B2B Marketing: The Provocative Truth

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cover art for The Role and Value of Marketing at the Board Level and Beyond, with Leeya Hendricks, CMO of Delta Capita

10/26/2022

The Role and Value of Marketing at the Board Level and Beyond, with Leeya Hendricks, CMO of Delta Capita

Ep. 15

In this episode of B2B Marketing: The Provocative Truth, Benedict speaks to Leeya Hendricks about giving marketing a role at board level.

Marketers are expected to do it all without the recognition. As provocative as it sounds, marketing for a while has felt that the board of their respective companies doesn’t respect what they do. While studies have shown that the C-suite relies on the CMO, they simultaneously do not consider marketing a strategic partner in the business. How can marketing change this culture and evolve to better show its irreplaceable value?

Leeya Hendricks is the CMO for both Delta Capita and Prytek, and she has 15+ years of experience as a senior marketer. Prior to Delta Capita and Prytek, she served as the VP, Global Marketing at Kurtosys Cloud Solutions, and before that, Senior Marketing Director, Europe at Gartner. She has additional experience at companies such as Oracle, Accenture, IBM, BCX, and more. Additionally, Leeya works as a visiting lecturer at the University of Westminster and an official member and contributing author for the Forbes Communications Council. She also has experience as an awards judge for The Drum, the B2B Marketing Awards, and the Women in Marketing CIC Awards.

You can find Leeya Hendricks on Linkedin.

You can watch full video versions of the podcast on our YouTube channel.

Ready to provoke the truth? Get in touch at alan-agency.com.

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