Voice Marketing with Emily Binder
66 TV Buyers Rejected Mad Men
Overnight success is not a thing.
You're Still Consuming Podcasts Passively
Podcasting is still mostly operating in a Web 2.0 way. It needs to be voice interactive to reach its full potential. Some podcasts have begun doing this with custom voice experiences, where you can browse episodes by asking the voice assistant for a certain topic or guest name. Indexing is just beginning and it will be hands-free. We are podcasting inside of a limited medium: the RSS feed. We're measuring it there, too. Podcasts are still consumed passively but are being monetized like a medium that's consumed more actively (like social media). There is an opportunity here to make this voice-first medium operate in a more evolved way than the current Web 2.0 style.See what this active consumption will sound like: I voice-enabled my other podcast (Beetle Moment Marketing Podcast). I may publish more episodes but the archive is chock full of evergreen, great interviews. Try it: To enable on Alexa, say: “Alexa, enable Beetle Moment.” To enable on Google Assistant, say: “Hey Google, talk to Beetle Moment.” Or use the links at beetlemoment.com/podcast and check out any of our episodes about voice marketing, Alexa, podcasting, startups and more.
Never Lose Copied Text Again: CopyClip
Tech tip: use the free Mac desktop app CopyClip so you never lose copied text again. This little tool saves me hours each year. The free open source PC version is Ditto for Windows.
3 Mistakes to Avoid in Your Startup or Project
Don't let enthusiasm override logic. Embarrassing as they may be, here are three things I learned (really, re-learned) in building my 'Rona startup: WealthVoice.ai. Tips for hiring, checking references, picking tools and systems, having your "Hit by a Bus" failsafe, and documentation.