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63. S3E63: Uncut Series: BTS Take 1
38:19||Season 3, Ep. 63In this raw, unfiltered episode, I'm sharing what it's actually like building and running a six-figure paramedical tattoo business- from client no-shows to working with breast cancer survivors, and even getting fired by my accounting firm (yep, that happened!).I'm pulling back the curtain on:How working less actually made me more profitableThe truth about what happens in the treatment roomReal stories that never make it to InstagramThe mindset shifts that changed everythingThis new series is all about giving you the unfiltered truth about building a successful business while staying true to yourself. No fluff, no perfectionism - just real talk about what it takes.Have a question for me? Someone you want to recommend on our show?Leave me a voice note: https://www.speakpipe.com/BeautyExpanded Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Disruptors podcast, where she empowers women to have full agency over how they work, when they work, and why they work through the art of paramedical tattooing—not just as a skill, but as a calling. This is an invitation to say Yes to building a life on your terms. ____________________________________________________________________________Studio Conceal specializes in paramedical tattooing and training. We believe every woman should have complete agency over her body. To feel deeply in tune with what brings her pleasure, what makes her feel powerful, what makes her feel alive.And that kind of freedom isn’t something you wait for. It’s something you decide.Book a $75 Career Breakthrough Call- A personalized de-risk assessment before switching careers!https://www.jaydhernandez.com/offers/umNGts65/checkout For Artists: 1:1 Biz Coaching $500- Book dream clients and make sales every day!https://www.jaydhernandez.com/offers/Js836tJ6/checkout For more info:https://studioconceal.com For speaking engagements:https://www.jaydhernandez.com View before/after transformations here:https://studioconceal.com/before-and-afters/ Listen to our "Beauty Disruptors" Podcast for Beauty Professionals: https://beautydisruptorspodcast.com/
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62. S3E62: Welcome to Beauty Disruptors!
08:37||Season 3, Ep. 62I took a pause, followed my intuition, and let this podcast evolve into what it needed to become. In this episode, I'm sharing why Beauty Expanded transformed into Beauty Disruptors, and what this means for all of us forging our own paths in the beauty industry.What I'm opening up about:The truth behind taking a pauseWhere we're headed (and why I'm so excited)What it means to truly own your greatnessIf you're ready to break some rules and create success on your terms, you're in the right place! Have a question for me? Someone you want to recommend on our show?Leave me a voice note: https://www.speakpipe.com/BeautyExpanded Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Disruptors podcast, where she empowers women to have full agency over how they work, when they work, and why they work through the art of paramedical tattooing—not just as a skill, but as a calling. This is an invitation to say Yes to building a life on your terms. ____________________________________________________________________________Studio Conceal specializes in paramedical tattooing and training. We believe every woman should have complete agency over her body. To feel deeply in tune with what brings her pleasure, what makes her feel powerful, what makes her feel alive.And that kind of freedom isn’t something you wait for. It’s something you decide.Book a $75 Career Breakthrough Call- A personalized de-risk assessment before switching careers!https://www.jaydhernandez.com/offers/umNGts65/checkout For Artists: 1:1 Biz Coaching $500- Book dream clients and make sales every day!https://www.jaydhernandez.com/offers/Js836tJ6/checkout For more info:https://studioconceal.com For speaking engagements:https://www.jaydhernandez.com View before/after transformations here:https://studioconceal.com/before-and-afters/ Listen to our "Beauty Disruptors" Podcast for Beauty Professionals: https://beautydisruptorspodcast.com/61. S2EP61: Beyond Bedside: Reinventing Careers for Burnt Out Nurses with Career Transition Mentor, Dr. Sharee Squires
57:08||Season 2, Ep. 61Meet Dr. Sharee Squires—a career transition mentor with 25 years of nursing experience, including 18 years at the bedside. Dr. Sharee knows firsthand what it’s like to feel stuck in a career that no longer fits and the challenges that come with stepping away from a role that feels like part of your identity. Now, she’s dedicated to helping other nurses and women over 45 navigate their own career transitions. We talk about everything from the stages of burnout to facing fears around change, and Dr. Sharee shares her insights on finding new paths in life without leaving behind who you are.Key Takeaways:Burnout Basics: How to tell if you’re “slightly toasted” or full-on “charcoal” (her words!), and what each stage means.Fears of Letting Go: Dr. Sharee breaks down the most common worries she sees—like losing touch with your nursing skills or starting over in something totally new.Finding Your Next Career: Real stories of nurses who’ve made big changes, moving into everything from healthcare IT to law and even creative fields.This episode is a reminder that it’s okay to want something new. If you’re at a crossroads or feeling “slightly toasted” in your career, Dr. Sharee’s advice will help you take the next step, no matter where you’re starting from.Follow Dr. Sharee:Instagram: @DrShareeSquiresFacebook: Dr. Sharee Squires Career Transition CoachWebsite: drsharee.netUnstoppable Career Transition Program: If you’re ready to make a career change and want support to make the leap in the next 90 days, reach out to Dr. Sharee. Her proven roadmap can guide you toward a new career path that’s both meaningful and manageable.𝐃𝐨𝐨𝐫𝐬 𝐎𝐩𝐞𝐧! 𝐒𝐮𝐩𝐞𝐫 𝐒𝐞𝐱𝐲 𝐀𝐰𝐞𝐬𝐨𝐦𝐞 𝟑𝐃 𝐍𝐢𝐩𝐩𝐥𝐞 𝐃𝐫𝐚𝐰𝐢𝐧𝐠 𝐂𝐥𝐚𝐬𝐬Join here: https://www.jaydhernandez.com/super-sexy-awesome-3dnipple-drawing-class Have a question for me? Someone you want to recommend on our show?Leave me a voice note: https://www.speakpipe.com/BeautyExpanded Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.60. S2EP60: Sharing My Personal Secret Weapons This Year
38:27||Season 2, Ep. 60In this episode, I’m sharing the personal "secret weapons" that have been game-changers for me and my business. These amazing professionals have been working behind the scenes, helping me level up and keeping my entrepreneurial journey enjoyable.What I Cover in This EpisodeWhy comparing yourself to others (or even your past self) can steal your joyThe incredible people who've become my business secret weaponsWhy investing in yourself and your business is crucial for growthHow I'm reshaping my business focus and why it's exciting meMy Secret Weapons (You Need to Know About)Elizabeth from The District of Beauty: This messaging queen has rekindled my love for social media (well, almost!)Podcast Interview with Elizabeth: S2EP58: Booked Solid: Mastering Messaging to Attract Clients Without Having to Spend Money on AdsConnect with Elizabeth: @thedistrictofbeauty | districtofbeautybrowsJulie Chandler: My go-to business psychic who helps me see my blind spotsConnect with Julie:Instagram: @juliechandlerpsychicWebsite: https://www.juliechandler.co.uk/Tracy Goodwin: The voice coach who's helped me connect with my audience on a whole new levelPodcast Interview with Tracy: S2E49: The Power of Your Voice with Tracy GoodwinWebsite: Captivate the RoomResources You Don't Want to MissJames Wedmore's "Mind Your Business" podcast (seriously, check it out!)The audiobook that blew my mind: "10X Is Easier Than 2X" by Dan SullivanWhat's Coming Up NextJoin the waitlist for our next 3D Nipple Drawing Course! Click HereHave a question for me? Someone you want to recommend on our show?Leave me a voice note: https://www.speakpipe.com/BeautyExpanded Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.59. S2EP59: Feeling Confident and Selling Confidence
20:50||Season 2, Ep. 59This episode is a quick one, but it's packed with some powerful stuff about confidence that's been on my mind lately. This week, I'm in the middle of some big meetings, and though I can’t spill all the tea just yet, the opportunities are huge! Reflecting on my journey, I’ve realized how investing in myself has led to phenomenal growth. I’ll be sharing an eye-opening exercise that could shift your perspective on confidence and inspire new strategies.Now, let’s touch on a crucial aspect of our industry: selling confidence, because that's what we do in the beauty industry. Here's the truth - you can't sell what you don't have. If you're not feeling confident internally, it's going to be really hard to sell confidence to others. It shows in everything - how you generate leads, talk to clients, even your tone of voice.So, I challenge you to think about this: If you had 10 times more confidence, what would you do differently in your business? What's stopping you from having that confidence now?Have a question for me? Someone you want to recommend on our show?Leave me a voice note: https://www.speakpipe.com/BeautyExpanded Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.____________________________________________________________________________Studio Conceal specializes in paramedical tattooing and training. Our mission is to help you feel more free, empowered and comfortable in your own skin.Book a $75 Career Breakthrough Call- A personalized de-risk assessment before switching careers!https://www.jaydhernandez.com/offers/umNGts65/checkout For Artists: 1:1 Biz Coaching $500- Book dream clients and make sales every day!https://www.jaydhernandez.com/offers/Js836tJ6/checkout For more info:https://studioconceal.com For speaking engagements:https://www.jaydhernandez.com View before/after transformations here:https://studioconceal.com/before-and-afters/ Listen to our "Beauty Expanded" Podcast for Beauty Professionals: https://studioconceal.mykajabi.com/beauty-expanded-podcast58. S2EP58: Booked Solid: Mastering Messaging to Attract Clients Without Having to Spend Money on Ads
01:13:35||Season 2, Ep. 58In this episode of the Beauty Expanded podcast, I sit down with Elizabeth, a PMU coach from the District of Beauty. We discuss strategies for refining your service messaging, attracting your ideal clients, and mastering the booking process.Elizabeth shares her journey and emphasizes the importance of effective communication and understanding clients' emotions to excel in the beauty industry. Additionally, we explore the unique challenges faced by ADHD entrepreneurs, particularly analysis paralysis. Elizabeth offers practical steps to simplify business processes and maintain authenticity. Listen in to learn how to elevate your PMU business, increase pricing, and showcase your true self in the market.About Elizabeth SnareElizabeth is a PMU Brow artist with almost 8 years of experience, specializing in microblading, powder brows, and nano brows. She's passionate about creating natural-looking brows that enhance her clients' unique beauty. Elizabeth considers herself a color specialist, with a deep love for pigment science and color theory.After a challenging start in the industry, Elizabeth discovered the power of authentic marketing and client connection. Now, she's on a mission to help other artists find their voice and succeed in the PMU world.When she's not transforming brows or coaching artists, Elizabeth is a proud mom to a spirited 5-year-old daughter. She's an avid learner, hobby collector (thanks to ADHD!), outdoor enthusiast, and lover of a good smutty book.Connect with Elizabeth:Marketing Page: @thedistrictofbeautyBrow Page: @districtofbeautybrowsHave a question for me? Someone you want to recommend on our show?Leave me a voice note: https://www.speakpipe.com/BeautyExpanded Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.57. S2EP57: Social Media Is the Slowest Way to Grow
34:42||Season 2, Ep. 57Welcome back to another episode of the Beauty Expanded Podcast! It’s been a while, and I’m so excited to fill you in on what’s been happening behind the scenes.Today we're talking about something that might surprise you - why social media might not be the best way to grow your business. I know, I know, it sounds crazy, but hear me out.In this episode, I'm sharing:Why I've been pulling back from social media latelyWhy Google ads might be more effective for our industry than social mediaThe importance of making sure your online presence matches your brandI'm also sharing some real numbers from my own experience, like how we spend about $1000 a month on advertising and how that compares to the cost of our services. I'll explain why I think it's worth the investment.Remember, this is based on my experience, and it's all about finding what works for your specific business.Curious about becoming a paramedical tattoo artist? Check out my YouTube playlist "How to Become a Paramedical Tattoo Artist" for in-depth insights and tips! Watch here: https://www.youtube.com/playlist?list=PLN8ODzYBLAQIb33jSJAeyPZ69YkcsEY3K And if today's episode has inspired you to take action in your beauty career, I've got some next steps you might want to consider:Book a $50 Career BreakthroughIf you're an aspiring artist considering a career change, I have something special for you. It’s called the Career Breakthrough – a personalized de-risk assessment to help you make informed decisions before switching careers. For just $50, this could save you a lot of stress and uncertainty. Learn more here: https://www.jaydhernandez.com/offers/PmGFGds8/checkoutFor Artists: 1:1 Biz Coaching $500For those of you already in the industry looking to level up your business game, I offer 1:1 Business Coaching sessions. For $500, we'll work together on strategies to help you attract your dream clients and achieve consistent sales. Book your 1:1 call with me here: https://www.jaydhernandez.com/offers/Js836tJ6/checkoutHave a question for me? Someone you want to recommend on our show?Leave me a voice note: https://www.speakpipe.com/BeautyExpandedJayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.For more info, please check out www.studioconceal.com