B2B Marketing: The Provocative Truth

Share

The Role and Value of Marketing at the Board Level and Beyond, with Leeya Hendricks, CMO of Delta Capita

Ep. 15

In this episode of B2B Marketing: The Provocative Truth, Benedict speaks to Leeya Hendricks about giving marketing a role at board level.


Marketers are expected to do it all without the recognition. As provocative as it sounds, marketing for a while has felt that the board of their respective companies doesn’t respect what they do. While studies have shown that the C-suite relies on the CMO, they simultaneously do not consider marketing a strategic partner in the business. How can marketing change this culture and evolve to better show its irreplaceable value?


Leeya Hendricks is the CMO for both Delta Capita and Prytek, and she has 15+ years of experience as a senior marketer. Prior to Delta Capita and Prytek, she served as the VP, Global Marketing at Kurtosys Cloud Solutions, and before that, Senior Marketing Director, Europe at Gartner. She has additional experience at companies such as Oracle, Accenture, IBM, BCX, and more. Additionally, Leeya works as a visiting lecturer at the University of Westminster and an official member and contributing author for the Forbes Communications Council. She also has experience as an awards judge for The Drum, the B2B Marketing Awards, and the Women in Marketing CIC Awards.


You can find Leeya Hendricks on Linkedin.


You can watch full video versions of the podcast on our YouTube channel.


Ready to provoke the truth? Get in touch at alan-agency.com.


More Episodes

12/21/2022

A Very Provocative Christmas Special: Part 2

In this final episode of B2B Marketing: The Provocative Truth of the year, Benedict and our lovely guests will bring us the thrilling conclusion to our provocative breakdown of B2B Marketing in 2022.With the world being so unpredictable, it is hard to truly know what’s coming next. But it’s important to think about the possibilities that come with the new year as it might have a bigger impact on marketers than initially thought. To conclude 2022, we reflect on what has and hasn’t stuck with us over the past year, and we determine what will be important to look out for in 2023.Thank you to all of our listeners for the past year! We look forward to bringing more of the podcast to you in 2023. Until then, Merry Christmas and a Happy New Year!Komal Thadani is the Marketing Campaigns Director at ServiceNow, and her previous experience includes working as Marketing Director - Small & Medium Business, Cloud Platform, JAPAC and Marketing Head - Open Cloud Infrastructure, Asia Pacific & Japan at Oracle, and Portfolio Marketing Leader, ASEAN and Channel & Digital Marketing, ASEAN & India at IBM, as well as positions at Accenture Services and Lowe Lintas.Barney O'Kelly is the Digital Marketing Director at AlixPartners, and his previous roles include Managing Director at Hagen Communications Ltd, Associate Contractor at Deloitte, Global Head of Communications at Freshfields Bruckhaus Deringer, and Head of Communications, Strategic and Digital at BAE Systems.You can watch full video versions of the podcast on our YouTube channel.Ready to provoke the truth? Get in touch at alan-agency.com.
12/14/2022

A Very Provocative Christmas Special: Part 1

In this special holiday edition of B2B Marketing: The Provocative Truth, Benedict invites Barney O’Kelly and Komal Thadani to discuss and look back at the most provocative truths in B2B Marketing for 2022.Looking back at B2B Marketing in 2022, it’s evident that we’ve made a lot of progress, but there’s still more to do. According to alan.’s research, 82% of business decision makers still think B2B is boring and predictable. However, we also know that the appetite for change is much greater than it has been in previous years. The same study found 88% of business decision makers want a bolder and contrarian approach to B2B marketing. So what can we learn from the previous year that will propel us into a bright new future?Komal Thadani is the Marketing Campaigns Director at ServiceNow, and her previous experience includes working as Marketing Director - Small & Medium Business, Cloud Platform, JAPAC and Marketing Head - Open Cloud Infrastructure, Asia Pacific & Japan at Oracle, and Portfolio Marketing Leader, ASEAN and Channel & Digital Marketing, ASEAN & India at IBM, as well as positions at Accenture Services and Lowe Lintas.Barney O'Kelly is the Digital Marketing Director at AlixPartners, and his previous roles include Managing Director at Hagen Communications Ltd, Associate Contractor at Deloitte, Global Head of Communications at Freshfields Bruckhaus Deringer, and Head of Communications, Strategic and Digital at BAE Systems.You can watch full video versions of the podcast on our YouTube channel.Ready to provoke the truth? Get in touch at alan-agency.com.