Beauty from the Heart


Zoe Boikou on Zoeva Cosmetics, the global beauty brand founded from her living room

Season 2, Ep. 6

Today I’m talking to Zoe Boikou, the founder of Zoeva Cosmetics. Zoe’s story is fascinating; she started Zoeva in 2008 in her living room, with an eBay account and 10 brushes to sell. By 2016 she had sold over 5 million brushes, and today Zoeva comprises over 300 products and tools. 

What really struck me was Zoe’s inspiration for starting the brand. We recorded this podcast some time ago, so her ‘new’ foundation is now well and truly out there, and any other references like where we are and any travel were of course part of life before lockdown.

Here are a few things that you may wish to take a look at...

Zoeva website:

Zoe Boikou on Instagram:

Zoeva on Instagram:  

Cliomakeup YouTube original brush set review from 2009:

Domestic abuse, government advice:

Women’s Aid domestic abuse advice, telephone or online:  

More Episodes


What Black Lives Matter means for beauty with Dr. Ateh Jewel

Season 2, Ep. 13
Today, I’m joined by an award winning beauty journalist, producer, brand founder and diversity advocate, Dr. Ateh Jewel. For as long as I can remember, Ateh has been at the forefront of conversations within the beauty industry about how we all need to work towards creating more of a diverse landscape.When the world became aware of the story of George Floyd in May 2020, a widespread conversation ignited about the importance of the Black Lives Matter movement. Within the beauty industry, Ateh was encouraging this discussion to create a wider awareness and ignite positive change. So, today, she joins me to share her experiences of being a black woman and mother in society today, and how the beauty industry can work together to create a better future.Ateh’s blog:www.jeweltonesbeauty.comAteh on’s foundation range, coming for Ateh’s foundation: in conversation with Susanna Taylor from Get the Gloss: in conversation with Caroline Hirons: Space by Space NK with Ateh: Gary, the Plastic Fetto, Palette: Braithwaite, I Am Not Your Baby Mother: