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Barrels and Business

with Jade Green

Join your host Jade Green on The Barrels and Business Podcast - a show that regardless of the surf conditions delivers entertaining, inspiration and insights on the best surf spots in the world, quintessential quivers, p
Latest Episode4/11/2021

John Logar and the 5 things you need to nail in your advertising

Are you ready for a MARKETING MASTERCLASS?!That is exactly what John Logar provides in this amazing episode with at least a dozen — I’m not exaggerating — insights, tips, and actionable pieces of advice for business owners looking to implement explosive online marketing strategies.John is the CEO and founder of Consulting Unleashed and he is an expert who coaches digital marketing agencies and consultants. Through his experience as a serial entrepreneur, he has a wealth of knowledge about online marketing and he shares amazing information with all of us!One of the things John prioritizes is BRANDING, a word you might have heard a thousand times before. However, John expands on how to successfully do it, which includes strategies to ensure you get web domains and social media handles under YOUR NAME.John wants to make sure your business is among the top results provided by a Google search and that you’re as visible as possible. After all, the goal is for you to TAKE CONTROL OF YOUR BRAND and have a digital footprint that leads your business to success.You’ve succeeded at lead generation through your online presence and advertising but how many of those are you converting? John is a big advocate of advertising and he sets this as an instrumental investment. However, even the best advertising campaigns can fail.Wait, WHAT?You can have the most beautiful logo and an amazing advertising campaign but if your sales team is not optimized, you will be throwing your money down the drain. What good is a lead if you don’t follow up on it?John provides perfect examples of businesses that have gotten this wrong so that YOU WON’T MAKE THE SAME MISTAKES. Plus, John has FIVE THINGS that are key in lead generation and management and you can learn all about them in this episode.He also talks about action fakers and how they can get a thousand ideas and not take a single action. Sometimes, people get stuck on trying to build the perfect product, the perfect ad, and instead end up never launching anything because they’re waiting for it to be perfect.This brings us to yet another nugget of information, which is engaging with the client. Don’t wait for things to be perfect. Go ahead and launch them! And then, get feedback. Feedback is what’s going to tell you if your idea is a good one or if it’s time to go back to the drawing board.Plus, you can also get this feedback from current clients! Engaging with them and understanding what made them choose you is a way to get invaluable information that can help you steer your business in the right direction.Key points(00:00): Welcome to Barrels and Business!(06:38): How John started SUPpin in Austin, Texas.(16:27): The offline marketing world vs. the online marketing world.(20:25): How to get an online domain with your name or the name of your business and the importance of making it searchable.(25:52): The importance of Google Maps and being present in the local online market in order to stay relevant and be easily found by customers.(32:13): Branding is everything and the middle of a pandemic is a great time to continue branding and marketing. Luxury brands invest in marketing during depressed economic times and they earn millions because of it.(35:51): Posting is not enough. There needs to be true engagement with the customers and understanding their journey from identifying who you are to purchasing what you are selling.(43:45): How to have consistent branding across different channels and why this is so instrumental for your message and to inspire trust in the client.(52:05): Testing an advertisement before investing a lot of money in it and finding out how many clicks you need to make a sale.(56:41): The crucial moment between a client making an inquiry and the business contacting them and engaging them.(01:02:24): The importance of optimizing the sales team and ensuring the leads gotten through advertising are contacted in a timely manner.(01:13:01): Businesses need to collect and analyse data about who is visiting their sites and the potential clients engaging with the brand.(01:21:15): An ad can saturate potential clients. When this happens, the ad needs to be shown to a different audience, placed on a different platform, or it needs to be redesigned.(01:23:41): Feedback from the market is crucial and it is what tells a business if the offer is successful. The idea doesn’t have to be perfect to launch it.(01:41:02): Analysing the data constantly and reviewing customer behavior is key for lead management and increasing sales.Key takeaways & quotesOnly 14% of total purchases were made online before COVID-19, a number that skyrocketed to 21% in only a year. This growth was expected to take place during three years, not just one.“The more content you put out the more your name is going to show. The goal is to own the first five or six pages that show up on a Google search.”A great way to name a company is by using short, punchy words and once that’s decided, the company should acquire the domain as soon as possible.Being in the right place is instrumental. Businesses need to be where their clients are, which involves choosing the right social media platforms and marketing channels.Back in 2006 five frames of reference were need by most people before making a purchase. Today, this number has increased to 32 frames of reference before deciding on a purchase. You need to have as much information as possible out there on different channels.Keep your logo simple and choose a color palette that provides consistency to your brand across different channels and backgrounds and that’s representative of your company.Advertising often fails because the sales team hasn’t been optimized. The advertising campaign is solid but the overall strategy isn’t.“Don’t advertise yourself, get a professional who can advertise your business for you.”Create actionable advertising that directs the client towards one specific action (e.g. buy now, call, contact on Facebook, etc.)“Always make an offer that’s visible and actionable. If there’s no offer, clients can’t buy.”Connect with Me and the Barrels and Business CommunityFacebook:https://www.facebook.com/barrelsandbusiness/Instagram:https://www.instagram.com/jadegreenau/Linkedin -https://www.linkedin.com/in/jadegreenauYouTube:https://www.youtube.com/JadeGreenWebsite:https://www.jadegreen.com.au/Connect with John LogarWebsite: https://www.consultingunleashed.com/?r_done=1YouTube: https://www.youtube.com/channel/UCftqg6zFMUffCHxKWP4LRTAInstagram: https://www.instagram.com/johnlogar1/Facebook: https://www.facebook.com/johnlogarspeakerMentioned resourcesThat First Glide: https://youtu.be/ZNReU5flF3oKnowem: https://knowem.com/The Zero Moment of True: https://youtu.be/g40rrWBx2okMJ de Marco on Action Fakers: https://youtu.be/tu9HHU2sE0MI Love Marketing: https://ilovemarketing.com/podcasts/Startup School with Seth: https://podcasts.apple.com/gb/podcast/seth-godins-startup-school/id566985370How to Win Friends and Influence People: https://amzn.to/3t9SlBPThe Alchemist: https://amzn.to/2PXuMgFSmall Business Big Marketing: https://podcasts.apple.com/nz/podcast/the-small-business-big-marketing-podcast-with-timbo-reid/id319019197
4/11/2021

John Logar and the 5 things you need to nail in your advertising

Are you ready for a MARKETING MASTERCLASS?!That is exactly what John Logar provides in this amazing episode with at least a dozen — I’m not exaggerating — insights, tips, and actionable pieces of advice for business owners looking to implement explosive online marketing strategies.John is the CEO and founder of Consulting Unleashed and he is an expert who coaches digital marketing agencies and consultants. Through his experience as a serial entrepreneur, he has a wealth of knowledge about online marketing and he shares amazing information with all of us!One of the things John prioritizes is BRANDING, a word you might have heard a thousand times before. However, John expands on how to successfully do it, which includes strategies to ensure you get web domains and social media handles under YOUR NAME.John wants to make sure your business is among the top results provided by a Google search and that you’re as visible as possible. After all, the goal is for you to TAKE CONTROL OF YOUR BRAND and have a digital footprint that leads your business to success.You’ve succeeded at lead generation through your online presence and advertising but how many of those are you converting? John is a big advocate of advertising and he sets this as an instrumental investment. However, even the best advertising campaigns can fail.Wait, WHAT?You can have the most beautiful logo and an amazing advertising campaign but if your sales team is not optimized, you will be throwing your money down the drain. What good is a lead if you don’t follow up on it?John provides perfect examples of businesses that have gotten this wrong so that YOU WON’T MAKE THE SAME MISTAKES. Plus, John has FIVE THINGS that are key in lead generation and management and you can learn all about them in this episode.He also talks about action fakers and how they can get a thousand ideas and not take a single action. Sometimes, people get stuck on trying to build the perfect product, the perfect ad, and instead end up never launching anything because they’re waiting for it to be perfect.This brings us to yet another nugget of information, which is engaging with the client. Don’t wait for things to be perfect. Go ahead and launch them! And then, get feedback. Feedback is what’s going to tell you if your idea is a good one or if it’s time to go back to the drawing board.Plus, you can also get this feedback from current clients! Engaging with them and understanding what made them choose you is a way to get invaluable information that can help you steer your business in the right direction.Key points(00:00): Welcome to Barrels and Business!(06:38): How John started SUPpin in Austin, Texas.(16:27): The offline marketing world vs. the online marketing world.(20:25): How to get an online domain with your name or the name of your business and the importance of making it searchable.(25:52): The importance of Google Maps and being present in the local online market in order to stay relevant and be easily found by customers.(32:13): Branding is everything and the middle of a pandemic is a great time to continue branding and marketing. Luxury brands invest in marketing during depressed economic times and they earn millions because of it.(35:51): Posting is not enough. There needs to be true engagement with the customers and understanding their journey from identifying who you are to purchasing what you are selling.(43:45): How to have consistent branding across different channels and why this is so instrumental for your message and to inspire trust in the client.(52:05): Testing an advertisement before investing a lot of money in it and finding out how many clicks you need to make a sale.(56:41): The crucial moment between a client making an inquiry and the business contacting them and engaging them.(01:02:24): The importance of optimizing the sales team and ensuring the leads gotten through advertising are contacted in a timely manner.(01:13:01): Businesses need to collect and analyse data about who is visiting their sites and the potential clients engaging with the brand.(01:21:15): An ad can saturate potential clients. When this happens, the ad needs to be shown to a different audience, placed on a different platform, or it needs to be redesigned.(01:23:41): Feedback from the market is crucial and it is what tells a business if the offer is successful. The idea doesn’t have to be perfect to launch it.(01:41:02): Analysing the data constantly and reviewing customer behavior is key for lead management and increasing sales.Key takeaways & quotesOnly 14% of total purchases were made online before COVID-19, a number that skyrocketed to 21% in only a year. This growth was expected to take place during three years, not just one.“The more content you put out the more your name is going to show. The goal is to own the first five or six pages that show up on a Google search.”A great way to name a company is by using short, punchy words and once that’s decided, the company should acquire the domain as soon as possible.Being in the right place is instrumental. Businesses need to be where their clients are, which involves choosing the right social media platforms and marketing channels.Back in 2006 five frames of reference were need by most people before making a purchase. Today, this number has increased to 32 frames of reference before deciding on a purchase. You need to have as much information as possible out there on different channels.Keep your logo simple and choose a color palette that provides consistency to your brand across different channels and backgrounds and that’s representative of your company.Advertising often fails because the sales team hasn’t been optimized. The advertising campaign is solid but the overall strategy isn’t.“Don’t advertise yourself, get a professional who can advertise your business for you.”Create actionable advertising that directs the client towards one specific action (e.g. buy now, call, contact on Facebook, etc.)“Always make an offer that’s visible and actionable. If there’s no offer, clients can’t buy.”Connect with Me and the Barrels and Business CommunityFacebook:https://www.facebook.com/barrelsandbusiness/Instagram:https://www.instagram.com/jadegreenau/Linkedin -https://www.linkedin.com/in/jadegreenauYouTube:https://www.youtube.com/JadeGreenWebsite:https://www.jadegreen.com.au/Connect with John LogarWebsite: https://www.consultingunleashed.com/?r_done=1YouTube: https://www.youtube.com/channel/UCftqg6zFMUffCHxKWP4LRTAInstagram: https://www.instagram.com/johnlogar1/Facebook: https://www.facebook.com/johnlogarspeakerMentioned resourcesThat First Glide: https://youtu.be/ZNReU5flF3oKnowem: https://knowem.com/The Zero Moment of True: https://youtu.be/g40rrWBx2okMJ de Marco on Action Fakers: https://youtu.be/tu9HHU2sE0MI Love Marketing: https://ilovemarketing.com/podcasts/Startup School with Seth: https://podcasts.apple.com/gb/podcast/seth-godins-startup-school/id566985370How to Win Friends and Influence People: https://amzn.to/3t9SlBPThe Alchemist: https://amzn.to/2PXuMgFSmall Business Big Marketing: https://podcasts.apple.com/nz/podcast/the-small-business-big-marketing-podcast-with-timbo-reid/id319019197
3/28/2021

Charlotte Lane & Kyle Probert on How to Manage Workplace Conflict Like a Unicorn

People often mistake communication for talking.When,actually, one of the best ways to improve your communication is by listening and listening to connect not just to respond.In this episode, Kyle Probert from APT Training and Charlotte Lane dish on communication tips and tools that will bring your business to a whole new level. Charlotte is the communication queen who set up her copywriting business and is now transitioning into helping others find their voice and communicate better. She also provides advice to businesses — including Kyle’s and mine! — on how to better communicate with our teams and with clients.Charlotte has many tips and tricks you can start using RIGHT NOW to improve communication within your team.For example, did you know that being silent is also a form of communication, and one that can instantly flip the switch and allow you to control the conversation?Silence doesn’t make you weak, in fact, it gives YOU THE POWER!Have you ever felt like your words are not coming across as you meant them? Communication styles vary from person to person and even the mood they are in can influence things! Charlotte explains the main four communication styles according to the DISC classification, which is an awesome tool you can use to streamline your interactions with others.Remember, you are the one that needs to ensure what you are saying comes across clearly and is understood. This requires you to understand how the other person communicates and as Kyle puts it, you need to be able to empathise with them as well.A big part of communication is conflict resolution. Conflict and arguments are bound to take place at some point. This is not a bad thing! As Kyle points out, great innovation can come from conflict.Sometimes, the members of your team are able to resolve the conflict on their own, but do you know how to mediate if the time comes? Charlotte explains more about the different scenarios that can take place according to the conflict styles of those involved and how to act to achieve a positive resolution.At the end of the day, you need to be as informed as possible and you have to be able to understand your team. Plus, you need to make sure they can communicate with you and with each other. Unfortunately we aren’t mind-readers! But there are different personality tests you can use right now that can have a huge impact on how you and your team communicate.Are you ready to become a master communicator? What are you waiting for? LISTEN NOW!Key points(00:00): Welcome to Barrels and Business!(04:28): Communication and connection are not just about talking more but also about listening more.(07:34): Listening is not the same as being passive. It’s the best way to learn more about a situation and get additional information that allows you to understand what the next step is.(13:08): The person sending the message needs to make sure it is understood as it was intended. Sometimes, reframing the message is the best way to make sure the information truly landed.(19:04): The type of medium used to communicate ideas matters. For example, someone who understands written information better would benefit from getting an email, while people who get it just by listening benefit from verbal communication.(31:10): It is important to adapt to be able to get your message across. It is not about using special words or phrases, it is about keeping in mind the context and the receiver of the message.(34:16): There are different communication stages when interacting with someone new. After the initial exploratory phase, there comes integration in which a relationship starts to build.(40:07): The specific changes that can take place when a team or relationship is deteriorating or ending its time working together.(43:49): Disagreeing with someone is not a negative thing, there can be constructive conflict that leads to a better way to do things. However, focusing on the end result is instrumental to achieve a positive resolution.(52:50): Biases can play an important role in communication and encouraging those who know more but are often quieter than others can be instrumental to achieve significant developments and innovation.(01:03:01): Negative communication can have a very detrimental effect on the entire team and bad consequences for the business overall. If this is coming from one team member, cutting the limb to save the body might be necessary.(01:12:09): Introducing communication strategies to the team by setting it in a way that focuses on the benefits and positive results that will come from implementing these tools.(01:16:15): It is important for the team to understand why different types of personalities are needed to run a successful business.(01:20:31): As part of a team, managers often need to put their agenda on a box and put that box on the shelf. Shelving your agenda allows you to truly listen and be there for your team members instead of worrying about the bottom line.Key takeaways & quotes“Connection with the people around us is one of the most important things and this can only be achieved through communication.”Creating connections in the workplace requires the environment to feel safe enough that everyone feels they can speak up and express themselves without fearing recrimination.“When you are in a conversation and you’re the person who is silent, you actually have more power in that situation.”Being able to have a conversation about how people within a team communicate can help to avoid misunderstandings.Effective communication with an audience involves empathizing with them.“There’s nothing wrong with conflict or disagreeing with someone. The best innovation comes from letting people argue in a constructive way.”A mediator never takes sides. Their role is to synthesize what the actual issue is and make sure the rules of engagement are followed. Sometimes, more than one mediation instance is needed to reach an agreement.Negative communication from one person can affect the entire team and lead to a bad workplace environment and business losses.As a leader, getting feedback about how you communicate and come across can help you improve your communication style.Connect with Me and the Barrels and Business CommunityFacebook:https://www.facebook.com/barrelsandbusiness/Instagram:https://www.instagram.com/jadegreenau/Linkedin -https://www.linkedin.com/in/jadegreenauYouTube:https://www.youtube.com/JadeGreenWebsite:https://www.jadegreen.com.au/Connect with Charlotte Lane and Kyle ProbertInstagram: @thecopyunicorn and @kyle_aptFacebook: https://www.facebook.com/charlotte.lane.37Charlotte’s LinkedIn: https://www.linkedin.com/in/charlotte-lane-a55969178/Kyle’s LinkedIn: https://www.linkedin.com/in/kyleprobertMentioned resourcesKyle’s Episode http://bit.ly/ep24barrelsLove Languages test https://www.5lovelanguages.com/DISC test https://discpersonalitytesting.com/free-disc-test/Talent Dynamics Test https://www.tdprofiletest.com/Brené Brown https://brenebrown.com/
3/14/2021

Greg Allan on How To Make Your Business Skyrocket on Social Media

Most trades based businesses think that social media won’t really help them..they think no one wants to look at at a tradie popping in a new light switch, a plumber unblocking a toilet or old mate slinging bricks over and over againWell Greg Allan, founder of The Electricians Success Academy and owner of Response Electricians, a business that exploded when they decided to challenge this thinking and put themselves in the shoes of the customer…the result, Singing Electricians with videos that went viral!Greg and his team now have 82K followers on IG, 154K followers on TikTok, and over 2 million views on YouTube! Thanks to this exposure and the leads it has generated the team have gone on to win multiple awards for most recommended electricians… OK, that part is mainly due to the exceptional service provided and by having everything systemised and process driven.Greg believes when it comes to social media, you need to SHOW YOUR TRUE SELF and that it’s all about authenticity, knowing yourself and what you want to achieve. This combined with knowing what your customer enjoys and where they hang out online is what’s going to allow you to connect with the audience including your clients, possible business partners, and potential employees!You need to leverage the tools provided by social media so that you can truly target your ideal clients, your “avatar”. And this is something that goes to ALL BUSINESSES. Regardless of how traditional your business might be, social media is instrumental now!As Greg puts it, “word-of-mouth is dead” because people are not talking to each other and the tall poppy syndrome has made people be less open to sharing their secret weapons. But almost everyone is on some form of social media!In this episode you will love how Greg opens up about his vulnerabilities, his former drinking problem and the work he has done to become the best version of himself, both for his businesses and his family.He is very open about seeking therapy and realizing he had been suppressing his feelings for so long, he didn’t even identify them anymore.This has led Greg to advocate strongly for therapy and include activities that promote good mental health, like journalling, into his everyday routine.That’s another key piece of advice from Greg! MAKE A SCHEDULE, and make sure you include some much-needed time for yourself.Greg really doesn’t hold back on the value especially when it comes to growing your business through social media, self-awareness, growth and healing. Watch this week’s episode HERE! You won’t regret it!Key points(00:00): Welcome to Barrels and Business!(05:13): The tools Greg Allan used to start his viral marketing strategy for Response Electricians.(10:43): The return on investment (ROI) brought by video content and the importance of using advertisement tools to promote this content.(12:13): Running a non-stop hiring campaign to ensure you will get the best possible candidate when it’s time to choose someone to hire.(19:40): Authenticity is the best way to make an impact on social media and attract the employees and clients you want to work with.(22:41): Traditional businesses also need to get on social media to grow their business.(27:21): Defining who your ideal client is and reviewing if you’re currently working with those customers and what you can do to reach them.(30:12): Using social media tools to target the audience you want to work with.(33:52): The challenges faced by sole traders and how charging the right price is key to work with the right clients and actually make a profit.(41:15): Vulnerability and understanding how your mind works to conquer any self-imposed obstacles that keep you from being the best version of yourself.(59:12): Journaling is a way to be vulnerable and improve how you understand your feelings and look out for yourself.(01:03:42): Journaling in third-person to coach yourself and talk to yourself to better connect with your inner being.(01:08:24): Tools to better organize your schedule, both workwise and for your personal life.(01:20:15): Becoming a parent as a business owner and making sure the couple is a partnership that plans together.Key takeaways & quotesWhen looking to hire, an ad that stands out from the rest can help you get the best candidates for a job position.“Put your authentic self out there, be you 100% and that’s going to encourage, inspire, and people will want to work with you.”“The problem with word of mouth now is that people are not talking as much anymore.” This is why getting on social media is so important.Working with customers you don’t like can make your entire workflow and environment a draining and stressful space.Social media tools can help you target your audience and pick and choose from the target audience you want to work with.Focusing on one specific service and client helps you stand out as the best provider of solutions for the problems and pain points they have.Looking for help when you’re feeling stressed or overwhelmed doesn’t make you weak, it allows you to take true ownership of your life and thrive in it.“You can’t help others if you don’t optimize yourself first.”Scheduling and prioritizing your tasks accordingly helps you achieve your peak performance at all levels.“As long as you know you are doing the best you can, don’t focus on the things you can’t change.”Connect with Me and the Barrels and Business CommunityFacebook:https://www.facebook.com/barrelsandbusiness/Instagram:https://www.instagram.com/jadegreenau/Linkedin -https://www.linkedin.com/in/jadegreenauYouTube:https://www.youtube.com/JadeGreenWebsite:https://www.jadegreen.com.au/Connect with Greg AllanWebsite:https://www.responseelectricianperth.com.au/LinkedIn: https://www.linkedin.com/in/gregallan-electriciansuccessacademy/Greg Allan Podcast https://gregallanpodcast.com/Electricians Success Academy https://electricians-success-academy.com/Facebook https://www.facebook.com/electricianssuccessacademy/YouTube https://www.youtube.com/channel/UCTecgJD26U3IGLnOjhYqEiQInstagram and TikTok: @responseelectriciansMentioned resourcesResponse Electricians Video Compilation https://youtu.be/aRtQLHSSbS0Meditations https://amzn.to/38wxPD5The Untethered Soul https://amzn.to/2PXT4HqIdeal Week Planner https://www.barrelsandbusiness.com/idealNegative Visualization https://dailystoic.com/premortem/ https://www.njlifehacks.com/stoic-negative-visualization-become-mentally-stronger/How to Make Friends and Influence People https://amzn.to/2OQ1Pm7Ego is the Enemy https://amzn.to/3tgjX7BThe Obstacle is the Way https://amzn.to/3ey5ik3The Daily Stoic App https://play.google.com/store/apps/details?id=rocks.tommylee.apps.dailystoicism&hl=en&gl=USBreath https://amzn.to/38u611RThe Oxygen Advantage https://amzn.to/3rIfMkC
2/28/2021

Kyle Probert on How To Connect With Your Team To Achieve Your Business’ Purpose

Training a team is all about communication, setting goals, and having an overarching purpose.But how can you communicate correctly and make sure your team is aligned with what you want for your business?Kye Probert is a service engineer who has transcended his skills as a technician and works as the leader of APT Hydraulics. The overall purpose of his business is to help hydraulics engineers be safer, more efficient, and fulfilled in their careers by providing the necessary training.Sounds straightforward enough, right?To achieve this, he has to make sure he is communicating properly with his team and their students. This includes making sure he understands how his students learn.As he puts it, when you are trying to teach something and people don’t get it, it’s not their fault, it’s yours!In this episode, Kyle talks about how preparation is even more important than the actual work you do every day. He lives by this, teaching others how to set everything up and practice on land before diving right into the sea.We talk about the importance of visualization. From when you are surfing to when you’re doing business and you’re thinking about the next move you’re going to make.Plus, talking about your vision with your team can make it more tangible. When you do this, the plan to achieve the set purpose turns into reality.Kyle also emphasizes the importance of ensuring the vision and virtues of his company are clear for him and everyone working with him.He has learned the hard way that without accountability, the virtues a business aspires to can get lost in the process.We also talk about the importance of creating a workspace that’s fun without being unprofessional and promoting an environment that allows people to be vulnerable and express their creativity.Learn more about how to communicate with your team and the tools you can use to share your vision: (link)Key points(00:00): Welcome to Barrels and Business!(06:01): Cardboard surfing is an example of how you can rehearse what you want to practice in life before you are where you need to be to do it.(11:20): Being a leader and painting the picture of what you want to achieve for the rest of the team.(14:20): Understanding how the team better captures information and making sure you’re providing it in the way that’s best for them.(22:44): How Kyle and his company, APT have been navigating the pandemic and the business had its best year yet in 2020!(32:17): Who is the best team member to place in a management or leadership position?(36:21): The importance of moving from the hierarchy model to a network model to remove hurdles that are obstacles to achieving the ultimate purpose.(51:11): Making the workplace a positive environment that encourages motivation and better results.(1:08:41): The mindset of just “fucking doing the job” without looking at the other needs of the business puts a ceiling on the growth of the company.(1:10:49): Setting one hour a week to implement new ideas and tools for the business.(1:20:38): Accountability is needed to stay true to the mission and vision of the company.(01:41:46): Business plan and five-year obsession set for APT.(01:48:46): The meaning of setting an overall purpose. This should be the north star of a company.(01:59:40): Thinking about the larger impact your business will have on the world when setting the values and virtues your company will exist by.Key takeaways & quotesWe can rehearse our skills before being at the place where we will be actually practicing them. You can train and rehearse for what you want to achieve wherever you are in your journey.“It’s the reps you do in the land that makes the biggest difference in the water.”Creating a network instead of a hierarchy can be the best way to successfully run a business.“Vulnerability is one of the main pieces of creativity, if you can’t be vulnerable you can’t have creativity.”Planning and implementing are not the same thing. It is necessary to set one hour a week to start executing new ideas and developing projects.The vision and mission of the business need to be embedded into the culture and there has to be accountability and metrics related to this mission.Scaling-down can be a great way to set a tangible picture for the team. This leads to the implementation of short-term and medium-term goals to achieve the larger result.Contributing to the world, beyond focusing only on profits and the self, is a more certain way to achieve true happiness and fulfillment.Connect with Me and the Barrels and Business CommunityFacebook:https://www.facebook.com/barrelsandbusiness/Instagram:https://www.instagram.com/jadegreenau/Linkedin -https://www.linkedin.com/in/jadegreenauYouTube:https://www.youtube.com/JadeGreenWebsite:https://www.jadegreen.com.au/Connect with Kyle ProbertWebsite: https://www.apthydraulics.com.au/Instagram: @apttrainingLinkedIn: https://www.linkedin.com/in/kyleprobert/?originalSubdomain=auMentioned resourcesThe Alliance https://www.amazon.com/dp/B00JTJ84EW/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1Ideal Week Calendar https://lavendaire.lpages.co/ideal-week-planner/Ask for the Tour of Duty training support@jadegreen.com.auRevolwe https://www.revolwe.com/
2/14/2021

How Jade overcame her soul sucking search for significance (and how you can too)

Ever wondered what makes Barrels & Business host Jade Green tick?It's all here in today's bonus episode. Guest host Joey Wehbe puts Jade in the hot seat. Listen as Jade takes you a journey from trailer and trauma to triumph, to lessons learned on the soul-sucking search for significance.Jade serves like she surfs: no holds barred. Authenticity is her thing, and she gets real with us about her life experiences. Her story is one the backwoods of Penrith, to a Sydney Harbor apartment, to finding her authentic self all over again.Along the way, Jade shares the lessons she's learned about building businesses, creating a meaningful life, and, yes, surfing her way to joy. Hear the practices she uses to make sure everything in her life comes from an authentic place.You'll also get some pointers about building human connections when you travel a lot and making time for yourself.Key points15:00: Jade's had many raw life experiences, but she wouldn't change her journey.21:10: It's the struggles and the choices made that help you evolve into the person you are today.25:25: Some of Jade's daily practices for building awareness.30:35: Hold space in your life for you. Get an accountability buddy who will help you make that space.36:30: Talking about Jade's new book and how they created the title39:25: About the soul-sucking search for significance42:40: Unpacking society's bullshit rules and falling back into her passion for surfing47:00: Sharing some early surfing experiences52:00: How to sustain connections with people when you're traveling a lot58:30: Don't get caught being busy. Your self-worth isn't tied to your ability to grind away.Key takeaways & quotesIf you're not happy, don't stay just because of the bullshit rules of society.Hurt people, hurt people.Life is all about choices. We choose who we want to be. Our past informs us, but it doesn't define who we are today.Too often we just react to things or go through the motions without really asking, "does this really serve me?"You are the only person that can make yourself feel significant.Recognize when you are doing things from an authentic place or if you're doing it for an ego boost."What I knew for sure was that I was a surfer, and the thing that brought me the most joy and made me feel the most me was surfing, and I hadn't been doing it for 17 years."If you're always on the road and looking for connections to people, video conference. It's way better for holding a human connection.We are not alive to grind away until we die. He who has the most toys doesn't win. Stop living life on vanity metrics."It's our responsibility to provide workplaces where people wake up in the morning wanting to go in and feel happy; not wanting to come home and slit their wrists."Connect with Me and the Barrels and Business CommunityFacebook:https://www.facebook.com/barrelsandbusiness/Instagram:https://www.instagram.com/jadegreenau/LinkedIn -https://www.linkedin.com/in/jadegreenauYouTube:https://www.youtube.com/JadeGreenWebsite:https://www.jadegreen.com.au/Connect with Joey WehbeFacebook: https://www.facebook.com/joey.e.wehbeInstagram: https://www.instagram.com/joeywehbe88
1/31/2021

Anthony Laye and 3 tips on how to overcome your fear of public speaking

If you've seen Anthony Laye on TV or in person, then you've likely had your mind blown!Anthony has performed over 850 live shows, been seen by over 5 million people on TV, featured on over 100 radio stations, and performed with the world's biggest touring magic show 'The Illusionists'. Anthony Laye is one of Australia's most sought-after corporate speakers and entertainers.He is on a mission to help others overcome their fear of public speaking and presenting on camera. We have him with us today, sharing his journey and lessons he has learned along the way.​Anthony and I met through Ombe. He may be a self-labeled "average" surfer, but he's a killer surf presenter who's been teaching the guys the presentation skills that are elevating Ombe to the next level.We launch with why Anthony's currently a landlubber. A surfing accident cracked a few vertebrae in his neck.The same techniques he uses to present–breathing exercises, mindset, and visualization– have been essential to navigating this injury and speeding recovery. It's wicked how sending positive energy and vibes can support you through an injury as serious as this one.Visualization and a positive mindset haven't just been critical to his healing. Anthony's applied these to improve his surfing and benefit his business as a corporate speaker.Tune in for his three keys to becoming a better public speaker. You can take the most boring, crappy topics and make a killer presentation by applying these three tips.So don't be grom. Listen:Key points14:29: What Anthony believes helped the incredible healing of his neck fractures16:24: Breathwork isn't hocus pocus; it can help you in a shit ton of ways27:09: The secret behind Anthony's true skill in life31:21: Tips on how you can communicate better in video35:32: Why is Anthony so positive? Hear how he approaches every single day.41:45: Visualization is an incredible technique. How and where Anthony uses it to get gains48:07: What's being a cruise ship magician got to do with how people communicate?52:13: Anthony's three most essential tips for being a better communicator1:02:22: The three things that vastly improved Anthony's surfing1:05:15: His experience grappling with the pandemic changes to his business; it's amazing what happened when he stopped selling so hard.1:10:00: Anthony takes us through one of his amazing visualizations.Key takeaways & quotesWe don't think much about how we breathe, but breath is so incredibly important. Think about what happens when you hold your breath. Are you relaxed and engaged with the universe, or tense and shutting down? Breathing right tunes your energy, helps you be in the flow and is healing."There isn't any person that wakes up and says to themselves, 'I hope today's really shit.'"Set your intention every day and before everything you do. Surfing? Stand on the shore and say you're going to have fun. Public speaking? Say you're going to make the audience laugh.Too many people forget the having fun bit of life. Let's have fun with what we're doing.Visualization is so key. The biggest thing is our mind doesn't believe we can do something. When we visualize, we're re-training our mind to make it believe we can.Every single time you go to speak, you have an opportunity to engage people. If they are not entertained, they're not going to listen. Keep them engaged!You could have the most boring topic in the world, but if you're a good presenter, who can create a story and engage people, everyone will be on board.Connect with Me and the Barrels and Business CommunityFacebook:https://www.facebook.com/barrelsandbusiness/Instagram:https://www.instagram.com/jadegreenau/Linkedin -https://www.linkedin.com/in/jadegreenauYouTube:https://www.youtube.com/JadeGreenWebsite:https://www.jadegreen.com.au/Connect with Anthony LayeWebsite:www.anthonylaye.comInstagram: @anthonylayespeakerLinkedIn: anthonylaye
1/17/2021

Jade Green on How to Manifest Your Happiness

Surprise! You asked to learn more about me, and I'm delivering. Tune in for my interview with Alexandra Joy at the second Superhuman Summit.My story is the epitome of rags to riches. I had it all: power suits, a sports car, and a million-dollar view of Sydney Harbor. But for all the $$ in the bank, my soul felt like it was being sucked into a meaningless black hole.When you understand that the wheel of working, grinding, and achieving is just a soul-sucking search for significance in all the wrong places, you know it's time to change.I walked away from the junk I thought I had to have to design the life I really wanted.I was honored to speak about manifestation, mindset, and the Mindvalley six-phase meditation practice at The Superhuman Summit: Science & Spirituality Series. This series is about how blending science and spirituality enables us to overcome the challenges we face in the world.Not only did I share my personal story, but we chatted about why happiness is the biggest hack to productivity. We are souls here having a human experience; we deserve more than grinding under fluorescent lights day in and day out.Hear about the resources that transformed my life, from the inspiring books to discovering the Mindvalley six-phase meditation practice.Your life is your choice. You, too, can manifest a life that brings you happiness and joy.So listen. Share what you got out of the episode. Let us know what you'd like to learn more about.Key points18:30: How to start peeling back the onion of your life to live more authentically.20:00: Shine a light on the positives in your life. Start a gratitude practice.22:20: The universe is giving you signs. Are you listening?26:30: How do you even know if you're stuck on a hamster wheel?31:10: Learning about Mindvalley's six-phase meditation practice38:10: How the meditation practice supports you to find and bring some good juju into your life47:15: Walking the talk: hear my 10-year vision and if I'm living my ideal day right nowKey takeaways & quotes"My favorite quote, and one that I live by, comes out of the bookConversations with God. Life is a choice. It is what you choose, and you are in control."Put the soul back in control and you, and you're going to be far more successful. So many of us have forgotten what brings us joy. We've been shat all over, in life, in the corporate world, in the messages the world gives us. Grinding it isn't a badge of honor. Stop. Get to know yourself at the soul-level.Start tuning into your intuition. Give yourself permission, space, and time to feel inspired. Find ways to be quiet and reconnect with your body and what it's telling you. Write down the things you notice at the end of the day. Recognize the feelings you are having and the signs the universe is sending you.Reflect over the last year. Is there any time that the universe has kind of like tapped you on the shoulder and said, "you are not on the right course; I'm going to try and reconnect you?" When you don't get it, maybe it taps a little bit harder and harder.Do you think meditation isn't for you because your mind is so wired? That you can't sit there and think about nothing? Or maybe you don't want to be alone with your thoughts. I was the same way. Why would I want to be stuck with my crazy thoughts? That's why finding Mindvalley's meditation practice transformed my life."Negative self-talk and shit holds us back from being able to progress."Get off the hope-and-pray bandwagon. Manifest in action. Put it out to the universe, and you'll start to get ideas on how something could come about for you. It motivates you into action, and those actions are what make opportunities come.Realize that everybody else has their own soul's journey as well. We have to give them permission to do it; we can't take responsibility for everyone else's journey.Connect with Me and the Barrels and Business CommunityFacebook:https://www.facebook.com/barrelsandbusiness/Instagram:https://www.instagram.com/jadegreenau/Linkedin -https://www.linkedin.com/in/jadegreenauYouTube:https://www.youtube.com/JadeGreenWebsite:https://www.jadegreen.com.au/Mentioned resourcesWhat I know for sure by Oprah Winfrey: https://amzn.to/2XF4oZpConversations with God by Neale Donald Walsch: https://amzn.to/3igT8ftMindvalley: https://www.mindvalley.comCode of the Extraordinary Mind: https://amzn.to/3oNBulRhttps://ilabforentrepreneurs.comMindvalley 6 Phase Meditation: https://www.jadegreen.com.au/6phaseSuperhuman Summit: https://beingmorehuman.com.au/human-power/