B2B Marketing: The Provocative Truth

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The True Difference Between B2B and B2C, with Nina Reschovsky, B2B Marketing Lead, UK at Uber

Ep. 14

In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Nina Reschovsky to discuss the differences between B2B and B2C, and how experience in a start-up can inform working for a large corporation.


It has become increasingly less important to make a strong distinction between B2B and B2C marketing, because ultimately, as marketers, we all are trying to reach that emotional connection with people, regardless of if they are a consumer or a business-decision maker. When taking experience from a start-up into a larger corporation, previous skills with agility and adaptability help marketers to move various industries into this new, people-focused approach to marketing that has emerged.


Nina Reschovsky is an experienced marketing strategist with 11+ years of experience. Prior to joining Uber as B2B Marketing Lead, she served as the Head of Marketing, EMEA for Staffbase. Prior to this, she has also worked as Senior Marketing Manager - UK & Nordics for AB Tasty as well as Head of Content for Fitbug. Prior to her move to marketing, Nina worked as a freelance journalist, contributing to several publications, and as a writer for Business Reporter.


You can find Nina Reschovsky on Linkedin.


You can watch full video versions of the podcast on our YouTube channel.


Ready to provoke the truth? Get in touch at alan-agency.com.


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Ep. 22
In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Adam Morgan, Executive Creative Director at Adobe, to talk about why the future of B2B is creative.In B2B, it’s already difficult enough to prove to businesses that creativity is a better long-term investment despite having ample well-researched studies stating exactly that. Then there’s the additional hurdle of companies not truly understanding what it means to be creative. Is there a traditional point of view that’s preventing a more creative, emotional approach from becoming more commonplace? Or are marketers finally embracing a proven method to make real connections with clients?Adam Morgan is the Executive Creative Director and Brand Leader at Adobe, and he has a proven track record of creating brand value for Adobe’s B2B business. Prior to joining Adobe, Adam has worked as Executive Creative Director at ThomasArts, Creative Director at McCann Erickson, and more. In addition, Adam is the host of the Real Creative Leadership podcast, which provides insight and guidance for creative leaders, and the author of Sorry Spock, Emotions Drive Business: Proving the Value of Creative Ideas with Science, which provides thorough research as to why emotional ideas are better for business.You can find Adam Morgan on Linkedin and on his website.You can watch full video versions of the podcast on our YouTube channel.Ready to provoke the truth? Get in touch at alan-agency.com.
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A Very Provocative Christmas Special: Part 2

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