B2B Marketing: The Provocative Truth
Building Employer Branding and Diversity Through Marketing, with Carrie Heath, Marketing Director, Europe at LexisNexis Risk Solutions
In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Carrie Heath to discuss the role that marketing can play in employer branding and how to build the most diverse teams possible.
Industries like financial and professional services have been lagging behind other sectors in building diversity. And, as the world becomes an increasingly diverse place, it is essential that companies’ employees reflect this change. The marketing teams of these organisations can help develop appropriate strategies and initiatives that can revitalise an employer’s brand and recruit a diverse workforce that is keen to progress these industries.
Carrie Heath is an experienced senior marketer with demonstrated experience in the data provisioning and information technology industry. She is the Marketing Director, Europe at LexisNexis Risk Solutions, and she has held several senior marketing positions at LexisNexis Risk Solutions in her six year tenure, including Head of Marketing, Europe, and Head of Marketing UK&I. She has also served as Marketing Manager at both 3T RPD Ltd and HPI Ltd, and she has previously worked at The Automobile Association, Regus, and The British School of Motoring.
You can find Carrie Heath on Linkedin.
You can watch full video versions of the podcast on our YouTube channel.
Ready to provoke the truth? Get in touch at alan-agency.com.