B2B Marketing: The Provocative Truth
The Importance of Data in B2B Marketing, with Teri Donovan, Director of Partner Marketing at Cisco
In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Teri Donovan to discuss all things data and how to make data work for marketers.
There’s no question that data has become an integral part of marketing, especially in the advent of digital. However, with all this new data available, how can marketers utilise it to its maximum potential without it becoming a debilitating reliance? Does using data make the humanities obsolete, or can a hybrid, informed approach be implemented? And above all else, are marketers even capable of handling it all?
Teri Donovan is an experienced senior marketer with 20+ years of experience in both B2B and B2C businesses. She is currently Director of Partner Marketing in EMEA at Cisco but prior to this, has held several senior marketing positions at Cisco over the last 9+ years, including leading Enterprise/CIO Marketing. Prior to Cisco, Teri has also held senior marketing positions at Sony Europe, has worked in the games development industry, and also spent time working within an integrated marketing agency.
You can find Teri Donovan on Linkedin.
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