Be My Neighbor

If we were to look on the bright side of 2020, being environmentally conscious when it comes to the air we breathe and the products we consume, has become top priority.  That’s why we were so excited to have the Chief Marketing Officer of Boxed Water is Better, Rob Koenen, come on with us today. If you don’t know Boxed Water, or haven’t seen the white cartons firsthand, it is the first national company to offer a sustainable alternative to plastic water bottles. In his role, Rob is charged with expanding Boxed Water’s core message and empowering consumers to make a statement that “sustainability matters.” 

We also couldn’t wait to get a hold of Rob as his marketing resume speaks for itself - he has built true lifestyle brands for companies in food, apparel and footwear. Rob’s extensive marketing and leadership experience for Boxed Water is rooted in story-telling with innovative campaigns that span multiple communication channels, and we’re so happy to be able to pick his brain when it comes to putting together true marketing campaigns that resonate and truly make an impact. 

In this episode, we speak to building a brand, where to even begin and more specifically, 5 strategies that a company should be doing to build a trusted and believable brand name.  We also speak to our current environment situation – why all those LaCroix’s we drink are so bad for the environment and Boxed Water’s plan for the future.  This company is doing amazing things and we’re so happy to be on board.