Voice Marketing with Emily Binder
Urgently's Skill. Branded Apps = Old News
1) Click "Enable" here: http://bit.ly/beetleflash
2) Say, "Alexa, Flash Briefing."
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Billie Eilish and Alexa - Brands Monetizing Voice
Then: Your CD debuts at Sam Goody / Best Buy / Tower Records. Now: You have 200 ways to sell an album on dozens of channels. Check out Billie Eilish's link in bio marketing her new album "Happier Than Ever". This is perfect execution of "link in bio" style marketing. You can listen, watch, or buy at Disney+, Spotify, Apple, Amazon, Target, Urban Outfitters, Walmart, and more. This visually appealing mobile-first menu has every digital or physical experience and one simple CTA for each:-stream audio (CTA: Play)-play video (CTA: Watch)-buy vinyl or merch (CTA: Go To)This works. Fans get the media experience they prefer. Billie makes money. Plus there are tertiary deals promoting her new album like the limited edition Billie Eilish Echo Studio 3d audio smart speaker for $229.99. Billie Eilish is one of the top 5 or 10 musical brands in the WORLD. Look where deals and dollars are heading. Read more on my LinkedIn post.
You Have No Excuse in 2021
The tools are available to you because you have the internet in 2021 - go forth! Do anything! Nowadays, you have no excuse not to be a successful investor in the long term. Book recommendation: The Behavioral Investor by Dr. Daniel Crosby - Amazon link here. Bonus content: Listen to my podcast interview with Daniel Crosby on Standard Deviations: "Emily Binder - The Future of Voice". Spotify link here. Also, why a mini podcast or short form audio content is accessible faster than a book but you should read full books more often. Chew on one idea for a couple weeks. Follow WealthVoice on Twitter @wealthvoiceai and see our pinned tweet with the best investing books to read. See @emilybinder tweets for insights from SALT 2021 (the conference I was at last week). SALT New York 2021 conference insights summarized in this LinkedIn post's first comment (feat. Cathie Wood, Ray Dalio, and more).
But We've Always Done It This Way
You can preserve the status quo or worse, for awhile, if you stick with the way you've done it. We discuss similarities between early social media and early voice marketing. We're talking about AI like Alexa and how it will affect your brand and marketing. Listen til the end for a 10% off promo code for a marketing consultation with me at emilybinder.com/call.