B2B Marketing: The Provocative Truth

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11/2/2022

Thought Leadership in B2B with Matthew Leopold, Head of Brand, PR, and Content Marketing at LexisNexis UK

Ep. 16

In this episode of B2B Marketing: The Provocative Truth, Benedict speaks to Matthew Leopold about the key to good thought leadership.

While businesses may understand that there is a need to contribute to thought leadership, they may not understand how to effectively bring it to market, which could mitigate its intended impact. Effective thought leadership has to be carefully considered and integrated into content marketing strategy in order to resonate with its intended audiences. So what can marketing do to contribute meaningfully?

Matthew Leopold is the Head of Brand, PR, and Content Marketing at LexisNexis UK, and he also serves as Non Executive Director at the European Sponsorship Association. Prior to joining LexisNexis UK, Matthew served as PR and Brand Director at RingCentral, and he has additional experience at British Gas, Galileo Watermark, and more. Outside of marketing, Matthew is also an ambulance volunteer, a charitable trustee, and school governor.

You can find Matthew Leopold on Linkedin.

You can watch full video versions of the podcast on our YouTube channel.

Ready to provoke the truth? Get in touch at alan-agency.com.

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