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A Beginner's Guide to AI
Customer Panel? Too Slow. Here’s the Synthetic Version - with Janet Barker-Evans
🚀 In this episode, Dietmar Fischer talks with Janet Barker-Evans about what happens when AI stops being a novelty and becomes part of a serious creative workflow.
Janet breaks down how she uses custom GPTs for marketing as brainstorming partners and how synthetic personas can help teams validate campaigns faster, sometimes in a single day instead of waiting weeks for traditional research cycles.
Our topics today include hands-on AI training, multi-model workflows (ChatGPT, Gemini, Claude, Copilot), and why AI fear often comes down to power and control.
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Tune in to get my thoughts and all episodes, don't forget to subscribe to our Newsletter: beginnersguide.nl
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About the Host:
Dietmar is a podcaster and AI marketer from Berlin. If you want to know how to get your AI or your digital marketing going, just contact him at argoberlin.com
🎯 What you will learn:
- How synthetic personas in market research and synthetic customers can accelerate concept testing
- How custom GPTs for marketing can unlock better creative options
- How to choose between tools like ChatGPT, Gemini, Claude, and Copilot for real business work
🕒 Chapters
00:00 Welcome and Janet’s AI origin story
01:47 Custom GPTs as brainstorming partners for marketers
05:05 Hands-on AI workshops: building confidence across ChatGPT, Gemini, Claude, Copilot
15:23 Synthetic personas and rapid creative validation with “persona panels”
20:00 Multi-model workflows: choosing the right tool and making outputs usable
35:03 The wow moments and the fear factor: prototyping visuals, power, control, and what’s next
💬 Quotes from the Episode
- “It’s like having a partner who’s not afraid to pitch a crazy idea.”
- “When we come up with a creative campaign, we will go test it against our synthetic persona panel.”
- “They’re all synthetic!”
- “Some of them will poke holes in our thinking, which helps us make it stronger.”
- “We can gut check it inside of a day.”
- “So, it’s about power, it’s about control…”
🔎 Where to find the Guest
- Janet's website: janetbarkerevans.com
- AbelsonTayler's website: AbelsonTaylor Group
- Or connect on LinkedIn with Janet: Janet Barker-Evans
Thanks for listening. If you enjoyed the episode, please follow the show and share it with someone who is trying to ship better work faster.
Music credit: "Modern Situations" by Unicorn Heads
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3. How to Invest in AI Without Getting Fooled by Hype, with Talullah Le Merle
56:10||Season 14, Ep. 3In this episode, Dietmar Fischer talks with Tallulah Le Merle, a humanist technologist and investor, about how to think clearly in the age of AI without falling into doomsday panic or blind optimism. You’ll get a practical mental model of the AI stack, a grounded take on AI alignment risk, and a refreshing argument for hope as a strategic posture that shapes what gets built. 🤖🌍🧠What you’ll learn✅ Why fear based AI narratives can freeze action and distort decisions✅ How the future of work may shift from routine cognitive tasks to deeper human capabilities✅ The overlooked forms of intelligence AI cannot easily replace somatic, ecological, communal✅ How AI investing works in early stage startups and what responsible due diligence looks like✅ The AI stack explained simply infrastructure, model layer, application layer✅ What agentic AI means today and where it is heading📧💌📧Tune in to get my thoughts and all episodes, don't forget to subscribe to our Newsletter: beginnersguide.nl📧💌📧About Dietmar FischerDietmar is a podcaster and AI marketer from Berlin. If you want to know how to get your AI or your digital marketing going, just contact him at argoberlin.com 🌱🚀Chapters00:00 Meet Tallulah Le Merle and why “hope” is her AI stance03:52 Fear narratives vs hope as a practical posture08:06 Disruptive to what Rethinking modern work and human thriving10:14 Jobs replaced vs jobs created and the transition problem12:36 What’s left for humans Somatic ecological and communal intelligence18:47 The humanist builder and why ethics should unlock capital28:55 The AI stack explained infrastructure model layer application layer32:30 Why apps and agents are the near-term investment boom40:32 The alignment problem Terminator narratives and the futures we build46:12 Fantasy, imagination, and why it matters for tech trajectories49:36 Where to find Tallulah and the upcoming bookQuotes from the Episode💬 “AI is a tool. And like a hammer. Hammer, you could use it to build a house or as a murder weapon.”💬 “Hope is this sliver of openness to the possibility that something good could happen.”💬 “Disruptive to what Actually, a lot of the way we live and work and operate as humans today is dystopian.”💬 “It forces us to ask these existential questions, like, what is a human”💬 “I actually think it should be a prerequisite for unlocking capital.”💬 “We are so early We’re in inning one of a nine inning baseball game.”Where to find Tallulah🔗 LinkedIn: linkedin.com/in/tallulahlemerle🔗 Website: tallulahlemerle.com🔗 Updates on her book: don't forget to follow her on LinkedIn 🚀 Music credit: "Modern Situations" by Unicorn Heads
2. Stop Losing 9,000 Leads a Day: Torrey Leonard’s Playbook for Voice AI Follow-Up
46:29||Season 14, Ep. 2🎙️ In this episode of Beginner’s Guide to AI, Dietmar Fischer sits down with Torrey Leonard, CEO of Thoughtly, to unpack the real business use case for voice AI agents: follow up with every lead, qualify fast, and hand the best conversations to humans.If your funnel generates thousands of leads, the bottleneck is not “lack of interest.” It’s speed, timing, and the grind of dialing. Torrey explains how Thoughtly’s AI phone agents call inbound leads, answer initial questions, build rapport, and then transfer the call to a licensed human closer. Humans stay in the loop for the big life decisions. The AI handles the repetitive first steps that burn out teams.You will also learn:✅ Why voice beats typing as the fastest interface for human communication✅ Why customer service voice AI is harder than sales and lead qualification✅ How onboarding works with CRM integrations like Salesforce and HubSpot✅ Why A/B testing matters before ramping to 100% lead volume✅ Why the “moat” is orchestration, workflows, and guardrails, not just a great voice model✅ What agentic AI and omni-channel “next best action” looks like next📧💌📧Tune in to get my thoughts and all episodes, don’t forget to subscribe to our Newsletter: beginnersguide.nl📧💌📧About Dietmar Fischer: Dietmar is a podcaster and AI marketer from Berlin. If you want to know how to get your AI or your digital marketing going, just contact him at argoberlin.comChapters00:00 From Minecraft to voice first AI and the origin of Thoughtly02:44 What Thoughtly does AI calls that qualify and transfer to humans07:45 Trust, disclosure, and why customer service voice AI is so hard12:50 Scaling across verticals dialects and the model orchestration stack18:12 Onboarding CRM integrations and A/B testing to 100% volume28:21 The next wave autonomous agents OpenClaw and a sane take on AI riskQuotes from the Episode“After 90 seconds we’ve got a great rapport built. Boom, transferred over to a licensed agent.”“The voice isn’t the unique selling proposition. It’s the orchestration of the whole stuff.”“Nobody needs to worry about the Terminator scenario, unless we humans build Terminator.”Where to find the Guest🌐 Thoughtly: thoughtly.com🔗 Torrey Leonard on LinkedIn: linkedin.com/in/torrey-leonard/Music credit: “Modern Situations” by Unicorn Heads
1. Are You Human? Proof it!
40:37||Season 14, Ep. 1🎧 What makes us human in the age of AI?This episode of A Beginner’s Guide to AI explores one of the most important questions for business leaders today. As AI becomes more capable, the real challenge is not what it can do, but what we should never outsource.We explore The Blurring Test, a fascinating experiment where thousands of people tried to prove their humanity to a chatbot. What they revealed changes how we should think about AI, business, and identity.You will learn why AI can mimic humans but cannot experience reality, why human judgment becomes more valuable in an automated world, and how to use AI without losing authenticity and meaning.📧💌📧Tune in to get my thoughts and all episodes, don't forget to subscribe to our Newsletter: beginnersguide.nl📧💌📧👤 About Dietmar Fischer:Dietmar is a podcaster and AI marketer from Berlin. If you want to know how to get your AI or your digital marketing going, just contact him at https://argoberlin.com/💡 Quotes from the Episode"AI can follow the recipe, but it cannot taste the cake.""Your humanity is not what you do, but why you do it.""The real risk is not AI replacing us, but us becoming more like AI."⏱ Chapters00:00 The Question That Changes Everything04:30 The MrMind Experiment11:20 AI vs Human Identity19:10 The Cake Test Explained26:40 AI in Business and Decision Making34:00 What Makes Us Human🚀 This episode challenges how you think about AI, business, and yourself. The future will not be about replacing humans. It will be about understanding what makes us irreplaceable.
40. 100 Interviews and Still Going Strong
22:41||Season 12, Ep. 40If you want to know more about the podcast, about how it's produced, what are the challenges and wins, about some fun facts, a little bit behind-the-scenes, this episode is for you, as I tell you all about it - at least all the things I found noteworthy 😉📧💌📧Tune in to get my thoughts and all episodes, don't forget to subscribe to our Newsletter: beginnersguide.nl📧💌📧About Dietmar Fischer: Dietmar is a podcaster and AI marketer from Berlin. If you want to know how to get your AI or your digital marketing going, just contact him at argoberlin.comMusic credit: "Modern Situations" by Unicorn Heads
39. Your AI Is Taking Orders From Strangers
27:47||Season 12, Ep. 39Your AI might not be hacked. It might be persuaded.In this episode of A Beginner’s Guide to AI, we unpack one of the most underestimated threats in modern business: prompt injection. As AI systems and AI agents become deeply embedded in workflows, they don’t just process information anymore. They act on it. And that creates a completely new category of AI security risks.We explore how attackers can manipulate AI systems using nothing but language, why AI struggles to separate instructions from data, and how this leads to real-world issues like AI data leakage. This is not a theoretical problem. It is already happening inside enterprise environments.If you are working with AI in marketing, operations, or leadership, this episode will fundamentally change how you think about AI risk management and enterprise AI security.Key highlights:What prompt injection is and why it mattersWhy AI agents introduce new security risksReal-world case of AI data leakageHow AI systems get manipulated through inputWhat businesses must change to stay secure📧💌📧Tune in to get my thoughts and all episodes, don't forget to subscribe to our Newsletter: beginnersguide.nl📧💌📧Quotes from the Episode:“Prompt injection is social engineering for machines.”“Your AI can become an insider threat without meaning to.”“Language is no longer just information. It’s control.”Chapters:00:00 Why AI Security Is Different05:40 What Prompt Injection Really Is14:20 How AI Gets Manipulated by Language23:10 Why AI Agents Increase the Risk32:45 Real Case Study: AI Data Leakage44:30 How to Protect Your AI SystemsAbout Dietmar Fischer: Dietmar is a podcaster and AI marketer from Berlin. If you want to know how to get your AI or your digital marketing going, just contact him at argoberlin.comMusic credit: "Modern Situations" by Unicorn Heads
38. The Extended Mind: Why AI Might Make Humans More Creative
39:16||Season 12, Ep. 38Artificial intelligence is often framed as a battle between humans and machines. But what if that story misses the real point?In this episode of A Beginner’s Guide to AI, Prof. GepHardT explores one of the most fascinating ideas in cognitive science: the extended mind theory. According to philosopher Andy Clark, human intelligence has never been confined to the brain alone. For centuries we have extended our thinking through tools like writing, maps, calculators, and computers.Generative AI may simply be the newest and most powerful addition to this cognitive ecosystem.Instead of replacing human creativity, AI may expand it. By generating ideas, exploring possibilities, and challenging assumptions, AI can act as a powerful thinking partner.A striking example comes from the famous AlphaGo match against Go champion Lee Sedol. When the AI played the now legendary Move 37, professional players initially believed the move was a mistake. Later they discovered it opened entirely new strategic possibilities. The machine did not just beat humans at Go. It helped humans rethink the game itself.This episode explores how human AI collaboration works and why hybrid intelligence may define the future of creativity, work, and learning.📧💌📧 Tune in to get my thoughts and all episodes, don't forget to subscribe to our Newsletter: beginnersguide.nl 📧💌📧About Dietmar FischerDietmar is a podcaster and AI marketer from Berlin. If you want to know how to get your AI or your digital marketing going, just contact him at argoberlin.comQuotes from the Episode“Your brain has never worked alone. It has always been part of a thinking system that includes tools and environments.”“The future of intelligence may not be human versus machine but human plus machine.”“The most important skill in the AI age may not be prompt writing but judgement.”Podcast Chapters00:00 The Big Question About AI and Human Thinking 06:40 The Extended Mind Theory Explained 16:20 Why Humans Are Natural Born Cyborgs 26:50 The AlphaGo Story and Move 37 38:15 AI as a Creative Thinking Partner 49:30 The Future of Hybrid IntelligenceMusic credit: Modern Situations by Unicorn Heads
37. Your Company WILL Be Hacked - Joshua Cook Explains How to Survive It // REPOST
53:44||Season 12, Ep. 37What happens when your company gets hit by a cyberattack?In this eye-opening episode, attorney Joshua Cook reveals why cybersecurity isn’t an IT problem but a leadership challenge. After two decades fighting fraud and managing crisis response, Cook has seen every digital disaster imaginable — and he’s here to explain how to build true cyber resilience.📧💌📧Tune in to get my thoughts and all episodes — don’t forget to subscribe to our Newsletter: beginnersguide.nl📧💌📧Josh breaks down how AI has democratized cybercrime, why phishing scams have become nearly impossible to spot, and how every CEO should create an incident response plan before chaos hits. He also explains why planning matters more than the plan itself — and how leaders can keep their teams calm when everything goes wrong.💡 You’ll learn:- How AI is fueling new waves of fraud and misinformation- Why leadership and communication are the real firewalls of business- How to train teams and run tabletop exercises before the crisis- What Maersk and Colonial Pipeline taught the world about transparency- Why companies with a plan lose 60 % less money in an attackPrepare, breathe, and lead — because it’s not if you’ll be hacked, but when.👀 Quotes from the Episode“Cybersecurity isn’t an IT issue. It’s a business problem, and it needs a business solution.”“AI has democratized cybercrime — you don’t need to be a hacker anymore, just willing to commit a crime.”“A plan might be useless, but planning is indispensable — that’s what makes companies resilient.”🧾 Chapters00:00 Welcome & Introduction – Meet Joshua Cook02:00 How a Fraud Attorney Ended Up Fighting Cybercrime05:00 AI Has Made Cybercrime Easier (and Smarter)08:00 The Elderly Are the New Prime Targets11:00 From Fake Law Firms to Real Scams – True Cases from the Field15:00 Turning the Tables: How AI Can Defend, Not Just Attack18:00 Cyber Resilience by Design – Why Leadership Matters22:00 When Crisis Hits: Lessons from Maersk and Colonial Pipeline27:00 Preparing the Team – How Training Prevents Chaos31:00 It’s Not If, It’s When – The Power of an Incident Response Plan35:00 Planning vs. Panicking – Eisenhower and the Art of Cyber Preparation38:00 Why Calm Leaders Win in Cyber Crises41:00 How Joshua Cook Uses AI Safely in Legal Practice44:00 No, the Terminator Isn’t Coming (But AI Might Take Your Job)47:00 Final Thoughts – Cybersecurity as a Business Superpower🔗 Where to Find the Guest- Joshua Cook on LinkedIn: linkedin.com/in/jnc2000- Josh's Book "Cyber Resilience by Design" – available wherever books are sold, e.g. on Amazon- Prince Lobel Tye LLP: princelobel.com🎧 About Dietmar Fischer:Economist, digital marketer, and podcaster exploring how AI reshapes decision-making, leadership, and creative work. Want to connect with me? You'll find me on LinkedIn!🎵 Music credit: “Modern Situations” by Unicorn Heads
36. A Disturbing AI Story Big Tech Never Wants You to Hear, with Paul Hebert
53:33||Season 12, Ep. 36🎙️In this episode of Beginner’s Guide to AI, Dietmar Fischer sits down with Paul A. Hebert, founder of AI Recovery Collective and author of Escaping the Spiral, for a serious conversation about AI chatbot harm, hallucinations, digital dependency, and the real-world psychological risks of generative AI. Paul shares how an intense experience with ChatGPT pushed him into a dangerous spiral, what he learned about the limits of large language models, and why AI literacy may be one of the most important skills of this decade.🧠 This episode explores what happens when AI stops feeling like software and starts feeling personal. Dietmar and Paul talk about hallucinations, trust, chatbot addiction, AI companions, mental health risks, youth safety, and why companies building these systems cannot hide behind product language forever. The discussion is intense, but it is also practical. You will come away with a clearer sense of how to use AI more safely, what warning signs to watch for, and why regulation is quickly becoming a much bigger part of the AI conversation. OpenAI has publicly discussed why language models hallucinate, while lawmakers in multiple U.S. jurisdictions have pushed new restrictions on AI systems acting like therapists or medical professionals.📧💌📧Tune in to get my thoughts and all episodes, don't forget to subscribe to our Newsletter: beginnersguide.nl📧💌📧👤 About Dietmar Fischer: Dietmar is a podcaster and AI marketer from Berlin. If you want to know how to get your AI or your digital marketing going, just contact him at argoberlin.com🔥 Quotes from the Episode“AI literacy is the most important thing anybody can work on.”“Had OpenAI responded to that first message and said this is a hallucination and you’re physically safe, I would have been fine.”“Never trust the thing it tells you. Even if it gives you a citation, go look.”🕒 Chapters00:00 Paul Hebert’s Shocking ChatGPT Experience08:14 Why AI Hallucinations Can Spiral Into Real Fear16:05 AI Literacy, Neurodivergence, and How He Got Out23:32 Why AI Companies Must Be Accountable30:02 AI Companions, Youth Safety, and Addiction Risks38:28 Terminator, Consciousness, and Practical Rules for Safe AI Use🔗 Where to find PaulThe AI Recovery Collective: airecoverycollective.comEscaping the Spiral on AmazonAI Recovery Collective Substack: airecoverycollective.substack.com/LinkedIn: Paul A. Hebert: linkedin.com/in/paul-hebert-48a36/🎵 Music credit: "Modern Situations" by Unicorn Heads
35. Supervised vs Unsupervised Learning Explained with Real World Examples
29:21||Season 12, Ep. 35Artificial intelligence often feels mysterious. Machines detect spam, recommend products, analyse customers, and power countless digital tools. But behind all of these systems lies a surprisingly simple question: how do machines actually learn?In this episode of A Beginner’s Guide to AI, Prof GePharT breaks down one of the most important concepts in machine learning: the difference between supervised learning and unsupervised learning.You will discover how AI models learn from labelled data when the answers are already known, and how algorithms can explore raw data to uncover hidden patterns without guidance. These two learning strategies power many of the systems shaping modern technology.Using practical examples such as spam filters, customer segmentation, and simple analogies like cake classification, the episode explains how machines learn from data and why the training method makes a huge difference.Key takeaways include how supervised learning works with labelled datasets, how unsupervised learning reveals patterns in complex information, why training data quality matters, and how businesses use both methods to build intelligent systems.📧💌📧 Tune in to get my thoughts and all episodes, don't forget to subscribe to our Newsletter: beginnersguide.nl 📧💌📧About Dietmar FischerDietmar is a podcaster and AI marketer from Berlin. If you want to know how to get your AI or your digital marketing going, just contact him at argoberlin.comQuotes from the EpisodeSupervised learning teaches machines the answers. Unsupervised learning helps machines discover the questions.Artificial intelligence is not magic. It is pattern recognition powered by data.Machines do not wake up intelligent. They become intelligent through training.Chapters00:00 The Two Ways Machines Learn06:10 What Supervised Learning Really Means18:45 Discovering Patterns with Unsupervised Learning32:20 The Cake Example Explained40:30 Real World AI Case Study Spam Filters and Customer Segmentation52:15 Why AI Training Methods MatterMusic credit: Modern Situations by Unicorn Heads