Beetle Moment Marketing Podcast

  • 77. 077 - Six Podcasts You Should Hear and Voice Marketing Sampler

    21:39
    Why did we pause interviewing guests on this show? This is the one where she cross-pollinates. Topics:A new direction for this show, sometimes. Experiment. Do what feels good and works. Stop what's not worthwhile. Don't be married to a formula.What makes a good podcast episode?Why Emily has taken a few weeks off from this show.Coming up at the end of this episode: hear this month's top five briefings under three minutes each: a sampling from the mini podcast / weekday Alexa Flash Briefing, Voice Marketing with Emily Binder.My top five podcast recommendations:Six Pixels of Separation with Mitch JoelPivot podcast with Scott Galloway and Kara SwisherThe BeanCast Animal SpiritsThe Compound Show with Downtown Josh BrownDesign Driven podcast with J Cornelius, CEO and Founder of Nine Labs
  • 76. 076 - Neophilia: Obsession with the New

    05:22
    An update from Emily: Content planning for the year, get the daily mini podcast and Flash Briefing (Voice Marketing with Emily Binder), learn about marketing and tech from new videos at YouTube.com/emilybinder. Donate or leave a review at beetlemoment.com/podcast. Get the Google Action or Alexa Skill for this podcast at beetlemoment.com/podcast. You can say, "Hey Google, talk to Beetle Moment."
  • 75. 075 - Kate Bradley Chernis: When You Have No Off Button

    44:32
    Whether you’re pitching VCs, talking to your team, or trying to appeal to your audience and customers, it’s okay to let people behind the curtain. So why do we often put up a front in our business lives in order to appear professional? And how do you send a hug over Zoom? Kate Bradley Chernis, Co-Founder and CEO of Lately joins Emily Binder to break down that front for a refreshing take on being yourself in the business world.
  • 74. 074 - Robert Sofia: What Your Brand Should Say on Social Media

    31:19
    In this episode, Emily and Robert Sofia, CEO of Snappy Kraken, talk about how to have a unique voice on social media and what that really means. Robert also revealed some surprising advice on email marketing based on his firm's analysis of five million emails. The episode wraps up with some key tips that financial advisors and all businesses need to know about the kind of brand personality that makes marketing successful. Watch this video at beetlemoment.com/podcast-robert or go to: https://youtu.be/zV8yrSeBQeY
  • 73. 073 - Mikal Abdullah: Problem Solving With a Jiu Jitsu Master

    40:37
    Mikal Abdullah is an entrepreneur, Brazillian Jiu-Jitsu coach, and competitor, founder of Aces Jiu-Jitsu Club, U.S. Army Veteran, and professional fighter. Mikal’s diverse background makes for some fascinating conversation in this latest episode. Emily and Mikal talked about an array of topics, including: entrepreneurship, problem-solving, branding, the military mindset, leadership, and so much more. 
  • 72. 072 - Tess Neudeck: What Podcasters Should Know

    25:38
    Since the onset of the pandemic in the U.S., data from Acast has shown that podcasts aren’t just for your commute to work. In this episode, Tess Neudeck, Marketing Marketing, Americas for Acast, and Emily Binder talk finding guests for your show, the future of podcasting, and how to monetize your podcast.
  • 71. 071 - Wall Street Booyah: Fintwit on Twitch with John Andrews - Video

    30:30
    John and Emily bring WallStreetBooyah into the conversation in this episode. They discuss the authenticity and democratization of media and how creating unique content on a unique platform can lead to more diverse marketing opportunities.
  • 70. 070 - John Andrews: Retail Just Advanced Five Years - Marketing Post-COVID

    44:23
    John Andrews, CEO of Photofy, a community content creation platform, and Emily talk about all things Marketing Post-COVID in this week's episode. This episode has it all: social media advertising, the future of retail, and amazon to eCommerce. See what these two think the future holds for marketing and which tactics have been most successful in the last several months. 
  • 69. 069 - Steve Pratt: Podcasts - Your Brand's Unfair Advantage

    32:45
    What makes a good podcast? How about a great podcast? In this episode, Emily and Steve discuss the best ways to create a valuable message to grow your podcast audience as well as how companies should be approaching podcasting as a new form of content marketing.
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