Convo 38: Creating value from friction

Joe and Pat dive into the ways the markets are changing from a ‘zero to one’ winner takes all mindset towards ecosystems of value creation. The two look at how organisation and people interact with these new systems and explore the ways value can be created around the concept of friction. The two discuss how through either solving or embracing one you can find ways to develop new ideas and new value. Next time the two will look into new models for how to capture value once it has been created.

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