BayInCo podden

Nina Selander has built her career around people, leadership and organisational development. With a strong background in Human Resources and executive leadership, she has developed a deep understanding of what it takes to build organisations, navigate change and lead people through both opportunities and extraordinary challenges.As former CEO of NEVS (National Electric Vehicle Sweden), Nina experienced the realities of leading a business through a period of significant uncertainty and financial pressure. Her journey from HR leadership to the CEO position gave her a unique perspective on the balance between people, performance and business survival – and the courage required to make difficult decisions when there are no easy answers.In this episode of the BayInCo Podcast, Nina shares her leadership journey and the experiences that have shaped her understanding of responsibility, resilience and what it truly means to lead when the stakes are high.Together, we explore the realities of leadership beyond strategies, titles and ambitions. How do you build trust when you don't have all the answers? How do you make decisions that profoundly affect people's lives? And how do you stay true to your values when financial realities challenge everything you believe in?We also explore a more personal side of Nina's journey. What happens when professional success is challenged by circumstances beyond your control? How do difficult experiences shape your identity, your priorities and your definition of success? And what does it take to find the courage to grow, question yourself and move forward when the path ahead is uncertain?Throughout our conversation, we reflect on the importance of self-awareness, authenticity and personal development. Nina's experiences offer a powerful perspective on how leadership is not only about guiding others, but also about understanding yourself, acknowledging mistakes and discovering what truly matters in life.Whether you are a CEO, an HR professional, a senior leader or simply interested in personal growth and leadership, this conversation offers valuable perspectives on courage, responsibility, resilience and the human side of leadership.Let yourself be inspired in our latest episode of BayInCo Podden that started in 2023.

Möt Julia Kronberg – ledaren, förändringsdrivaren och marknadsstrategen som brinner för att utveckla människor, bygga starka team och skapa affärer som växer. En nyfiken och engagerad person som drivs av att utmana gamla sanningar, tänka nytt och omsätta idéer till verkliga resultat. Med en gedigen bakgrund inom marknadsföring, kommunikation och affärsutveckling har Julia gjort en spännande resa mellan konsultvärlden och ledande positioner på kundsidan. Hon har tidigare haft ledande roller på bland annat PHD och OMD, där hon arbetat med några av Nordens starkaste varumärken.Idag är Julia Group Marketing Manager på Stena Line, där hon leder marknadsföringen över hela Europa. Hon har varit en drivande kraft bakom en omfattande transformation – från traditionell marknadsföring till en modern, datadriven och AI-integrerad affärsfunktion. Hennes passion för förändringsledning, modigt ledarskap och förmågan att skapa resultat genom människor har också bidragit till att hon uppmärksammats som en av Sveriges mest inspirerande förändringsledare.Men vad krävs egentligen för att bygga framtidens marknadsorganisation? Hur kommer AI att förändra våra arbetssätt, kompetensbehov och ledarroller? Och när tekniken blir tillgänglig för alla – vad är det då som skapar verkliga konkurrensfördelar?Vi pratar också om Julias personliga resa, hennes drivkrafter och vad som inspirerar henne att ständigt utvecklas. Hur bygger man en kultur där människor vågar utmana, experimentera och tänka nytt? Och hur säkerställer vi att tekniken stärker, snarare än ersätter, det mänskliga perspektivet?Lyssna på ett inspirerande samtal om framtidens marknadsföring, AI, förändringsledning och kraften i att utveckla både människor och organisationer till sin fulla potential.Låt dig inspireras av vårt senaste avsnitt av BayInCo Podden – Be All You Can Be.

Möt Mårten Westlund – kommunikatören, entreprenören och äventyraren som drivs av nyfikenhet, energi och en stark vilja att göra det oväntade. En person som lika gärna kastar sig in i en kommunikativ utmaning som i ett äventyr långt utanför den vanliga komfortzonen.En profil som arbetat med marknad, kommunikation och varumärken under större delen av sitt yrkesliv. Som prisbelönt kommunikationsstrateg och entreprenör har Mårten lång erfarenhet av att bygga varumärken, skapa förtroende och hantera kommunikation när det verkligen gäller.För många blev han rikskänd som kommunikationschef på Liseberg under den dramatiska branden på Oceana. Hans öppna, tydliga och förtroendeskapande kommunikation under krisen uppmärksammades brett och bidrog till att han utsågs till Årets offentliga kommunikatör 2024. Idag driver han kommunikationsbyrån MOTTOT.Men Mårten är också äventyraren som gärna utmanar det förväntade. Han har simmat över Kattegatt från Læsø till Tistlarna och under pandemin tog han och familjen ett minst sagt annorlunda beslut – att hemskola sina fyra barn och resa ett helt varv runt jorden. Resan tog dem genom 14 länder och exakt 100 olika boenden.Vad är det som driver Mårten att ständigt söka nya utmaningar? Vad har äventyren lärt honom om människor, kommunikation och ledarskap? Och vad krävs egentligen för att skapa förtroende när en organisation befinner sig mitt i en kris?Lyssna på ett inspirerande samtal om kommunikation, mod, nyfikenhet och kraften i att ibland våga göra det oväntade.Låt dig inspireras av vårt senaste avsnitt av BayInCo Podden – Be All You Can Be.

Stefan Syrén has built his career around leading and transforming international businesses. With a background spanning Procter & Gamble, Papyrus and Alliance Healthcare, he has developed extensive experience in driving change, performance and growth across industries, markets and cultures.Today, Stefan is President and CEO of Gunnebo Group, a global security business focused on Entrance Control and Safe Storage. Since taking the CEO role in 2019, he has led Gunnebo through a significant transformation – reshaping the portfolio, sharpening the strategic focus and building an organisation positioned for profitable international growth.In this episode of the BayInCo Podcast, Stefan shares his leadership journey and the experiences that have shaped his view of what it takes to successfully lead organisations through transformation and change.Together, we explore what great leadership looks like when strategy needs to become action. How do you create clarity and engagement during major change? How do you decide what to focus on – and what to stop doing? And how do you build teams that combine accountability, trust and performance?We also explore another important part of Stefan’s life: his passion for Ironman training and competition. The discipline, preparation and perseverance required to take on an Ironman provide an interesting parallel to leadership – setting ambitious goals, dealing with setbacks and continuing to perform when things get tough.Whether you are a CEO, senior leader or simply interested in leadership and performance, this conversation offers valuable insights into transformation, culture, resilience and what it takes to keep moving forward.Let yourself be inspired in our latest episode of BayInCo podden that started in 2023.

Axel Berntsson has built his career around leading and transforming industrial businesses. With a background spanning management consulting at Accenture and senior leadership roles at CPS Color, ESAB and Absolent Air Care Group, he has developed extensive experience in driving growth, change and performance across global organisations.Today, Axel is President and CEO of Bulten Group, a global industrial company with operations across Europe, Asia and North America. Before joining Bulten in 2025, he spent almost seven years as President and CEO of Absolent Air Care Group, where he helped expand the business into new markets and build the organisation for profitable international growth.In this episode of the BayInCo Podcast, Axel shares his leadership journey and the experiences that have shaped his view of what it takes to successfully lead organisations through growth, transformation and change.Together, we explore what great leadership looks like when strategy needs to become action. How do you create a performance-driven culture without losing people along the way? How do you challenge an established business model while building confidence in a new direction? And how do you balance long-term value creation with the pressure to deliver results today?Axel also reflects on his journey from management consultant to CEO, the lessons he has learned from leading international industrial businesses, and why leadership ultimately comes down to creating clarity, building strong teams and having the courage to make decisions.Recently recognised as one of Sweden’s Future Top Executives 2026, Axel brings a pragmatic and hands-on perspective on modern leadership.Whether you are a CEO, senior leader, aspiring executive or simply interested in how organisations successfully navigate change, this conversation offers valuable insights into leadership, transformation, culture and building businesses that perform today while preparing for tomorrow.Let yourself be inspired in our latest episode of BayInCo podden that started in 2023.

Bronwyn Brophy has spent more than 25 years in the global MedTech industry, holding senior leadership roles where she has driven strategy, accelerated growth, and led innovation across international markets. Today, as CEO of Vitrolife Group, a global leader in reproductive health technologies, she leads with a clear focus on both business performance and purpose.In this episode of the BayInCo Podcast, Bronwyn shares her leadership journey and reflects on the experiences that have shaped her throughout an international career spanning Johnson & Johnson, Covidien, Medtronic, Thermo Fisher Scientific, and now Vitrolife Group.Together, we explore what great leadership looks like in practice. How do you build alignment across cultures and global teams? What defines a high-performance culture? How do you develop future leaders? And how do you stay purpose-driven while delivering ambitious business results?Bronwyn also shares her thoughts on becoming a CEO, balancing long-term strategy with everyday execution, and the habits that help her lead through both success and adversity.Whether you are a leader, an aspiring executive, or simply passionate about organisational development, this conversation offers valuable insights into leadership, culture, and building organisations where people, purpose, and performance thrive together.

Frej Bergnehr is a senior leader at Volvo Cars whose career has taken him from HR specialist to transformation leader at the intersection of people, performance, and business strategy.Throughout his journey, Frej has challenged conventional thinking, led complex organisational change, and built a reputation for connecting talent, culture, and commercial success. But what makes his story particularly interesting is the transformation itself—how he evolved from a traditional HR background into a strategic business leader.Today, we'll explore that journey, the lessons learned along the way, and what it takes to create real impact in large, global organisations.Lets learn more…… 

The BayInCo Podcast brings together leaders, innovators, and industry experts to share insights that inspire professional growth, highlight emerging opportunities, and explore the trends shaping the future of work.In this episode, Kailash is joined by Michel Westher, CEO at Knowly, an entrepreneur and learning technology leader focused on helping organizations create measurable impact through learning and development. Throughout his career, Michel has worked at the intersection of education, technology, and organizational transformation, helping companies turn learning into sustained behavioral change.Together, they explore:• Why most corporate training programs fail to create lasting impact• The growing importance of strategic upskilling in a rapidly changing world• How organizations can identify the skills that matter most for the future• The critical role managers play in successful learning outcomes• How habits, reinforcement, and follow-up drive behavior change at scale• What the future of workplace learning may look likeThe conversation highlights a fundamental challenge facing modern organizations: knowledge alone is not enough. Sustainable learning requires systems, leadership engagement, continuous reinforcement, and a culture that supports behavioral change. Michel shares practical perspectives on how organizations can move beyond isolated training events and build learning environments that deliver measurable business results.A must-listen for anyone working with leadership, learning and development, HR, organizational development, talent management, and business transformation.DisclaimerThe views and opinions expressed in this podcast are solely those of the individuals and do not reflect the views, policies, or positions of any companies or organizations they are affiliated with. This content is for informational and entertainment purposes only.