctor’s office. Amy saw this white space as an opportunity, and set out to create Tower 28. Tower 28 is the first beauty brand that’s 100 percent clean, vegan, and free of every known skin irritant.We talk to Amy about how she thought about the risk she was talking in starting her career with a successful corporate career under her belt, three kids and a mortgage. Amy also shares her perspective on why there's never a “right time” to get started, why we should never fall into the trap of comparison, the power of fostering real relationships in life and in business, and so much more.In this episode, we'll talk to Amy about:*Where Amy’s aversion to risk originated. [3:11]*Why Amy chose to become an entrepreneur in the beauty space. [7:44]*An overview of Amy’s career prior to founding Tower 28. [8:35]*The danger of comparing ourselves to others. [9:53]*How working for other companies before starting her own has benefitted Amy. [15:53]*Amy explains what motivated her decision to quit her full-time job and shares advice for other mothers who may have the same worries about this move as she did. [18:18]*The conversation that changed the course of Amy’s life. [22:35]*Value that lies in talking openly about what you want to achieve. [25:21]*The importance of reputation. [28:47]*How Amy’s approach to founding Tower 28 was different from the three businesses she founded before it. [29:46]*What differentiates Tower 28 from other brands. [32:41]*Amy’s thoughts on overcoming fears around entering a saturated market. [33:47]*The ultimate goal that Amy had when she founded Tower 28. [37:14]*How Amy incorporates her values into her brand. [38:21]*A story which highlights the value of being open minded. [40:04]*Amy explains the approach that she took to growing Tower 28. [46:25]*How her experience of building Tower 28 has changed the way Amy looks at life. [49:48]*Delving into the (very) challenging side of building a business, and the things that make it worth it. [51:15]*Words of wisdom from Amy on living your most fulfilling life as a female founder. [56:00]Follow Amy:* Instagram:* Tower 28 Instagram:* Website: episode is brought to you by beeya:* Learn more about beeya's seed cycling bundle at to find out how to tackle hormonal imbalances.* Get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin:* Instagram:* Stay updated & subscribe to our newsletter: