Beauty from the Heart
Zoe Boikou on Zoeva Cosmetics, the global beauty brand founded from her living room
Today I’m talking to Zoe Boikou, the founder of Zoeva Cosmetics. Zoe’s story is fascinating; she started Zoeva in 2008 in her living room, with an eBay account and 10 brushes to sell. By 2016 she had sold over 5 million brushes, and today Zoeva comprises over 300 products and tools.
What really struck me was Zoe’s inspiration for starting the brand. We recorded this podcast some time ago, so her ‘new’ foundation is now well and truly out there, and any other references like where we are and any travel were of course part of life before lockdown.
Here are a few things that you may wish to take a look at...
Zoeva website: https://zoevacosmetics.co.uk
Zoe Boikou on Instagram: www.instagram.com/zoeboikou
Zoeva on Instagram: www.instagram.com/zoevacosmetics
Cliomakeup YouTube original brush set review from 2009: https://www.youtube.com/watch?v=AP6wvFAZUTo
Domestic abuse, government advice: https://www.gov.uk/guidance/domestic-abuse-how-to-get-help
Women’s Aid domestic abuse advice, telephone or online: https://www.womensaid.org.uk/information-support/