Beauty Disruptors

In this episode, I’m sharing the personal "secret weapons" that have been game-changers for me and my business. These amazing professionals have been working behind the scenes, helping me level up and keeping my entrepreneurial journey enjoyable.What I Cover in This EpisodeWhy comparing yourself to others (or even your past self) can steal your joyThe incredible people who've become my business secret weaponsWhy investing in yourself and your business is crucial for growthHow I'm reshaping my business focus and why it's exciting meMy Secret Weapons (You Need to Know About)Elizabeth from The District of Beauty: This messaging queen has rekindled my love for social media (well, almost!)Podcast Interview with Elizabeth: S2EP58: Booked Solid: Mastering Messaging to Attract Clients Without Having to Spend Money on AdsConnect with Elizabeth: @thedistrictofbeauty | districtofbeautybrowsJulie Chandler: My go-to business psychic who helps me see my blind spotsConnect with Julie:Instagram: @juliechandlerpsychicWebsite: https://www.juliechandler.co.uk/Tracy Goodwin: The voice coach who's helped me connect with my audience on a whole new levelPodcast Interview with Tracy: S2E49: The Power of Your Voice with Tracy GoodwinWebsite: Captivate the RoomResources You Don't Want to MissJames Wedmore's "Mind Your Business" podcast (seriously, check it out!)The audiobook that blew my mind: "10X Is Easier Than 2X" by Dan SullivanWhat's Coming Up NextJoin the waitlist for our next 3D Nipple Drawing Course! Click HereHave a question for me? Someone you want to recommend on our show?Leave me a voice note: https://www.speakpipe.com/BeautyExpanded Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.

This episode is a quick one, but it's packed with some powerful stuff about confidence that's been on my mind lately. This week, I'm in the middle of some big meetings, and though I can’t spill all the tea just yet, the opportunities are huge! Reflecting on my journey, I’ve realized how investing in myself has led to phenomenal growth. I’ll be sharing an eye-opening exercise that could shift your perspective on confidence and inspire new strategies.Now, let’s touch on a crucial aspect of our industry: selling confidence, because that's what we do in the beauty industry. Here's the truth - you can't sell what you don't have. If you're not feeling confident internally, it's going to be really hard to sell confidence to others. It shows in everything - how you generate leads, talk to clients, even your tone of voice.So, I challenge you to think about this: If you had 10 times more confidence, what would you do differently in your business? What's stopping you from having that confidence now?Have a question for me? Someone you want to recommend on our show?Leave me a voice note: https://www.speakpipe.com/BeautyExpanded Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.____________________________________________________________________________Studio Conceal specializes in paramedical tattooing and training. Our mission is to help you feel more free, empowered and comfortable in your own skin.Book a $75 Career Breakthrough Call- A personalized de-risk assessment before switching careers!https://www.jaydhernandez.com/offers/umNGts65/checkout For Artists: 1:1 Biz Coaching $500- Book dream clients and make sales every day!https://www.jaydhernandez.com/offers/Js836tJ6/checkout For more info:https://studioconceal.com For speaking engagements:https://www.jaydhernandez.com View before/after transformations here:https://studioconceal.com/before-and-afters/ Listen to our "Beauty Expanded" Podcast for Beauty Professionals: https://studioconceal.mykajabi.com/beauty-expanded-podcast

In this episode of the Beauty Expanded podcast, I sit down with Elizabeth, a PMU coach from the District of Beauty. We discuss strategies for refining your service messaging, attracting your ideal clients, and mastering the booking process.Elizabeth shares her journey and emphasizes the importance of effective communication and understanding clients' emotions to excel in the beauty industry. Additionally, we explore the unique challenges faced by ADHD entrepreneurs, particularly analysis paralysis. Elizabeth offers practical steps to simplify business processes and maintain authenticity. Listen in to learn how to elevate your PMU business, increase pricing, and showcase your true self in the market.About Elizabeth SnareElizabeth is a PMU Brow artist with almost 8 years of experience, specializing in microblading, powder brows, and nano brows. She's passionate about creating natural-looking brows that enhance her clients' unique beauty. Elizabeth considers herself a color specialist, with a deep love for pigment science and color theory.After a challenging start in the industry, Elizabeth discovered the power of authentic marketing and client connection. Now, she's on a mission to help other artists find their voice and succeed in the PMU world.When she's not transforming brows or coaching artists, Elizabeth is a proud mom to a spirited 5-year-old daughter. She's an avid learner, hobby collector (thanks to ADHD!), outdoor enthusiast, and lover of a good smutty book.Connect with Elizabeth:Marketing Page: @thedistrictofbeautyBrow Page: @districtofbeautybrowsHave a question for me? Someone you want to recommend on our show?Leave me a voice note: https://www.speakpipe.com/BeautyExpanded Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.

Welcome back to another episode of the Beauty Expanded Podcast! It’s been a while, and I’m so excited to fill you in on what’s been happening behind the scenes.Today we're talking about something that might surprise you - why social media might not be the best way to grow your business. I know, I know, it sounds crazy, but hear me out.In this episode, I'm sharing:Why I've been pulling back from social media latelyWhy Google ads might be more effective for our industry than social mediaThe importance of making sure your online presence matches your brandI'm also sharing some real numbers from my own experience, like how we spend about $1000 a month on advertising and how that compares to the cost of our services. I'll explain why I think it's worth the investment.Remember, this is based on my experience, and it's all about finding what works for your specific business.Curious about becoming a paramedical tattoo artist? Check out my YouTube playlist "How to Become a Paramedical Tattoo Artist" for in-depth insights and tips! Watch here: https://www.youtube.com/playlist?list=PLN8ODzYBLAQIb33jSJAeyPZ69YkcsEY3K And if today's episode has inspired you to take action in your beauty career, I've got some next steps you might want to consider:Book a $50 Career BreakthroughIf you're an aspiring artist considering a career change, I have something special for you. It’s called the Career Breakthrough – a personalized de-risk assessment to help you make informed decisions before switching careers. For just $50, this could save you a lot of stress and uncertainty. Learn more here: https://www.jaydhernandez.com/offers/PmGFGds8/checkoutFor Artists: 1:1 Biz Coaching $500For those of you already in the industry looking to level up your business game, I offer 1:1 Business Coaching sessions. For $500, we'll work together on strategies to help you attract your dream clients and achieve consistent sales. Book your 1:1 call with me here: https://www.jaydhernandez.com/offers/Js836tJ6/checkoutHave a question for me? Someone you want to recommend on our show?Leave me a voice note: https://www.speakpipe.com/BeautyExpandedJayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.For more info, please check out www.studioconceal.com

Do you still find yourself thinking about getting into this industry at least once a week? Are you researching the internet endlessly at night? Feeling overwhelmed, unsure or even scared - not knowing if you could really make a career out of this?Then…THIS episode is for you!Before you take a huge leap in faith, ask yourself these 5 powerful questions, first.In the past 6 years, I’ve had the opportunity to train, mentor and coach new artists like you with zero tattooing and entrepreneurial experience, and have seen them grow wildly successful and fulfilling careers in the paramedical tattoo space.I believe these 5 questions, when answered honestly, can truly set you up to be a successful technician and business owner: 1. Are you 100% comfortable with nudity and physical touch? This industry requires a high level of intimacy with clients.2. Do you truly have a passion for helping people? Paramedical tattooing is about so much more than just the technical skills.3. Are you coachable and eager to constantly learn? This field is ever-evolving, and you need to be adaptable.4. Can you take full accountability when things don't go as planned? You'll face challenges, and you need to be able to own them.5. Are you willing to put yourself out there and overcome the fear of judgment? Stepping into this niche takes courage.By the end of this episode, you'll have a crystal clear sense of whether you've got what it takes to not just survive, but thrive, as a paramedical tattoo entrepreneur. Believe me, I've seen so much talent get discouraged and give up because they simply weren't prepared.I don't want that to happen to you. My goal is to save you from investing time and money into training, only to realize this career path isn't the right fit. Instead, you can use this episode to get laser-focused on whether you have the mindset, skills, and unshakable passion to make it in this industry.Trust me, if you do, the rewards are unlike anything else. This career has the power to transform lives in the most profound way. It changed my life in so many ways, and I'm confident it can do the same for you. Tune in to the full episode now to see if you've got what it takes to be a successful paramedical tattoo artist and change lives!Have a question for me? Someone you want to recommend on our show?Leave me a voice note here!Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.For more info, please check out Studio Conceal

In this episode, I have the incredible chance to interview Mariah Sanchez. She’s an esthetician with over a decade of experience and a passion for pushing the boundaries of the industry. After building a successful business in Washington, she bravely started anew in Arizona. Now, she's opening a state-of-the-art academy to empower the next generation of estheticians with top-notch, up-to-date training.Mariah is bursting with passion about transforming the aesthetics industry and licensing process entirely, so if you're an aspiring esthetician or a beauty entrepreneur looking to level up your business, this episode is a must-listen!Things We Cover:Transitioning from working at Ulta to finally becoming a solo esthetician on your own!What helped her generate $10k months that first year and grow her businessThat dreaded moment when you move out of state and know NO ONE. How do you bounce back?The little things that make a HUGE difference in building client loyaltyWhy your mindset is the key to making it all happen (or not!)Mariah's not holding back on how outdated aesthetics training is. Change is comin', people!Other sides to her that you typically don’t see on her Instagram, like being a Mother and a wifeFind Mariah on Instagram: @mariah_estyProject Esty Instagram: @projectestyLearn more about Mariah’s academy here: https://projectesty.com/Have a question for me? Someone you want to recommend on our show?Leave me a voice note here!Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.For more info, please check out Studio Conceal