B2B Marketing: The Provocative Truth
The True Difference Between B2B and B2C, with Nina Reschovsky, B2B Marketing Lead, UK at Uber
In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Nina Reschovsky to discuss the differences between B2B and B2C, and how experience in a start-up can inform working for a large corporation.
It has become increasingly less important to make a strong distinction between B2B and B2C marketing, because ultimately, as marketers, we all are trying to reach that emotional connection with people, regardless of if they are a consumer or a business-decision maker. When taking experience from a start-up into a larger corporation, previous skills with agility and adaptability help marketers to move various industries into this new, people-focused approach to marketing that has emerged.
Nina Reschovsky is an experienced marketing strategist with 11+ years of experience. Prior to joining Uber as B2B Marketing Lead, she served as the Head of Marketing, EMEA for Staffbase. Prior to this, she has also worked as Senior Marketing Manager - UK & Nordics for AB Tasty as well as Head of Content for Fitbug. Prior to her move to marketing, Nina worked as a freelance journalist, contributing to several publications, and as a writer for Business Reporter.
You can find Nina Reschovsky on Linkedin.
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