Behave!

We’ve all heard the infamous David Ogilvy quote, “People don’t think how they feel, they don’t say what they think, and they don’t do what they say.”There’s a wealth of research and countless examples that support this thinking. But what can we do as marketers to address the gap in what consumers say and what they actually do?Listen to our recorded webinar featuring Will Hanmer-Lloyd, Head of Strategy at behave and Steve Brunt, Planning Director at The Behaviours Agency to find out how you can use behavioural science to effectively understand and influence consumers.

With Freedom Day closely approaching on 19th July, our head of strategy Will Hanmer-Lloyd and Josh Tilley, senior strategist at Initials, look at why the next few months will be so crucial for brands to disrupt and establish new habits.During this recorded webinar, Josh and Will delve into how brands can strategise to win the consumer in flux and secure a place in their new purchasing habits and lifestyles, how the new WFH/office hybrid will impact subscription and food brands, as well as how cooking, food delivery, social occasions and leisure time will evolve.Don’t forget to subscribe for more!

45% of consumer decisions are made as a result of habits.It is therefore no surprise that habits can also explain why half of new products/services fail. When new behaviours are not adopted, the problem often lies not in a lack of awareness or knowledge in the consumer, or even a lack of intention to use, but in the failure to change existing habits or adopt new ones.Listen to our head of behavioural planning & strategy, Will Hanmer-Lloyd discuss the importance of forming habits in consumer behaviour and the strategies needed to steer people to build new habits. 

Our host Pedro Martins interviews Behave Consultant, Lea Karam to find out how the Behave team were able to support and grow a relatively unknown social platform into the social phenomenon it now is.

Our host Pedro Martins has a wide ranging conversation with behavioural expert and international strategist Daivid Corrado on building habits. Daivid discusses how we can encourage long-term habits by making them more effective and how to make the most of our time in lockdown.

Pedro Martins talks to Alex from Unruly and Graham from Affectiva whose recent research with Richard Shotton builds on the effectiveness work by Peter Field and Les Binet, proving that Noble Prize Winner Daniel Kahneman's 'peak nd rule' can positively work in advertising".

Over the next few weeks Pedro Martins hosts a conversation with Richard Shotton and Will Hanmer-Lloyd on how to navigate COVID-19 and beyond. In the third episode of the series we discuss behavioural techniques the government could apply to ensure people obey restrictions, and how brands can use these tactics to turn rejecters into customers. 

Over the next few weeks Pedro Martins hosts a conversation with Richard Shotton and Will Hanmer-Lloyd on how to navigate COVID-19 and beyond. In this next episode we explore how new customers we gain during this time can be retained post COVID-19 and the importance of mood, place and moment in marketing.