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Beauty Expanded


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  • 58. S2EP58: Booked Solid: Mastering Messaging to Attract Clients Without Having to Spend Money on Ads

    01:13:35
    In this episode of the Beauty Expanded podcast, I sit down with Elizabeth, a PMU coach from the District of Beauty. We discuss strategies for refining your service messaging, attracting your ideal clients, and mastering the booking process.Elizabeth shares her journey and emphasizes the importance of effective communication and understanding clients' emotions to excel in the beauty industry. Additionally, we explore the unique challenges faced by ADHD entrepreneurs, particularly analysis paralysis. Elizabeth offers practical steps to simplify business processes and maintain authenticity. Listen in to learn how to elevate your PMU business, increase pricing, and showcase your true self in the market.About Elizabeth SnareElizabeth is a PMU Brow artist with almost 8 years of experience, specializing in microblading, powder brows, and nano brows. She's passionate about creating natural-looking brows that enhance her clients' unique beauty. Elizabeth considers herself a color specialist, with a deep love for pigment science and color theory.After a challenging start in the industry, Elizabeth discovered the power of authentic marketing and client connection. Now, she's on a mission to help other artists find their voice and succeed in the PMU world.When she's not transforming brows or coaching artists, Elizabeth is a proud mom to a spirited 5-year-old daughter. She's an avid learner, hobby collector (thanks to ADHD!), outdoor enthusiast, and lover of a good smutty book.Connect with Elizabeth:Marketing Page: @thedistrictofbeautyBrow Page: @districtofbeautybrowsHave a question for me? Someone you want to recommend on our show?Leave me a voice note: https://www.speakpipe.com/BeautyExpanded Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.

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  • 57. S2EP57: Social Media Is the Slowest Way to Grow

    34:42
    Welcome back to another episode of the Beauty Expanded Podcast! It’s been a while, and I’m so excited to fill you in on what’s been happening behind the scenes.Today we're talking about something that might surprise you - why social media might not be the best way to grow your business. I know, I know, it sounds crazy, but hear me out.In this episode, I'm sharing:Why I've been pulling back from social media latelyWhy Google ads might be more effective for our industry than social mediaThe importance of making sure your online presence matches your brandI'm also sharing some real numbers from my own experience, like how we spend about $1000 a month on advertising and how that compares to the cost of our services. I'll explain why I think it's worth the investment.Remember, this is based on my experience, and it's all about finding what works for your specific business.Curious about becoming a paramedical tattoo artist? Check out my YouTube playlist "How to Become a Paramedical Tattoo Artist" for in-depth insights and tips! Watch here: https://www.youtube.com/playlist?list=PLN8ODzYBLAQIb33jSJAeyPZ69YkcsEY3K And if today's episode has inspired you to take action in your beauty career, I've got some next steps you might want to consider:Book a $50 Career BreakthroughIf you're an aspiring artist considering a career change, I have something special for you. It’s called the Career Breakthrough – a personalized de-risk assessment to help you make informed decisions before switching careers. For just $50, this could save you a lot of stress and uncertainty. Learn more here: https://www.jaydhernandez.com/offers/PmGFGds8/checkoutFor Artists: 1:1 Biz Coaching $500For those of you already in the industry looking to level up your business game, I offer 1:1 Business Coaching sessions. For $500, we'll work together on strategies to help you attract your dream clients and achieve consistent sales. Book your 1:1 call with me here: https://www.jaydhernandez.com/offers/Js836tJ6/checkoutHave a question for me? Someone you want to recommend on our show?Leave me a voice note: https://www.speakpipe.com/BeautyExpandedJayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.For more info, please check out www.studioconceal.com
  • 56. S2E56: Will I Be Successful in Paramedical Tattooing? 5 Questions to Ask Yourself

    19:43
    Do you still find yourself thinking about getting into this industry at least once a week? Are you researching the internet endlessly at night? Feeling overwhelmed, unsure or even scared - not knowing if you could really make a career out of this?Then…THIS episode is for you!Before you take a huge leap in faith, ask yourself these 5 powerful questions, first.In the past 6 years, I’ve had the opportunity to train, mentor and coach new artists like you with zero tattooing and entrepreneurial experience, and have seen them grow wildly successful and fulfilling careers in the paramedical tattoo space.I believe these 5 questions, when answered honestly, can truly set you up to be a successful technician and business owner: 1. Are you 100% comfortable with nudity and physical touch? This industry requires a high level of intimacy with clients.2. Do you truly have a passion for helping people? Paramedical tattooing is about so much more than just the technical skills.3. Are you coachable and eager to constantly learn? This field is ever-evolving, and you need to be adaptable.4. Can you take full accountability when things don't go as planned? You'll face challenges, and you need to be able to own them.5. Are you willing to put yourself out there and overcome the fear of judgment? Stepping into this niche takes courage.By the end of this episode, you'll have a crystal clear sense of whether you've got what it takes to not just survive, but thrive, as a paramedical tattoo entrepreneur. Believe me, I've seen so much talent get discouraged and give up because they simply weren't prepared.I don't want that to happen to you. My goal is to save you from investing time and money into training, only to realize this career path isn't the right fit. Instead, you can use this episode to get laser-focused on whether you have the mindset, skills, and unshakable passion to make it in this industry.Trust me, if you do, the rewards are unlike anything else. This career has the power to transform lives in the most profound way. It changed my life in so many ways, and I'm confident it can do the same for you. Tune in to the full episode now to see if you've got what it takes to be a successful paramedical tattoo artist and change lives!Have a question for me? Someone you want to recommend on our show?Leave me a voice note here!Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.For more info, please check out Studio Conceal
  • 55. S2EP55: Mariah Sanchez: What It’s Like to Start From Ground Zero 2X and Open up a Licensing Esthetics Academy

    01:04:35
    In this episode, I have the incredible chance to interview Mariah Sanchez. She’s an esthetician with over a decade of experience and a passion for pushing the boundaries of the industry. After building a successful business in Washington, she bravely started anew in Arizona. Now, she's opening a state-of-the-art academy to empower the next generation of estheticians with top-notch, up-to-date training.Mariah is bursting with passion about transforming the aesthetics industry and licensing process entirely, so if you're an aspiring esthetician or a beauty entrepreneur looking to level up your business, this episode is a must-listen!Things We Cover:Transitioning from working at Ulta to finally becoming a solo esthetician on your own!What helped her generate $10k months that first year and grow her businessThat dreaded moment when you move out of state and know NO ONE. How do you bounce back?The little things that make a HUGE difference in building client loyaltyWhy your mindset is the key to making it all happen (or not!)Mariah's not holding back on how outdated aesthetics training is. Change is comin', people!Other sides to her that you typically don’t see on her Instagram, like being a Mother and a wifeFind Mariah on Instagram: @mariah_estyProject Esty Instagram: @projectestyLearn more about Mariah’s academy here: https://projectesty.com/Have a question for me? Someone you want to recommend on our show?Leave me a voice note here!Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.For more info, please check out Studio Conceal
  • 54. S2E54: Medical Tattooing with Gina Lee from Elevated You Studio

    58:59
    Ever wish you could just hit the reset button on life? My guest on this podcast episode did exactly that! Meet Gina Lee, a paramedical tattoo artist and seriously inspiring woman. She went through a divorce, felt lost, and then totally reinvented herself in this incredible field.Gina's so honest about those tough times, but it's her passion for helping others with paramedical tattooing that really shines through. We geek out on tattoo techniques, colors, the whole deal –– but also talk about the deeper impact. Getting trained properly, having the right mindset...things a lot of us struggle with.Whether you're a total newbie in the industry or a seasoned artist, Gina's got some seriously valuable insights to share about covering dark scars, titanium dioxide, and more! If you want a healthy dose of inspiration with practical knowledge, this episode is for you!A bit more about Gina:Gina Lee, founder of Elevate You Studios, has been revolutionizing the medical tattooing industry with her unique blend of compassion and skill for 6 years. Transitioning from a people-focused career in retail to becoming a master in medical tattooing, Gina has dedicated herself to transforming lives. Her studio offers a sanctuary for individuals seeking to reclaim confidence through expertly camouflaged scars and stretch marks. Beyond her exceptional services, Gina is committed to inspiring people to get through life challenges with resilience and positive thinking based on her life experience as a single mom, as well as raising industry standards through robust training programs, recently celebrated for garnering high praise from her students. For Gina, these aspiring artists are not just students but the future torchbearers of sincerity and artistry in medical tattooing.Connect with Gina:Instagram: @elevateyoustudio_medicaltattoo Web: www.elevateyoustudio.comTraining site: https://www.elevateyoustudio.com/training-with-meTiktok: elevateyoustudioHave a question for me? Someone you want to recommend on our show?Leave me a voice note here:Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.For more info, please check out Studio Conceal
  • 53. S2E53: How You Value Your Time Says A Lot About Your Business

    28:05
    Welcome back to another episode of the Beauty Expanded Podcast. Today, we're diving into the powerful connection between valuing your time, self-worth, and success in your business. Get ready because this one's going to hit deep.Lately, I've been in a bit of a funk when it comes to social media. You know how it goes—one minute you're just mindlessly scrolling, and the next you're trapped in the vortex, jumping from trend to trend, feeling like you just can't keep up anymore.But then I tuned into this podcast from one of my mentors, and it was exactly what my soul needed to hear! He said something that resonated deeply—highly successful people tend to do things differently than the mainstream and so it was a great reminder to not feel obligated to follow trends and be a “follower” but a pioneer.I also share a little story about pancakes (yes, really!) that perfectly illustrates how prioritizing myself is leading to a life filled with freedom and joy. And hey, if you have your own "pancake story" about prioritizing yourself, I'd love to hear it!Have a question for me? Someone you want to recommend on our show?Leave me a voice note here!Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.For more info, please check out Studio Conceal
  • 52. S2E52: CPA, Tax & Accounting Expert Q&A for Beauty Professionals With Renesha

    57:48
    On this episode of the Beauty Expanded podcast, we're excited to pull back the curtains once more and give listeners exclusive access to one of our monthly mentorship coaching calls!Every month, we host coaching calls to continue educating our mentees on paramedical tattooing techniques and business strategies after their initial training. We also bring in industry experts to share specialized knowledge. For this session, we were privileged to have Renesha from The Money Council join us. Renesha is a Certified Public Accountant (CPA) and Founder of The Money Council®, providing holistic accounting and tax solutions for beauty and wellness entrepreneurs. During this episode, Renesha spends time dissecting fundamental bookkeeping and tax concepts such as:Bookkeeping basics every entrepreneur needs to knowTax filing tips Key components of a write-offDetails on writing of educational expenses when you become a permanent make-up artist, esthetician, or MedSpa ownerAnd more financial wisdom for beauty business owners!Whether you're just starting out or looking to refine your processes, this episode covers essential financial knowledge that's often overlooked when building a beauty business.Get in touch with Renesha: Instagram: @themoneycouncilEmail: support@themoneycouncil.com To learn more about her financial spa routines available for your Beauty or Wellness business, visit: http://www.themoneycouncil.com/ Helpful Links from Our Podcast Guest:101 Tax Deductions for Service Entrepreneurs: https://www.themoneycouncil.com/taxguide Application link: https://www.themoneycouncil.com/apply For beauty entrepreneurs with under $75,000 in revenue, we recommend checking out DigiSuite Council's financial services and resources: https://www.digisuitecouncil.com/cpachatsTake the next step towards becoming a certified paramedical tattoo artist! Apply here.Have a question for me? Someone you want to recommend on our show?Leave me a voice note here!Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.For more info, please check out Studio Conceal